Stories of Communication Desain Identitas Merek ku Mengyi Xie

Karya Stories of Communication Desain Identitas Merek ku Mengyi Xie nyaéta pamenang anu dihormat pisan tina 2022 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Grafis.

PerungguGrafis· 2022

Stories of Communication Desain Identitas Merek

ku Mengyi Xie

Klién: School of Communication, East China Normal University

Pamenang A' Design Award Perunggu dina Katégori Grafis

10,597

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #136234

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Stories of Communication Desain Identitas Merek

Stories of Communication mangrupa desain identitas visual anu dijieun pikeun miéling taun ka-15 hiji sakola komunikasi universitas. Logo utamana mangrupa grafik géométris anu dumasar kana angka 15. Tina logo utama éta, dikembangkeun kulawarga anu diwangun ku 100 sub-logo. Unggal sub-logo nampilkeun hiji carita, panemuan, atawa inisiatif tina sajarah komunikasi, ti tali diibelkeun anu dipaké dina jaman prasejarah nepi ka koran munggaran jeung jaringan wéb dunya (world wide web). Disusun sacara kronologis, sub-logo-sub-logo ieu diterapkeun kana poster, undangan, pamflét, tampilan lokasi acara, sarta cindera mata.

Pangakuan

Ngeunaan A' Design Award Perunggu

Stories of Communication Desain Identitas Merek mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Stories of Communication Desain Identitas Merek diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Stories of Communication Desain Identitas Merek minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: The main logo of project is a geometrical graphic with the numeral 15, based on which a family of 100 sub-logos was created. Each sub-logo conveys a story, crucial invention or initiative of mankind. In chronological order, this logo family represents the history of communication technology. For the 15th anniversary of the School of Communication, ECNU, the whole set of design is in tribute to not only the discipline, the practice, and the development of communication, but also the human wisdom.
Diménsi & Bungkusan: There were all kinds of size for the physical application products in this project.
Tag: Branding, Visual Identity, Logo, Logo families, Poster, University Anniversary, Communication
Téknologi Produksi: The projects has been mainly made by Adobe's softwares, Photoshop, Illustrator, After Effects etc.
Tantangan Desain: Actually, one of the biggest challenge in this project was how to choose the stories appropriately from the history. Which stories are much more important in communication history? The design team spent much time to search the material from the books, articles and internet, and consulted with teachers and specialists in mass media study.
Panalungtikan: The design team consulted and combed a large number of historical materials from the books, articles and internet. They talked with teachers and specialists in mass media study. Then designer of the project selected 100 important stories in the communication history. Behind every story there was a crucial invention or initiative of mankind.
Inspirasi: The inspiration of the project was from stories in the history of Communication, from Quipu- Knotted strings for information collection in prehistoric civilization to the first newspaper in the 17th century, and until the www (world wide web). The idea of design was to fuse these stories into visual identity system for the 15th anniversary of the School of Communication, memorizing the contribution of communication discipline and building up the brand image of school.
Durasi Proyék: The project was in Shanghai.
Alur Operasi: Main logo, sub-logos, typeface, brand colors and other identity graphic of the project were used into the propaganda of anniversary, like series posters, invitations, pamphlets, flyers on campus and communication images on line. The team of the project also designed background screen and display wall with logo families on activity venue. And post cards, canvas bags and bottled beverage with the sub-logo graphics and stories were given to alumnus and staff as souvenirs.
Anggota Tim: Mengyi Xie