Platanus Primary Function: Identitas Korporat ku Pedro Panetto

Karya Platanus Primary Function: Identitas Korporat ku Pedro Panetto nyaéta pamenang anu dihormat pisan tina 2021 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Grafis.

PerakGrafis· 2021

Platanus Primary Function: Identitas Korporat

ku Pedro Panetto

Klién: Pedro Panetto

Pamenang A' Design Award Perak dina Katégori Grafis

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Verifikasi Status Panghargaan pikeun #123099

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Platanus Primary Function: Identitas Korporat

Platanus mangrupa hiji identitas korporat anu dijieun pikeun kantor psikiatri kalayan pamarekan anu manusiawi kana perawatan médis. Ngaranna ngarujuk kana tangkal platanus di pulo Kos, tempat Hippocrates ngajarkeun élmu kadokteran ka dokter-dokter munggaran. Simbol ieu ngahijikeun tihang Yunani, struktur tangkal, dangdaunan, buah, dahan, jeung jam pasir, anu digambar ku hiji garis anu konsisten. Tipografina dirarancang husus pikeun mérek ieu sarta nuturkeun proporsi tina simbolna. Pola, grafis, jeung alat tulis ngalengkepan basa visual anu koheren.

Pangakuan

Ngeunaan A' Design Award Perak

Platanus Primary Function: Identitas Korporat mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Platanus Primary Function: Identitas Korporat diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Platanus Primary Function: Identitas Korporat mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: The concept of this brand connects to an ideal of bringing more humanism to hospital medical care and all relationship among people from bio-medical areas. This is the principle in the history of medicine and we believe this principle must be restored. _Platanus _ is a psychiatry office with a humanized vision.
Téknologi Produksi: The project had a design methodology that provided the unification of its visual language. The symbol was created following organic concepts; the typography was designed exclusively for the brand and used the format of the symbol as its main parameter. Thereby everything was connected, the typography follows the symbol and the symbol follows the historical and organic concepts behind the name Platanus. Other graphics, patterns and stationery makes a really coherent visual language for Platanus.
Tantangan Desain: The biggest challenge was how the concepts and visual references should interact in the symbol. We have different elements: a Greek column, a structure in the shape of a tree, Platanus leaves, fruits, branches and an hourglass. All these elements have a strong bond to the conceptual basis of the brand; making all these concepts converge to a visual symbol was extremely laborious, but we managed to blend everything, using the same trace, and achieving perfect harmony.
Panalungtikan: The research sought for concepts related to medicine within a humanistic perspective. This led us to its roots in Greece and the teachings of Hippocrates. So we have the merge of Greek references to the Platanus tree, connecting something from antiquity to a current need of the mankind. After the historical research, it was understood that the sum of these concepts should be represented visually.
Inspirasi: On the island of Kos in Greece, Hippocrates taught medicine and his ideals to the first doctors under a tree, a Platanus tree. The company has received the same name because it defends the same ideals: the search for the truth, respect for life, love of the medical art, human solidarity, the desire to serve, a good conduct and sincere interest for those who suffer. Visually the inspiration comes from elements of ancient Greek architecture blended to the organic and live aspect of a tree.
Alur Operasi: The visual identity created for Platanus performs better than other common brands because all of its graphical elements and visual styles are deeply connected. Everything points toward the same concept; therefore the power of this brand is intensified through its design.

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