Apollee Sephutheloana sa Mohlowamare wa Mohloare ka Antonia Skaraki

Moralo oa Apollee Sephutheloana sa Mohlowamare wa Mohloare ka Antonia Skaraki ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Khauta oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

KhautaPhuthelo· 2021

Apollee Sephutheloana sa Mohlowamare wa Mohloare

ka Antonia Skaraki

Moreki: Manoli Canoli

Mohlodi oa Moputso oa Khauta oa A' Design Award Mokhahleong oa Phuthelo

45,751

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #94658

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Apollee Sephutheloana sa Mohlowamare wa Mohloare

Apollee, Mohlowamare wa Mohloare wa Boleng bo Phahameng. Sehlahiswa sena se amohela barekisi bohle leetong la ho eba le maikutlo a botle bo hodimo. Se tlotswang ke meriti ya difate tsa mohloare le matla a difate tsa mohloare tsa Segerika, moralo ona o supa kamano mahareng a Mmè Tlhaho le bana ba hae, ha lisebeliswa tsa boleng bo phahameng di fana ka maikutlo a ikhethang, a ka tshwaruwa. Ke ka tsela ena eo bohlale le kgapiso e sa feleng di hlahiswang bakeng sa boiphihlelo bo ikgethang ba ho pheha le ba boitsebiso ba lebitso!

Kamohelo

Mabapi le Moputso oa Khauta oa A' Design Award

Apollee Sephutheloana sa Mohlowamare wa Mohloare ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Apollee Sephutheloana sa Mohlowamare wa Mohloare e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Apollee Sephutheloana sa Mohlowamare wa Mohloare e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Welcome to an adventurous journey towards the sense of the sublime. Feel the mystique surrounding a strictly limited production. Experience the extraordinary. Unusual shapes and materials in packaging design always grab our attention. So, inspired by olive tree trunks, this design nods to the bond between Mother Nature and her children, while the high quality materials lend a tactile feel and a lasting impression.
Boholo le Phuthelo: Bottle (by Bruni Glass): capacity 515, total height 222, body diameter 88.3, glass weight 500
Box: 244 x 95
Lithegi: Apollee, Olive oil, Packaging, Design, Storytelling, Special Edition, Manoli Canoli
Theknoloji ya Tlhahiso: Glass & Paper. Environmentally friendly.
Phephetso ya Moralo: The brief was to create unique artisanal packaging for an Extra Premium Product. A brand mark that would feel fresh and sophisticated at the same time! The elements and the gold-and-earthy color palette that was used successfully convey the exceptional quality of this unique olive oil, placing sophistication at the forefront, while paying homage to the Greek heritage.
Dipatlisiso: Competition mapping and analysis: A thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to agree on a direction and a design concept.
Kgothaletso: The inspiration for creating the brand identity for the Apollee, the Manoli Canoli Premium Olive Oil, came from the origins of the founders, their birth land, the place where Apollo, the god of light, was born, the place where the olives which offer us a supreme extra virgin olive oil are born. Greece. Immerse yourself in the soul of Apollee. This packaging design invites the contemporary connoisseur to experience the boundary pushing flavor and aroma of a premium olive oil.
Nako ya Projeke: The project began and finished in 2019 in Athens, Greece.
Tsamaiso ya Mosebetsi: The packaging managed to turn consumers into adventurous travelers to the magic land of olive oil. A part of the brand story and USPs of the product were added on the lateral sides of the packaging, thus inviting the consumer not only to examine the product, but also to establish a communication between him or her and the brand.
Litho tsa Sehlopha: Creative Director: Antonia Skaraki
Designers: Evri Makridis, Andreas Deskas, Valia Alousi
Copywriter: Sotiria Theodorou
Litlotla tsa Setshwantsho: A.S. Advertising, 2019