The Wild Identitas Perusahaan ku Chao Xu

Karya The Wild Identitas Perusahaan ku Chao Xu nyaéta pamenang anu dihormat pisan tina 2020 A' Design Award Beusi anu bergengsi dina Katégori Kompetisi Grafis.

BeusiGrafis· 2020

The Wild Identitas Perusahaan

ku Chao Xu

Klién: AhnLuh Luxury Resorts and Residences

Pamenang A' Design Award Beusi dina Katégori Grafis

9,441

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #100724

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan The Wild Identitas Perusahaan

Ieu mangrupikeun desain mérek pikeun Resort méwah énggal, anu diwangun di luhur gunung Huangbai di Propinsi Hunan. Tujuan proyék ieu nyaéta ngagabungkeun éstétis tradisional Cina sareng kesederhanaan Kulon kana desain branding. Tim desainis ngagaduhan karakter anu sugih dina sato sareng pepelakan di gunung Huangbai sareng mendesain logo bentuk bango anu nganggo téknik lukisan tradisional Cina, bulu kren parantos disederhanakeun janten pola desain. Pola dasar ieu tiasa ngabentuk sagala jinis sato sareng pepelakan （anu aya di gunung), sareng didamel sadayana elemen desain anu rukun.

Pangakuan

Ngeunaan A' Design Award Beusi

The Wild Identitas Perusahaan mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. The Wild Identitas Perusahaan diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. The Wild Identitas Perusahaan dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: This is a brand design for a new luxury resort, which is built on top of Huangbai mountain. We extracted the rich characteristics of animals and plants in that forest and used the feathers of cranes as a pattern. This basic pattern can form all kinds of animals and plants（which exist in the mountain), by applying same pattern through the entire design making this visual identity unified and harmonious.
Diménsi & Bungkusan: Business card: 90mm x 50mm
Letterhead: 297mm x 210mm
Greeting card: 148mm x 100mm
Tag: branding design, logo, Chinese style, hotel branding, simple
Téknologi Produksi: Using traditional Chinese painting:ink painting to create logo, which is a simple but artistic crane. the final products, e.g. business card, greeting card applied gold stamping on special paper, showing a tastefully low key luxury design.
Tantangan Desain: As the resort building was designed by architects from western country, whereas the site is in china, we need to combine traditional Chinese aesthetic with Western simplicity into branding design.
Panalungtikan: Team members visited the site Huangbai mountain for three times, during the site visit, took large amount of site photos including unique plants and animals there. those elements finally be used in later stage design. Meanwhile, we did lots of background research on it culture and history aspects, in order to make the design more meaningful and powerful.
Inspirasi: Design team applied traditional Chinese aesthetic feeling meanwhile kept its simplicity to the design. The reason to use the crane as a logo, is associated with the dream life that lots of people who choose to live in mountains desired: living idle lives like the cloud and wild crane, there is also a meaning of artistic conception. Designers got inspired by the rich characteristics of wild animals and plants in Huangbai mountain, therefore came up with different icons to represent wild animal and plants by using the same pattern element.
Durasi Proyék: The project started in Jan 2019 in Hangzhou and finished in April 2019 in Hangzhou.
Anggota Tim: Creative director:Chao Xu
Graphic design:Chao Xu