Yoonly Idéntitas Visual ku Fanny De Bray

Karya Yoonly Idéntitas Visual ku Fanny De Bray nyaéta pamenang anu dihormat pisan tina 2021 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Grafis.

PerungguGrafis· 2021

Yoonly Idéntitas Visual

ku Fanny De Bray

Klién: Made for you

Pamenang A' Design Award Perunggu dina Katégori Grafis

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Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Yoonly Idéntitas Visual

Yoonly nyaéta idéntitas visual anu dirarancang pikeun merek perjalanan anu nawiskeun pangalaman ka wisatawan ngora. Hurup Y digabungkeun jeung pin peta, ngabentuk tombol on jeung off anu ngadukung pesen dasar, switch on life. Dua hurup O dibentuk siga tanda infinity, ngébréhkeun kenangan anu bakal awet saumur hirup. Bagian handap tiap hurup nyecep ka katuhu, méré tampilan logo anu dinamis sarta bertekstur. Héjo bebek ngingetkeun kana laut jeung langit, sedengkeun oranyeu ngingetkeun kana kahaneutan manusa jeung cahaya panonpoé. Idéntitas ieu diadaptasi pikeun média digital jeung citak.

Pangakuan

Ngeunaan A' Design Award Perunggu

Yoonly Idéntitas Visual mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Yoonly Idéntitas Visual diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Yoonly Idéntitas Visual minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: The letter Y with a pin creates an on/off button which perfectly illustrates the baseline: switch on life.
The two Os in Yoonly represent the sign for infinity, emphasizing the idea of memories which will last a lifetime.
The bottom of each letter flicks to the right, making the logo dynamic and textured.
Diménsi & Bungkusan: Business card: 85 X 55 mm
Letterhead paper: A4
Envelope: 220 x 110mm
Tag: travel, young, branding, graphic design, vacation, experiences, mountains, sea
Téknologi Produksi: Logo
Business card
Letterhead paper
Envelope
Tantangan Desain: Create a universe that matches the expectations of millennials.
Have a clear enough message with the logo, but also leave a creative interpretation possible.
Create a universe that can work with multiple destinations : mountain, sea side and much more.
Panalungtikan: Several research have been conducted to create this design :

- Analysis of youth expectation for their travel through social network publication, competition and user interviews
- Brand platform with the company direction : What is the mission ? What are the USP ? Who is the target ?
- Moodboard of images & emotions that need to be associated with the brand (with the company direction)
Inspirasi: The logo features the letter Y with a pin, which evokes the idea of geolocation, and is an image which is frequently used in the travel industry.
Duck green can evoke the sea and blue skies, while the color orange evokes human warmth, sunshine, the earth, and emotions.
The round lowercase typography is contemporary and inspired by the lettering used by start-ups and other current brands.
Durasi Proyék: The project started in June 2019 and finished in May 2020. Since septembrer 2020 a website has put into action this design.
Alur Operasi: This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.
Patén: Copyright Made for you
Anggota Tim: Creative Director: Fanny de Bray
Brand Strategist: Amandine Lantelme
Krédit Gambar: Copyright Made for you