Karya LendMe Idéntitas Merek ku Ruis Vargas nyaéta pamenang anu dihormat pisan tina 2021 A' Design Award Beusi anu bergengsi dina Katégori Kompetisi Grafis.

BeusiGrafis· 2021

LendMe Idéntitas Merek

ku Ruis Vargas

Klién: Laika

Pamenang A' Design Award Beusi dina Katégori Grafis

13,005

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #119666

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan LendMe Idéntitas Merek

Book Text: LendMe mangrupa idéntitas merek anu dijieun pikeun hiji parusahaan anu ngagarap dina pasar ekuitas bumi (home equity). Logo na ngagunakeun struktur ikonografis anu ngarujuk kana kode binér anu saimbang silih hareupan, ngagambarkeun boh gagasan matematis boh hubungan dua arah antara parusahaan jeung klién na. Palét warna na silih lengkepan, kalayan warna wungu salaku dasar sarta oranye jeung biru salaku warna pangrojong pikeun béda pesen jeung audiens na. Aplikasi na kaasup kartu ngaran, amplop, presentasi institusional, sarta panel lampu jalan.

Pangakuan

Ngeunaan A' Design Award Beusi

LendMe Idéntitas Merek mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. LendMe Idéntitas Merek diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. LendMe Idéntitas Merek dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: To operate in the home equity market, a group of investors sought to build a brand that would convey the concept of help and solidarity, in a balanced financial relationship with its client.
From this premise, the LendMe brand was built: the logo structure has an iconographic representation that refers to binary codes balanced between each other, suggesting both a mathematical concept and the relationship between LendMe and his client, where lending is a two-way street.
Diménsi & Bungkusan: Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 0 CMYK colors, pasted to reach a weight of 600 g. Envelopes, format 220 x 310 mm and format 150 x 210 mm, printed on 120 g matte couche paper, in 4 x 0 CMYK colors. Light panel: 1200 X wwl800 mm.
Tag: Brand, logotype, illustration, visual identity, Laika Design
Téknologi Produksi: The identity project consists of business cards, printed in 300 g weight, envelopes, institutional presentation and street light panel.
Tantangan Desain: Lend Me emerges with an ambition: to present the consumer an alternative to the traditional model of bank and customer relationship. Thus, the LendMe brand language represents the attitude of rupture with the current model. The graphic elements, the pictograms, the logo and the color palette are the synthesis of the brand's purpose: objective and welcoming, practical but well supported in principles.
Panalungtikan: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives. Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the LendMe brand.
Inspirasi: The aesthetics of LendMe seeks to create a graphic environment structured and sustained by itself and solid. Thus, the use of colours sought to establish a complementary palette, in which purple is the basis, trust, and orange and blue are the colours of the relationship, effusive and intense. Just as the logo has a binary structure, representing relations antagonistic essence, the use of colours allows working with duality, from the welcoming and intense to the sober and balanced.
Durasi Proyék: The project started in February 2020 and finished in May 2020 in Sao Paulo, Brazil.
Alur Operasi: The need to transitioning between as distant audiences as consumers and companies was the premise of the brand. Therefore, the language project should anticipate the flotation on the daily approach of the communication of the LendMe brand. The result was the establishment of the usage of the brand colours in an elementary didactic, fitting colour to the brand’s voice and identity. The elements of visual identity transit from abstract and technologic, on the communication with corporative clients, to emotional, in the usage of humanised pictures, which deal with a closer relation with the final client.
Patén: Laika Design
Anggota Tim: Ruis Vargas, Creative Director, Agnes Svilenov, Designer
Krédit Gambar: Laika Design