Self Help Graphics and Art Identitas Merek ku David Jimenez

Karya Self Help Graphics and Art Identitas Merek ku David Jimenez nyaéta pamenang anu dihormat pisan tina 2021 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Grafis.

PerungguGrafis· 2021

Self Help Graphics and Art Identitas Merek

ku David Jimenez

Klién: David Jimenez

Pamenang A' Design Award Perunggu dina Katégori Grafis

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Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #117221

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Self Help Graphics and Art Identitas Merek

Self Help Graphics and Art mangrupa proyék rebranding pikeun puseur seni komunitas di Wétan Los Angeles. Identitas anyar ieu ngagambarkeun nilai, misi, sareng sajarah puseur ieu, anu tumuwuh tina identitas budaya sareng pamahiwalan pulitik seniman Chicana, Chicano, sareng Latinx. Struktur grid tina hiéroglif Aztek sareng Maya nga-inspirasi tipe hurup tampilan khusus sareng logotipe. Logotipe ieu dipotong laser dina kayu MDF sareng dicitak ku métode letterpress pikeun nambihan tékstur. Poster-poster dicitak nganggo téknik screen printing pikeun ngahormat sajarah percetakan puseur ieu.

Pangakuan

Ngeunaan A' Design Award Perunggu

Self Help Graphics and Art Identitas Merek mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Self Help Graphics and Art Identitas Merek diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Self Help Graphics and Art Identitas Merek minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: The goal was to provide Self Help Graphics & Art with an identity that embraces the community arts center’s value, mission, and history in East Los Angeles. Self Help Graphics and Art started in the context of the cultural identity and political empowerment of Chicana/o and Latinx artist.
Diménsi & Bungkusan: Poster size 28"x 40" inches
Newspaper booklet 11.378" x 14.9606" inches.
Screen printed, laser cut and letterpress.
Tag: Grid, Geometric, Typeface, Typographic
Téknologi Produksi: The custom logotype and typeface was laser cut on mdf wood and letterpress to achieve texture. All poster were screen printed on 28"x 40" inch Rives BFK printmaking paper.
Tantangan Desain: Self Help Graphics and Art is a community arts center located in East Los Angeles. Formed during the cultural renaissance that accompanied the Chicano Movement, Self Help promotes socially engaging art with a conscience to service the Chicana/o and Latinx community and diverse audiences through artistic freedom and cultural affirmation.
The creative challenge was developing a new identity that also appeals to a more diverse and contemporary audience and communicates the heritage of Self Help Graphics & Art.
Panalungtikan: Research the history of Self Help Graphics & Art through books and visiting the facility. Went through rounds of explorations and revisions. Book credit- Self Help Graphics and Art: Art in the heart of East Los Angeles by Colin Gunckel.
Inspirasi: Inspired by the grid used in the Aztec and Mayan hieroglyphs, the custom display font helps celebrate and revitalize its brand identity to reflect its history. The final logotype and typeface was letterpress and screen printed to achieve texture and pay homage to Self Help Graphics & Art printmaking history.
Durasi Proyék: Project started in April 2018 in Los Angeles, Ca and finished in Dec, 2018.
Anggota Tim: David Jimenez