Smartmoov Fungsi Utama: Identitas Merek ku Ricardo Filipe Lopes da Silva

Karya Smartmoov Fungsi Utama: Identitas Merek ku Ricardo Filipe Lopes da Silva nyaéta pamenang anu dihormat pisan tina 2023 A' Design Award Beusi anu bergengsi dina Katégori Kompetisi Grafis.

BeusiGrafis· 2023

Smartmoov Fungsi Utama: Identitas Merek

ku Ricardo Filipe Lopes da Silva

Klién: Smartmoov

Pamenang A' Design Award Beusi dina Katégori Grafis

10,475

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #126213

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Smartmoov Fungsi Utama: Identitas Merek

Téks Buku: Kauntungan utama tina modél bisnis ieu nya éta mobilitas jeung kustomisasi bisnis. Pangusaha bisa nyaluyukeun bisnisna kana solusi anu leuwih fléksibel jeung mobil, kalayan kitu ningkatkeun jangkauan bisnisna di pasar. Merek ieu ngagambarkeun ajén-inajén ieu ku cara anu dinamis sarta futuristis ngaliwatan sistem visual anu konsisten, anu dimaksudkeun pikeun mere ilham ka target audiensna.

Pangakuan

Ngeunaan A' Design Award Beusi

Smartmoov Fungsi Utama: Identitas Merek mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Smartmoov Fungsi Utama: Identitas Merek diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Smartmoov Fungsi Utama: Identitas Merek dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Smartmoov positions itself as a technology company offering mobile solutions that have revolutionized the established way of doing business to fit in an increasingly new consumer lifestyle. The design emphasizes the mobility and the sustainable relations between business owners and customers by implementing a futuristic and minimalist style into the logo system. This system along with the technological color palette allows the visual identity to fit into distinct types of ventures.
Diménsi & Bungkusan: For the stationery, digital media and products, the Visual Identity guidelines were provided to ensure that all the materials will be done correctly. All the graphics and illustrations were vectorized and saved as print-ready files.
Tag: shop, smartmoov, smart, dynamic, adaptable, mobile, kiosk, renewable, brand
Téknologi Produksi: The project was designed in Affinity Designer and Affinity Photo to keep the vector and photo montage quality. The visual system was built based on the Golden Ratio rule by using a Phi grid order to appear in the most harmonious way. On the production step, the designs were delivered in RGB, CMYK colours.
Tantangan Desain: Gathering relevant information about different types of retail business and their relations with customers, and translating it into the right symbols and colour scheme. The challenge was to create a dynamic and integrated visual system in order to communicate neutrality, versatility and mobility.
Panalungtikan: The research process was conducted by UX surveys to collect data about how the targeted audience, established and new business owners, could overcome their struggles on the market. In addition, technological and trend research has been carried out to better understand how futuristic trends are perceived by the public today and what companies around the world with a similar business model are building in terms of their brand language.
Inspirasi: Getting inspired and researched by small and big business owners who thoroughly know the market struggles. Renting a physical space to start a new business can be expensive and extremely bureaucratic these days. To tackle the problem, Smartmoov offers a mobile solution that reaches the target audience anywhere, anytime.
Therefore, exploring this new way of interaction between clients and business owners proposed by Smarmtoov became the key value for the brand identity.
Durasi Proyék: August 2019 to November 2019 in Curitiba, Brazil
Alur Operasi: The design conveys a dynamic visual experience that lures the audience to connect and recognize the brand even without seeing the logo. More than the simple connection to the brand, it inspires the client to go beyond that. In this visual system, the potential owner is advised to adapt and customize its business through tailored visuals, maintaining the brand language.