Avant Modern Cuisine Identitas Merek ku Jiawei Wu

Karya Avant Modern Cuisine Identitas Merek ku Jiawei Wu nyaéta pamenang anu dihormat pisan tina 2022 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Grafis.

PerungguGrafis· 2022

Avant Modern Cuisine Identitas Merek

ku Jiawei Wu

Klién: Jiawei Wu Design

Pamenang A' Design Award Perunggu dina Katégori Grafis

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Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #137847

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Avant Modern Cuisine Identitas Merek

Avant mangrupa réstoran fine dining anu aya di Cina. Konsép branding na ngamangpaatkeun pangalaman nu bogana di luar negeri pikeun nawiskeun ka konsumén kenangan unik saolah-olah maranéhna geus jalan-jalan. Dimimitian ku ménu anu dirarancang nyarupaan paspor. Sanggeus unggal tuang, konsumén bakal nampi tikét custom anu dirarancang dumasar kana inspirasi husus ti balik unggal hidangan jeung kenangan ti kota-kota. Pangalaman dahar ieu jadi pohara populér nalika perjalanan dieureunkeun alatan pandemi Covid.

Pangakuan

Ngeunaan A' Design Award Perunggu

Avant Modern Cuisine Identitas Merek mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Avant Modern Cuisine Identitas Merek diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Avant Modern Cuisine Identitas Merek minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: The branding concept utilizes the owners' overseas experience to offer diners unique memories that they have gone on a journey, starting with the menu which is designed to resemble a passport. After the meal, customers are given a customized ticket that was designed based on the inspiration behind the dish and a memory from the city. The branding project for Avant gained the love of customers during the COVID-19 pandemic when traveling was halted.
Diménsi & Bungkusan: The product's design used a vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The branding items’ final design were submitted in both RGB and CMYK color variants for printing and social media marketing.
Tag: Brand Identity, Logo, Visual Identity, Art Direction, Food, Restaurant, Fine-dining,
Téknologi Produksi: All the graphics were made in Adobe Illustrator to remain the vector quality. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media.
Tantangan Desain: A market oversaturated with restaurants were the main challenges for Avant. The design needs to bring an innovative experience of novel cuisine that has to express storytelling, innovation, and connection to end customers and create an emotional bonding.
Panalungtikan: The objective starts from brand experience, brand personality and character definition, target audience. Avant is an elegant, modern and creative friend. Thorough research of the avant history and cuisine made process is conducted before concept development. Compared to other graphic design projects, I conducted way more user interviews and workshops on Avant Branding Design due to its genuine quality of heavy user/customer interaction.
Inspirasi: The owners of the Avant are two young Chinese chefs who had the global experience of studying and living in different countries. The restaurant combines techniques from various regions of the world with local ingredients and traditional Chinese cuisine. From the moment they step into Avant to their departure, customers are immersed in a delightful journey through the modern and elegant branding identity modeled after the owners' journeys.
Durasi Proyék: The project started in July 2020 in China and finished in March 2021.
Alur Operasi: Avant restaurant is a fine-dining restaurant located in Shenzhen, China and has become famous locally and throughout the country. It offers a creative and seasonal menu for people. Different layout templates and content banners were also created by combining the seasonal ingredients of the customer's destination. Upon the completion of the meal, customers are given a customized ticket that was designed based on the inspirations behind the dishes and memories from the city.
Anggota Tim: Jiawei Wu
Krédit Gambar: Jiawei Wu_Designer
Guanzhong Qiu_Photographer