Tlola ho ya dikahare
Yum Rob Primary Function: Kahare ka Reschorente ka Zhidong Du

Moralo oa Yum Rob Primary Function: Kahare ka Reschorente ka Zhidong Du ke mohlodi oa khau e hlomphehang haholo ya 2020 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Sebaka sa Ka Hare le Dipontsho.


SileveraKa Hare· 2020

Yum Rob Primary Function: Kahare ka Reschorente

ka Zhidong Du

Moreki: MET Creative Brand

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Ka Hare

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Mebala

Moralo

Mabapi le Yum Rob Primary Function: Kahare ka Reschorente

Yum Rob ke reschorente e bohlale e nang le sehlooho e Motseng oa Hengshui. Kahare ho koahela dimithara tse 450 tse sekwere 'me ho latela setaele sa sejoale-joale se bonolo. Monyako o sebedisa arka e chitja e nkiloeng setshwantshong sa roboto sa mofuta ona, e teiloeng ka tshipi ya seipone e sa hloheng. Meaho ya seipone ka mahlakoreng a mararo a hlaohloi ya kahare e theha tsela e imela. Dileteramong tse mmala le mabone a fiber ya optical siling di bopa sebaka sa pono. Sebaka sa ho leta se na le litulo tsa mangolo tse tataisang motsamao le ho amohela baeti ba bangata. Ponahatso e feletseng ya panorama e feletsa tikoloho ea ho ja.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Yum Rob Primary Function: Kahare ka Reschorente ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Yum Rob Primary Function: Kahare ka Reschorente e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Yum Rob Primary Function: Kahare ka Reschorente ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang
Yum Rob is the first future concept theme smart restaurant in Hengshui City. The designer adopts modern, simple and fashionable design style, through digital hardware, personalized products and humanized service, and in the way of technology and food, to bring immersive dining experience to customers.
Boholo le Phuthelo
The project covers a total of 450 square meters. The three sides of the inner extension channel adopt mirror surface to create "immersive" punch memory point and increase brand perception. It enables customers to take into account all kinds of experience in comings and goings.
Lithegi
Interior, Future, Smart Restaurant, Modern, Fashion, Immersive,
Theknoloji ya Tlhahiso
The entrance extracts the circular arc element from the robot image of the brand, combining with the mirror stainless steel material surrounding, bringing people a sense of mystery and unknown. The use of color light-emitting strip creates a sweet and joyful visual feeling, while presenting a sense of ritual and illusion of the scene.
Phephetso ya Moralo
The top of the box uses optical fiber lights to enhance the visual atmosphere of the space. The panoramic 360-degree stereoscopic projection with a strong sense of the future creates an "immersive" dining environment through acousto-optic technology, presenting diverse and dramatic visual effects for customers.
Dipatlisiso
As more and more consumers are used to meet their various needs for catering through online channels, the current catering management system is not limited to cash register, but also a connector between restaurant, platform and guests. The new technology and experience will become the focus of the next development of the catering industry.
The cartoon IP image of VIVI can not only attract people's attention as a selling point, but also form its own visual symbols to increase brand recognition.
Kgothaletso
The core of this case is to transform the abstract brand concept into a perceptible and communicable space language, and increase the benefits for business operation. Therefore, in front of the door design, the designer uses a very architectural image to show "taste" and "future" in different directions. The bold and bright color layout make the restaurant become beautiful and striking in this street.
Nako ya Projeke
The project started in February 2019 in Hengshui and finished in March 2019 in Hengshui.
Tsamaiso ya Mosebetsi
The waiting area is equipped with stepped seats, reasonably planning the customers' moving line, which can accommodate more people to wait for meals. Meanwhile, it subtly changes the atmosphere of the whole space, creating a cinema like audio-visual enjoyment. Semi matte paint is used on the walls around to enhance the depth of the space. The logo is embedded with the LED display screen, which brings rich spatial emotions by changing different expression forms.
Diphatente
Copyrights belong to Zhidong Du, 2019.
Litho tsa Sehlopha
Zhidong Du
Ailing Xu
Litlotla tsa Setshwantsho
Image #1: Photographer Ming Chen, Entrance, 2019.
Image #2: Photographer Ming Chen, Waiting Area, 2019.
Image #3: Photographer Ming Chen, Dining Area, 2019.
Image #4: Photographer Ming Chen, Stairs, 2019.
Image #5: Photographer Ming Chen, Box, 2019.

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Moralo o Motle o Lokelwa ke Tlotlo e Kgolo

A' Design Award ke khau ya machaba, e ahlotsweng bakeng sa moralo o motle. Nka karolo ho A' Design Award ho fumana monyetla oa ho amohelwa ka botle ba mosebetsi oa hao, ho fumana tlotlo, botumo le phatlalatso. Khetha mosebetsi oa hao bakeng sa A' Design Award 'me o tlo phehisana bakeng sa moputso o ratehang oa A' Design Prize.

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