Action Means Everything Poster Kampanye ku Hsiao-Wen Hu

Karya Action Means Everything Poster Kampanye ku Hsiao-Wen Hu nyaéta pamenang anu dihormat pisan tina 2021 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Grafis.

PerakGrafis· 2021

Action Means Everything Poster Kampanye

ku Hsiao-Wen Hu

Klién: Hsiao-Wen Hu

Pamenang A' Design Award Perak dina Katégori Grafis

42,241

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #114235

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Action Means Everything Poster Kampanye

Proposal kampanye ieu ngajengkeun pentingna tindakan pikeun janji kosong, tujuanana pikeun ngajantenkeun jalma perhatikeun parobahan sareng pemberdayaan anu dibawa ku partisipasi aktip. Ieu mangrupakeun proyék timer ngagagas anu boga fungsi minangka panginget pribadi désainer ngeunaan pentingna nyokot tindakan, kitu ogé respon kana gerakan sosial dina waktu éta.

Pangakuan

Ngeunaan A' Design Award Perak

Action Means Everything Poster Kampanye mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Action Means Everything Poster Kampanye diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Action Means Everything Poster Kampanye mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: This campaign proposal advocates the importance of actions over empty promises, making people notice the changes and empowerment brought by active participation. The visual design of the campaign takes inspiration from protest arts, translating platitudinous phrases into lively and straightforward narratives. The bright color palette is intended to bring positivity and freshness to viewers.
Diménsi & Bungkusan: This project includes a series of three portrait posters in A2 dimension, a series of four posters in square dimension, one landscape poster for large outdoor banners, and a series of digital marketing assets (1980*1080px) for Instagram stories.
Tag: Graphic Design, Poster, Illustration, Typography, Identity Design, Campaign, Branding
Téknologi Produksi: The design process started as a brainstorm of keywords and spontaneous sketches of them. For the posters to be as relevant and relatable to the viewer as possible, the designer began her design process with hand-drawn sketches of body figures. She took references from comic illustrations and protest arts, taking the sketches into computer software, and integrated typography into the narratives to better communicate the ideas.
Tantangan Desain: The most challenging part of this project is to find a way to effectively visualize abstract ideas into narratives that are easy to comprehend. The research process involved an extensive search of all kinds of protest art and illustration style for visual reference. The key was to develop a compelling narratives with a good balance of visuals and typography.
Inspirasi: This project can be seen as a product of the designer's observation of 2020. It has been a difficult year that has raised lots of questions and challenges for all of us. We have always been talking about them, but 2020 has finally forced us to act - to wear masks, to vote, to unlearn biases - to take actions for a cause. It serves as a comment and a reminder for society, that changes will only come if we choose to act.
Alur Operasi: The campaign consists of three phases: first, the posters bring the idea of taking action into viewers' notice, and then direct viewers' to share their acts in digital spaces and social media with the hashtag #2020ActionMeansEverything. And by posting with the hashtag, participants have a chance to win designer goods as rewards for their actions.

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