Dona Vitamina Fungsi Utama: Identitas Merek ku Ruis Vargas

Karya Dona Vitamina Fungsi Utama: Identitas Merek ku Ruis Vargas nyaéta pamenang anu dihormat pisan tina 2022 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Grafis.

PerakGrafis· 2022

Dona Vitamina Fungsi Utama: Identitas Merek

ku Ruis Vargas

Klién: Laika

Pamenang A' Design Award Perak dina Katégori Grafis

41,012

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #134862

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Dona Vitamina Fungsi Utama: Identitas Merek

Dona Vitamina mangrupa proyék identitas merek anu dijieun pikeun hiji merek jus anu geus aya. Logotipe éta nembongkeun hiji nona Victoria anu juling keur nginum jus, hiji gambar anu pikaseurieun ngeunaan awéwé anu ngamilik dirina sorangan. Pikeun ngalegaan ide éta, sababaraha ilustrasi awéwé ti rupa-rupa étnis digambar dina gaya stensil sarta dipasangkeun jeung frasa-frasa pondok anu pikaseurieun. Ilustrasi-ilustrasi éta muncul dina ménu, kemasan, kantong, kartu pos, stiker jeung témbok gedé anu dijieun ku leungeun. Kalobaan barang citakan dijieun ku citak offset dina warna CMYK, sarta kantong-kantongna dicitak maké silkscreen.

Pangakuan

Ngeunaan A' Design Award Perak

Dona Vitamina Fungsi Utama: Identitas Merek mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Dona Vitamina Fungsi Utama: Identitas Merek diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Dona Vitamina Fungsi Utama: Identitas Merek mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: The brand's language starts to have an expanded female representation and empathic with its public. Identity materials have a more intense and diverse graphic rhythm, an expanded color palette and occupaining of the environmental design. By giving more voice to female representations, the brand strengthens its original concept: a woman who owns herself. Text and graphic representation quickly talk to the public, who shares them on social media and engages with the brand's culture.
Diménsi & Bungkusan: Wall, format 3.000 x 1.300 mm. Menu, sheet format 210 x 297 mm, printed on offset paper 300 g/m2., 4X4 colors (CMYK). Postals, sheet format 100 x 150 mm printed on offset paper 240 g/m2., 4X0 colors (CMYK). Bags, format 300 x 400 x 150 mm printed on silkscreen process. Packages, format 210 x 150 X 100 mm, format 150 x 150 X120 mm. Stickers, format 90 x 90 mm, format 30 x 90 mm.
Tag: Branding, Logotype, Package, label, illustration
Téknologi Produksi: Most of the graphic materials were produced in offset in CMYK-scale colors. Offset packaging is suitable for delivery. The wall was handmade by Marcelo Ruis Vargas Martinelli.
Tantangan Desain: The challenge was to reinvigorate the language of the Dona Vitamina brand. The brand is a timeless woman and master of her own will. Allowing the brand's voice to propagate itself in other female representations was the path for the brand to become polyphonic and collective. A series of illustrations of women interacting with elements of everyday life and nature were created, in a stencil style, to represent female polyphony. The voices are with fun phrases, translating the brand's spirit.
Panalungtikan: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Dona Vitamina brand.
Inspirasi: Dona Vitamina was need to change its branding language while preserving its original essence of humor (the logotype is a cross-eyed Victorian lady sipping a juice) and the genesis of female empowerment present since the begin. A series of narratives with women was created, building other Donas Vitaminas, which contemplate different ethnicities and feminine manners. Scattered across surface design, packaging, menus and more, these women are the epitome of the brand's fun and timeless spirit.
Durasi Proyék: The project started in January 2020 and finished in September 2020 in Sao Paulo, Brazil.
Alur Operasi: The visual identity project contributes to empowerment the feminine nature of the Dona Vitamina brand, the owner and the majority of the staff are woman. In addition, it allows the client to feel welcomed by the casualness and informality of the brand visual language and its authentic narratives.
Patén: Laika
Anggota Tim: Ruis Vargas, creative director and illustrator; Lorenzo Morelatto, graphic designer.
Krédit Gambar: Photo by: Madelaine Seagram and Laika