KitKat Chocolatory Desain Interior Komérsial ku Justin Vinet - Model/ctzn

Karya KitKat Chocolatory Desain Interior Komérsial ku Justin Vinet - Model/ctzn nyaéta pamenang anu dihormat pisan tina 2020 A' Design Award Emas anu bergengsi dina Katégori Kompetisi Interior.

EmasInterior· 2020

KitKat Chocolatory Desain Interior Komérsial

ku Justin Vinet - Model/ctzn

Klién: Unique Store Fixtures

Pamenang A' Design Award Emas dina Katégori Interior

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Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #101411

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan KitKat Chocolatory Desain Interior Komérsial

Ngawakilan konsép sareng merek sadayana ku cara inovatif ngalereskeun desain toko, khusus pikeun pasar Kanada sareng klién Yorkdale. Nganggo pangalaman saméméhna pop up sareng lokasi internasional pikeun ngarobih sareng ngingetkeun deui sadayana pangalaman. Nyiptakeun toko ultra-fungsina, anu tiasa dijalankeun saé pikeun lalulintas anu rumit pisan.

Pangakuan

Ngeunaan A' Design Award Emas

KitKat Chocolatory Desain Interior Komérsial mangrupa juara A' Design Award Emas, pangakuan anu pohara bergengsi anu dipasihkeun ka desain kelas kahiji, ngaranjing jeung unggul. Para juara Emas téh kréasi anu pohara inovatif, visionér jeung matak ngacung anu ngagambarkeun kajeniusan, hikmah jeung kaahlian para désainerna. KitKat Chocolatory Desain Interior Komérsial diharepkeun jadi panemuan anu pohara dipuji, pelopor tren, sarta monumental anu méré nilai anu can kungsi aya. Desain juara A' Design Award Emas ieu mangrupa proyék spéktakulér tur dihormat anu pohara mangpaatna sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. KitKat Chocolatory Desain Interior Komérsial nyiptakeun rasa hayang anu kuat, ngahudang gairah, ngadorong kréativitas, jeung ngagumkeun urang.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Represent the new concept & overall brand in a innovative way through the design of the store, specifically for the Canadian market and Yorkdale Clientele.
Using the experience of a previous pop up and international locations to innovate and rethink the entire experience and program of the operation.
Create a ultra-functional store, both in the FOH & BOH, that would work well for a very high traffic, programmatically complicated space.
Tag: pop-up, interactive, branding, experience, flagship,
Téknologi Produksi: The success rested upon execution and coordination of 60 custom millwork pieces. On our end, utilizing software for design development, rendering, and drawing execution, we worked through design stages rapidly, parallel pathing to expedite the process in a tight timeline. This subtle representation comes in the execution of the floor tiles, the floor inlayed messaging, custom lighting. This was to have the store resonate with the brand and have customers psychological associations be subliminal and intriguing.
Tantangan Desain: It was challenging to determine best methods to appeal to multiple demographics and stay true to brand while creating a fun experience.
The tight timeline was a hurdle but in this case because of intricate design many interrelated parts, called for coordination. There are design guidelines the needed to be followed that created additional criteria outside of standard building codes and guidelines of a project not in a mall.
The small space size added a hurdle, in the small setting all trades had to work over each other at any moment during construction.
Panalungtikan: All research was utilized from the pop-up conducted the previous year along with the insights gained from the various locations in other markets, most notably the Australian location. There was also a lot of insight gained from the information provided by the mall.
This research enabled us to understand the real-world requirements for the various functions of the store and to ensure that the space could be maximized.
Inspirasi: For Kitkat Chocolatory we were approached with the design opportunity to create the first permanent North American location. Our design concept was centered around ideas of a Chef Table and Maker Studio to ensure that the result would not only be beautiful, engaging, and interactive but would work well for the malls target and existing clientele. Technical for the project was from our extensive combined operational experience at Modelctzn in tandem with knowledge from Nestles previous popup.
Durasi Proyék: The project began February 12th 2019 and finished on November 14th 2019 in Yorkdale Shopping Centre.
Alur Operasi: The primary focus is the customer can come in and customize a Create Your Break Kitkat bar. They do this by choosing a chocolate base, choosing various inclusions, and customizing a message for the packaging. The second interaction is core to the Chef Table concept and takes place at a purpose-built area in the open kitchen section of the retail experience. The third interaction takes place as a more standard retail experience where the customer can purchase pre-made Kitkat bars and associated merchandise.
Patén: Copyrights belong to Nestle, 1911
Anggota Tim: Design: Justin Vinet
Branding: Patricia Tay
Architecture: Steven Fong
Builder: Nilton Tavares
Millwork: Ferro Corrente
Flipboard: Jeff Nowak
Stone: Liz Margles
Lighting: Kate MacNeill
Signage: Simon Ho
Flooring: Raffaele Calafati
Furniture: Jared
Krédit Gambar: Photographer: One Method, 2019