PepsiCo Foundation Primary Function: Sistem Idéntitas ku Dennis Furniss

Karya PepsiCo Foundation Primary Function: Sistem Idéntitas ku Dennis Furniss nyaéta pamenang anu dihormat pisan tina 2021 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Grafis.

PerakGrafis· 2021

PepsiCo Foundation Primary Function: Sistem Idéntitas

ku Dennis Furniss

Klién: PepsiCo International Mexico

Pamenang A' Design Award Perak dina Katégori Grafis

42,147

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #122974

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan PepsiCo Foundation Primary Function: Sistem Idéntitas

PepsiCo Foundation nyaéta sistem idéntitas anu diciptakeun pikeun organisasi nirlaba anu ngadukung komunitas di Méksiko jeung Amérika Latin. Desainna ngaganti basa visual korporat ku basa nu leuwih manusiawi. Wangun arkétipal ngawakilan tilu pilar utama tina yayasan éta. Dina sistem modular, wangun-wangun ieu ngahiji jeung ngalobaan pikeun ngawangun pola jeung tékstur. Tipografi géométri, palét warna anu vibran, gaya fotografi sarta gaya ilustrasi ngalengkepan idéntitasna. Sistemna diterapkeun kana buku merek digital sarta kana bahan acara saperti kaos, tas jeung topi.

Pangakuan

Ngeunaan A' Design Award Perak

PepsiCo Foundation Primary Function: Sistem Idéntitas mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. PepsiCo Foundation Primary Function: Sistem Idéntitas diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. PepsiCo Foundation Primary Function: Sistem Idéntitas mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: In Latin America, the PepsiCo Foundation is a nonprofit focused on investing in communities to help them thrive. This is a mission of empathy and equity. However, the foundation had an identity that was strongly influenced by a corporate visual language. Our mission is to support their mission by developing a more human identity for the PepsiCo Foundation.
Diménsi & Bungkusan: There are not packaging deliveries
Tag: PepsiCo, Foundation, identity, system, strong, consistency
Téknologi Produksi: For this Identity System, the final delivery will be a digital brandbook and some merch materials for each event such as tshits, bags, hats, etc.
Tantangan Desain: A new colorful, dynamic and appealing system sprouted from all the different interactions creating attractive pattern and textural expressions rooted in a mission driven symbology. We developed a clear geometric typeface and a vibrant color palette. We chose a photography style that highlights both the power of individuals and communities. Inspired by the magnificent, empowered portraits from the muralist Diego Rivera, an illustration style was generated.
Panalungtikan: Our solution was simple. It is all about action. Putting things into motion. Think of it in an elemental way. When simple things come together and activate they are the building blocks of bigger, more powerful movements. Our concept was anchored in the idea of Simple Great Help. Then came the visual translation. Archetypal shapes were chosen to identify the three main pillars of the foundation. In this modular system these building blocks multiply and interact to form the greater whole. As levels of complexity expand the possible interaction of the shapes mix and match to create brand expressions as the communication need arises.
Inspirasi: After a bit of research, we identified a greater opportunity. Like many nonprofits that put most of their resources into program work, design tends to be done on a project by project basis. The organization didnt have a strong or consistent visual language that could identify volunteers. We felt there was a need for empathy. To touch people emotionally. To powerfully communicate the issues PepsiCo Foundation tackles. To get people involved in the difficult work of helping others.
Durasi Proyék: Launch Date: DEC 2020 Mexico City with possibilities to be expand to LATAM and Global
Alur Operasi: Internally, the new identity was so well received that its scope of implementation increased dramatically. This started out as a regional identity for Mexico. Then it expanded to LatAm. Not there is conversations happening about making it the global identity too. They saw an increase in volunteer donations which translated into programs that had a positive impact for half a million people. And that is just since the new identity launched in 2020. 14 Million food portions were distributed all over Mexico. Employee contribution was multiplied by 14 for water and food security to different communities.
Patén: Copyrights: PepsiCo International Mexico
Anggota Tim: Innovation Design Center LATAM
Krédit Gambar: All Images: Design Innovation Center LATAM