Chic HK 2020 Acara Dagang Gaya Hirup ku Hong Kong Trade Development Council

Karya Chic HK 2020 Acara Dagang Gaya Hirup ku Hong Kong Trade Development Council nyaéta pamenang anu dihormat pisan tina 2021 A' Design Award Beusi anu bergengsi dina Katégori Kompetisi Acara.

BeusiAcara· 2021

Chic HK 2020 Acara Dagang Gaya Hirup

ku Hong Kong Trade Development Council

Klién: Hong Kong Trade Development Council

Pamenang A' Design Award Beusi dina Katégori Acara

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Warna

Désain

Ngeunaan Chic HK 2020 Acara Dagang Gaya Hirup

Chic HK 2020 mangrupa acara dagang gaya hirup anu dilaksanakeun di Guangzhou, Cina. Acara ieu ngabantosan 80 perusahaan Hong Kong ngawangun kasadaran merek sareng nguji réspon konsumen di pasar Cina Kidul. Konsép visualna nyampur aksara Cina tradisional jeung basajan pikeun ngawangun tipografi anyar pikeun judul acara. Tilu warna utama ditambahkeun kana grafis sarta dipaké pikeun nandaan sektor gaya hirup anu béda-béda. Paméran ieu nyakup 9000 méter pasagi dina dua lanté sarta lumangsung salila opat poé. Grafis badag dina fasad kaca sarta latar tukang 3D pikeun nyambut nyapa para pangeusi anu daratang.

Pangakuan

Ngeunaan A' Design Award Beusi

Chic HK 2020 Acara Dagang Gaya Hirup mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Chic HK 2020 Acara Dagang Gaya Hirup diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Chic HK 2020 Acara Dagang Gaya Hirup dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Chic HK event aided 80 Hong Kong companies to develop brand awareness and test local consumers response in the South China market of Guangzhou. The organizer required a design to highlight Hong Kong as one of the Asia most vibrant and unique lifestyle hub. Making use of 3 primary colours and intermixing traditional and simplified Chinese characters, a new visual concept was created for this inaugural promotional event.
Diménsi & Bungkusan: The exhibition area over 2 floors was 9000sqm. Outside the venue, a 27m high x 17m wide graphic sticker of the event title was placed on the glazed facade. Inside the concourse is a 3D welcome backdrop at 12m wide x 4.5m high. The exhibition hall features a 40m long spans of LED display units at the main entry aisle with 5m high booths constructed with metal frames, then spray painted finish or cladded with wooden slats. All lights were LED and flooring were carpeted mixed with floor stickers.
Tag: Trade, Hong Kong, Lifestyle, Expo, Typography, Chinese Characters, HKTDC, Design, Organiser, Chic, China
Téknologi Produksi: The glazed facade of the venue displayed a 27m high x 17m wide Chic HK graphic sticker. At the concourse, a 3D welcome backdrop at 12m wide x 4.5m high made of plywood, metal frame and vinyl graphics was placed. All the exhibition booths were constructed with metal frames and sprayed paint finish or cladded with wooden slats. All lights and acrylic lettering used LED lights. Featured inside the main hall, a 40m long x 6.5m wide corridor housed a straddled series of hanging LED units emitting images.
Tantangan Desain: The most challenging part was finding a design concept that could highlight HK brands and lifestyle to the local Guangzhou market. After analysing what makes Hong Kong culture unique and how it differs from other mainland Chinese cultures, we started to play on the different written Chinese characters along with added primary colours to formulate an overall new visual design. The colours also helped categorise the sub divide the various lifestyle sectors at the Chic HK event.
Panalungtikan: After researching the Guangzhou consumer market, we played with the juxtaposition of traditional and simplified version of the written Chinese characters to create a new translated title for Chic HK. This new typography was a cultural way to convey the idea of familiarity yet refreshing twist to the event. From this, prime colours were added to make various visual elements pop-out. Providing a new visual communication to position the brands of HK being presented this event.
Inspirasi: Inspiration stemmed from studying the written Chinese characters for Chic HK. Officially two forms of written Chinese, a traditional style used in Hong Kong and a simplified version used in mainland China. Both forms of writing were intermixed to create a new look in the Chinese calligraphy. Subsequently, 3 primary colours were added to make the graphic promotions visually pop out and these colours also help indicate the various lifestyle sectors at the event’s physical space.
Durasi Proyék: The project duration was 3 months from initial briefing to onsite completion. It was located at the Nan Fung International Convention & Exhibition Center, Guangzhou, China and the event ran for 4 days starting from the 9 - 13 of January 2020.
Alur Operasi: The first impression for the visitors began with a 17m (w) x 24m (h) graphic sticker of Chic HK at the exterior glazing of the venue. In the concourse, a 3D welcome backdrop for photo opportunities is placed. Inside the exhibition hall, a 40m (l) x 6.5m (w) x 5m (h) corridor with straddled LED units emitted graphic images created a more transformative spatial and visual experience. After this, the visitors would freely explore the colour coded booths and other facilities of the show.
Patén: Copyrights belong to Hong Kong Trade Development Council, 2020
Anggota Tim: Jason Cheung
Dury Chin
Eddie Chak
Stephen Wong
Jeff Cheng
Carson Wong
Shirley Fung
Krédit Gambar: Hong Kong Trade Development Council