Beijing Winter Olympics Flagship Store Primary Function: Desain Interior Komersial ku Xiaolu Zhang

Karya Beijing Winter Olympics Flagship Store Primary Function: Desain Interior Komersial ku Xiaolu Zhang nyaéta pamenang anu dihormat pisan tina 2021 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Interior.

PerakInterior· 2021

Beijing Winter Olympics Flagship Store Primary Function: Desain Interior Komersial

ku Xiaolu Zhang

Pamenang A' Design Award Perak dina Katégori Interior

20,430

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Verifikasi Status Panghargaan pikeun #124172

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Beijing Winter Olympics Flagship Store Primary Function: Desain Interior Komersial

Book Text: Beijing Winter Olympics Flagship Store nyaéta desain interior komersial anu dijieun pikeun flagship store global munggaran tina 2022 Olympic Winter Games. Rohangan 800 méter pasagi di Beijing ieu ngahijikeun ritel jeung wewengkon rilis média anu dipaké pikeun peluncuran produk sarta inpormasi publik. Seni instalasi di lawang ngaronjatkeun pangakuan visual. Podium jeung wangun anu patali dijieun tina akrilik frosted bodas anu dipotong jadi lambaran-lambaran satebal tilu séntiméter kalawan juru anu dipoles. Lampu anu robah warna nu dipasang di tukangeun akrilik nyiptakeun suasana és jeung salju anu imersif.

Pangakuan

Ngeunaan A' Design Award Perak

Beijing Winter Olympics Flagship Store Primary Function: Desain Interior Komersial mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Beijing Winter Olympics Flagship Store Primary Function: Desain Interior Komersial diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Beijing Winter Olympics Flagship Store Primary Function: Desain Interior Komersial mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: This project is designed for the first global flagship store of the 2022 Olympic Winter Games. As an important promotional channel, the flagship store is both a merchandise retailer and place for spreading knowledge of the Winter Olympics, media releases and interactive communication. Dynamic and rhythmic installation art is implanted at the entrance of the store to increase visual recognition and enhance the sense of identification with the Olympic spirit.
Diménsi & Bungkusan: 800 square meters
Tag: Beijing Winter Olympics, flagship store design, commercial space, ice and snow design, art installation
Téknologi Produksi: The project has two major functional areas, one of which is the media release area for activities such as the release of new products of the Winter Olympics. The designer makes an art installation combining with the function of the lectern which is mainly made of white frosted acrylic material. The material is cut into 3cm thick slices whose corners are polished. In line with the pure white, blue and white, red and gold and turquoise tone of the Winter Olympics, the back of the acrylic material is embedded with four color changing lights with exterior lights doing horizontal ice scattering, so as to achieve an immersive experience.
Tantangan Desain: The project is a commercial space located in famous Wangfujing Street, a prosperous tourist area with extremely high cost of land. The design must not only ensure the maximum commercial benefits, but also create the atmosphere of the Winter Olympics and deepen understanding of it through the spatial division and the setting of installation art. Therefore, the difficult point of this project is how to achieve the integration of the installation art and the functional media launch area within a limited space.
Panalungtikan: As the flagship store of the Winter Olympics, its differences with other stores were taken into consideration at the beginning of the design. As a commercial space, it is the most powerful link between the Winter Olympics and the general public, so the primary focus of the design is to create the affect valuation of the Winter Olympics. In the first anniversary before the start of the Winter Olympics, people generated a strong sense of mission and honor through the immersive experience of the scene of miles of ice and the light effect here. It also serves as an important promotional window for more and more people to participate in the Winter Olympics.
Inspirasi: The design is inspired by the theme of the Games: joyful rendezvous upon pure ice & snow uniting the passion of hundreds of millions for winter sports; inspire the youth with the Olympic spirit. And the installation art is encouraged by the poem of Mao Zedong Snow to the tune of Qin Yuan Chun, a hundred leagues locked in ice, a thousand leagues of whirling snow. The designer highlights the magnificence of the ice and snow with layers of concave and convex texture creating a strong visual impact.
Durasi Proyék: The project started in Beijing in October 2020 and was completed on February 4, 2021 at Wangfujing Street, Beijing as a way to welcome the first anniversary of the countdown to the Beijing 2022 Olympic Winter Games.
Alur Operasi: In the flagship store, people can feel the strong atmosphere of the Winter Olympics while shopping. On the one hand, the implantation of the art installations creates a visual impact full of ice and snow. Through the setting of the lighting effect, part of the light falls on visitors and the light and shadow changes with walking, realizing an immersive experience. On the other hand, the slope in the middle of the staggered staircase is designed as a miniature of the competition areas covered with ice and snow, and the passage up and down deepens the elements of the Winter Olympics. The launch booth, as a non-negligible part, is organically integrated with the overall shape line. The line changes from the wall to the booth to the floor, staggered and smooth, which enriches the ice and snow tone, highlights the image of the 2022 Olympic Winter Games and also embodies the Olympic spirit of encouraging forging ahead.
Anggota Tim: Zhangxiaolu
Huangzhihong