Grundig Heinzelmann Limited Edition Pilem Animasi Promosi ku Digital Panorama

Karya Grundig Heinzelmann Limited Edition Pilem Animasi Promosi ku Digital Panorama nyaéta pamenang anu dihormat pisan tina 2021 A' Design Award Platina anu bergengsi dina Katégori Kompetisi Pilem.

PlatinaPilem· 2021

Grundig Heinzelmann Limited Edition Pilem Animasi Promosi

ku Digital Panorama

Klién: Digital Panorama

Pamenang A' Design Award Platina dina Katégori Pilem

252,882

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #118526

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Grundig Heinzelmann Limited Edition Pilem Animasi Promosi

Grundig Heinzelmann Limited Edition nyaéta pilem animasi promosi anu diciptakeun pikeun radio nu diideuan ku desain bersejarah. Radio Heinzelmann diwanohkeun taun 1946 salaku radio kotak kai anu diwangun tanpa tabung. Pilem ieu napsirkeun deui warisan éta ngaliwatan dunya kai jeung logam disikat anu harmonis. Sadaya elemen dimodelkeun jeung dianimasikeun dina rohangan tilu diménsi ngagunakeun grafis komputer. Pilem ieu lumangsung genep puluh detik dina resolusi full high definition sarta ditutup di hiji rohangan kalayan suasana rétro tapi modéren.

Pangakuan

Ngeunaan A' Design Award Platina

Grundig Heinzelmann Limited Edition Pilem Animasi Promosi mangrupa juara A' Design Award Platina, pangakuan anu pohara bergengsi anu dipasihkeun ka desain anu enyaan luar biasa, éndah jeung megah. Para juara Platina téh karya anu ngabalukarkeun kagum, bukti watesna kréativitas intelektual, sarta nunjukkeun profesionalisme jeung kajenius taya tandingan para désainerna. Desain ieu diharepkeun jadi karya pangkawéntarna anu nangtukeun éstétika hiji jaman, nyumbang kana kasejahteraan masarakat, sarta ngadorong watesan seni, élmu, desain jeung téknologi. Grundig Heinzelmann Limited Edition Pilem Animasi Promosi nunjukkeun tingkat kaunggulan anu transénden sarta tanpa ragu ngajadikeun dunya tempat nu leuwih hadé ku cirina anu mangpaat tur berharga. Grundig Heinzelmann Limited Edition Pilem Animasi Promosi mangrupa karya juara A' Design Award Platina anu ngahudang kahayang, méré ilham, nyenangkeun, jeung ngahudangkeun kabungah anu gedé.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Grundig Intermedia roots lie in the traditional German company Grundig, which was founded in 1945 and achieved world fame with its radios and televisions. After the Second World War Germany was in ruins and so were most radios but new production was tightly controlled by the allies. Radio dealer Max Grundig saw an opportunity and built Heinzelmann, a Grundig radio without tubes that was not officially a radio. And this was the same legendary design that was brought to life today.
Diménsi & Bungkusan: 1920 1080 Full HD Duration 60 seconds Frame Rate 25Fps
Tag: Grundig, Heinzelmann, Radio, Animation, Digital Panorama
Téknologi Produksi: %100 CGI animation. All elements were modelled in 3d space and animated in Maxon’s Cinema 4D software. Compositing was made in Adobe After Effects.
Tantangan Desain: The main objective was to support Grundig’s motto, Embracing change is good if you remain true to yourself in a convincing plus entertaining way. The world of this product had to be mysterious and simple. The main elements of the animation were the wooden and brushed metallic materials that was used to build the classic design. They had to look real to convince the audience. Combining all these with a dramatic music in harmony, was the main challenge. The room we saw at the ending, had to reflect a feeling for a timeless, retro looking but modern life ambiance. We believe that we could achieve this.
Panalungtikan: Sales reports and benchmarks were examined to filter the most known designs of radios. We came across the fact that Grundig Heinzelmann is very well known product since 1946. Our client briefed us about the history of this product and we leveled this up. The animation was planned to be aired on social media such as Grundig’s Youtube channel and retail stores in all around Europe. The store visitors were subjected to a questionairre to measure the effectiveness of the film.
Inspirasi: Grundig introduced its legendary Heinzelmann product in 1946. It was designed as a wooden box tubeless radio. This wooden design inspired us and we built the way over the wood idea. We dreamed a world of wood and metal in harmony without loosing the roots of Grundig brand.
Durasi Proyék: Our first presentation of the idea to the client was in the first week of December 2020. Production started within a week. We finished and delivered the final film at the end of December 2020.
Alur Operasi: This is a CG Animation video. Planned to be played on social media platforms such as Youtube, Vimeo, Facebook, Instagram and Grundig’s web site.
Patén: Copyrights belong to Arcelik A.S, 2019
Anggota Tim: Client - Arcelik Global Content Studio
Agency - Digital Panorama
Creative – Emre GOREN
3D Supervisor - Emre GOREN
3D Artist - Emre GOREN
3D Modeling - Teberdar GURBEY
3D Modeling - Emre GOREN
Sound Mix – Emre GOREN
Account Manager (Agency) - Pinar DINCER
Account Specialist (Agency) - Gozde MENTESE
Account Director (Agency) - Sevilay KOP
IT (Agency) - Kaan METEER
Executive Producer (Client) - Tayfun UGUZLUOGLU
Executive Producer (Client) - Gorkem GOR
Krédit Gambar: Video Credits: Emre GOREN