Welfare Is Gold Strategi Pencegahan Palacuran ku Tekio Collective Intelligence Agency

Karya Welfare Is Gold Strategi Pencegahan Palacuran ku Tekio Collective Intelligence Agency nyaéta pamenang anu dihormat pisan tina 2021 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Layanan.

PerungguLayanan· 2021

Welfare Is Gold Strategi Pencegahan Palacuran

ku Tekio Collective Intelligence Agency

Klién: Tekio

Pamenang A' Design Award Perunggu dina Katégori Layanan

97,296

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #123234

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

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Désain

Ngeunaan Welfare Is Gold Strategi Pencegahan Palacuran

Welfare Is Gold nyaéta strategi pencegahan palacuran anu diciptakeun pikeun hiji grup pertambangan badag di Méksiko. Strategi ieu ngagabungkeun Komisi Kasejahteraan di unggal unit, protokol perhatian, program komunikasi intensif, sarta aplikasi web anu ngahasilkeun protokol pribadi pikeun unggal parusahaan kontraktor. Bahan citak jeung digital ngawengku infografis, poster, video animasi pondok, kartun, jeung meme. Protokol ieu dirarancang babarengan jeung karyawan lokal sarta divalidasi ku unit-unit pertambangan. Tujuanana nyaéta ngawujudkeun budaya tempat gawé anu bébas tina palacuran.

Pangakuan

Ngeunaan A' Design Award Perunggu

Welfare Is Gold Strategi Pencegahan Palacuran mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Welfare Is Gold Strategi Pencegahan Palacuran diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Welfare Is Gold Strategi Pencegahan Palacuran minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: We developed a strategy to attend and prevent harassment in the workplace of one of the largest mining groups in Mexico. A major cultural transformation will impact directly up to 8000 National Union Employees and contractors and indirectly to the more than 19,000 employees. The Harassment Prevention Strategy considers the integration of Welfare Commissions, an Attention Protocol, an intensive Communication Program, and a web app to deliver personalized protocols.
Diménsi & Bungkusan: Several communications materials include a print version of the Protocol, infographics, animated short videos, posters, and memes. A personalized Protocol for each contractor is generated through the web app as a PDF. Variable dimensions.
Tag: Strategic design, culture transformation, mining, harassment, harassment protocol, cartoons
Téknologi Produksi: Printed and digital materials were produced. A web-app allowed a massive workshop to co-create a personalized protocol downloadable for each of the more than 55 contractor companies. Creative memes were another resource to convey meaningful messages that enhanced one on one distribution. These alternative channels helped promote the engagement of the community.
Tantangan Desain: We faced the challenge of changing the culture of a mining tradition of over 500 years old. The work involved managing the communication of multiple stakeholders. Work at the mine is characterized by stressful environments and high control of activities. The strategy compounds an attention mechanism regarding Welfare Commissions in each unit, a communications campaign, and an extensive protocol with a restorative justice approach.
Panalungtikan: The definition of the situation includes an integrative perspective (on-site anthropological study, cabinet research, review of the state legislation, review of existing programs and communication), coupled with participatory sessions with local employees, as well as the validation with the legal apparatus of the organization.
The Harassment Prevention Protocol was co-designed and validated by the different mining units to serve more than 15,000 employees.
Inspirasi: To address a sensitive subject as harassment in a stressful environment a participatory process helped to understand the complexity and the local jargon. A supportive infrastructure had to be set before launching a communication campaign. Cartoons help portray everyday situations where a shadow represents the underlying danger of aggressive behaviors often normalized. Resources such as memes and an adaptation of popular songs were part of the communication strategy to deliver the main messages.
Durasi Proyék: On August 17, 2020, the Fresnillo plc Harassment Prevention Protocol was launched and is currently ongoing to integrate directly up to 8000 employees of the mining group in Mexico in 2021.
Alur Operasi: Since the harassment protocol was launched, trust in the process has grown over time. Due to this new protocol, several cases have been worked out jointly with the Union and solved positively for the victims. This joint effort guarantees a process based on confidentiality, efficiency, justice, and accessibility leading to a massive cultural transformation free of harassment at the workplace.
Anggota Tim: Mervyn Cruz
Ana Lacorte
Marcela Quintana
Tania Pineda
Guadalupe Isaac
Salvador Alcántara
Óscar Hernandez
Fernando Tapia
Citlalli Mazariegos
VIRK
Krédit Gambar: Image #1 Photographer Enrique Arechavala Garay, 01_TEKIO_Fresnillo Main, 2021
Image #2 Graphic Designer Citlalli Mazariegos, 02_TEKIO_Protocol mockup, 2021
Image #3 Graphic Designer Citlalli Mazariegos, 03_TEKIO_Posters mockup, 2021
Image #4 Graphic Designer Citlalli Mazariegos, 04_TEKIO_Web-app mockup, 2021
Image #4 Graphic Designer Citlalli Mazariegos, 05_TEKIO_Brochure mockup, 2021