Mao Xin Tea House Idéntitas Visual ku ChingYu Liu

Karya Mao Xin Tea House Idéntitas Visual ku ChingYu Liu nyaéta pamenang anu dihormat pisan tina 2022 A' Design Award Beusi anu bergengsi dina Katégori Kompetisi Grafis.

BeusiGrafis· 2022

Mao Xin Tea House Idéntitas Visual

ku ChingYu Liu

Klién: BlackLiuStudio

Pamenang A' Design Award Beusi dina Katégori Grafis

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Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #132541

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Mao Xin Tea House Idéntitas Visual

Imah tea Mao Xin dimaksudkan pikeun ngaluarkeun kaéndahan tea oriental sareng budayana. Khususna tea ieu khususna nyaéta dua daun pikeun unggal hiji akar. Nalika aranjeunna ngagabungkeun éta sareng budaya tea lokal, gampang pisan pikeun nyambungkeunana sareng budaya Zen sabab seueur plot diatur dina cara sirkular anu sami sareng taman batu Jepang.

Pangakuan

Ngeunaan A' Design Award Beusi

Mao Xin Tea House Idéntitas Visual mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Mao Xin Tea House Idéntitas Visual diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Mao Xin Tea House Idéntitas Visual dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: The logo design was meant to bring out the beauty of oriental tea and its culture. In particular this teas specialty which is two leaves to every one root. When you combine that with the local tea culture it is very easy to connect it with the zen culture as many of plots are set out in a circular manner similar to a Japanese rock garden.
Diménsi & Bungkusan: Sealing Sticker : Height10mm x Width145mm
Front sticker : Height75mm x Width175mm
Bottle : Width75mm x Depth 35mm x Height165 mm
Tag: Brand, logo design, Visual Communication Design, Tea culture, Tea brand, integration
Téknologi Produksi: Graphic Design, Brand Identity, packaging design, Brand Research and Strategy, Visual Communication Design
Tantangan Desain: Finding the right design to attract the attention of a younger generation of new users.
Panalungtikan: Mao Xin Tea House was first construction in 1928 during the Japanese colonial period. It is a place that is Japanese designed where people can drink tea, learn to roast tea leaves, admire the local tea fields, and learn about tea culture. Which is why i felt that using Japanese inspired designs would help bring out the natural beauty of the surrounding area and architecture.
Inspirasi: The Mao Xin tea house has produced four generations of tea farmers here in Taiwan. The Tseng family have been growing tea all the way from the Japanese colonial era to this day. The entire family has a very deep emotional connection to the local culture especially that involving tea and its Zen. It is an aspiration for the entire family to be able to continue passing this on to future generations.
Durasi Proyék: The project started in Mar 2018 in Taiwan and finished in Sep 2018 in Taiwan.
Alur Operasi: The logo can be used on many different types of packaging also in many places around the interior or even exterior of the store. Places could include cups, business cards, the store sign, menus or a pop up event. This will help create brand recognition.
Anggota Tim: ChingYu-Liu
Krédit Gambar: ChingYu-Liu, 2021.