New HQ New Rules Primary Function: Sistem Panandaan ku Hd Communication Kft.

Karya New HQ New Rules Primary Function: Sistem Panandaan ku Hd Communication Kft. nyaéta pamenang anu dihormat pisan tina 2021 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Grafis.

PerakGrafis· 2021

New HQ New Rules Primary Function: Sistem Panandaan

ku Hd Communication Kft.

Klién: Magyar Telekom

Pamenang A' Design Award Perak dina Katégori Grafis

37,528

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #112485

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan New HQ New Rules Primary Function: Sistem Panandaan

New HQ New Rules mangrupa hiji sistem panandaan anu dijieun keur markas anyar Magyar Telekom. Panandaan ieu nampilkeun sakumpulan aturan ngeunaan paripolah di kantor. Desainna beresih tapi maen, ku kituna aturanna karasa ngajak lain maréntah. Ilustrasina némbongkeun kaayaan kantor sapopoé kalawan humor jeung sentuhan manusiawi. Gaya analogna kontras jeung ukuran sarta karakter modérn wangunan éta. Maksudna nyaéta pikeun nyieun réaksi émosional anu langsung sarta ngadorong jalma pikeun nurutan aturan kalawan seuri.

Pangakuan

Ngeunaan A' Design Award Perak

New HQ New Rules Primary Function: Sistem Panandaan mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. New HQ New Rules Primary Function: Sistem Panandaan diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. New HQ New Rules Primary Function: Sistem Panandaan mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: The task was to create a visual identity for a new set of rules on office behaviour in Telekom’s new HQ. The challenge was to make it loveable so people would not feel ordered or forced, rather inspired to respect them. The team developed a very CLEAN YET PLAYFUL design to underline that and create an instant emotional reaction in the viewer.
Tag: Office building, Signage, Illustration, Design, System of Norm
Inspirasi: The main inspiration was to reflect on a digital company’s everyday life in a very analogue way. The goal was to contrast the immensity and moderness of the building with a humorous and human touch. While creating the system of norm signage illustrations the focus was on the humour in office situations. The developed design wanted to communicate these rules in a way that makes people follow them with a smile on their face.
Durasi Proyék: Permanent
Anggota Tim: Creative director: András Tarkovács
Art director: Ákos Polgárdi
Illustrator: Gergő Gilicze
Design Consultant: Scheitz András
Project manager: Netta Luzsi

Baca Siaran Pers

Disponsoran