Transam Carriers Identitas Merek ku Maksim Zinchuk

Karya Transam Carriers Identitas Merek ku Maksim Zinchuk nyaéta pamenang anu dihormat pisan tina 2022 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Grafis.

PerungguGrafis· 2022

Transam Carriers Identitas Merek

ku Maksim Zinchuk

Klién: NUMZ Graphics

Pamenang A' Design Award Perunggu dina Katégori Grafis

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Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #139409

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Transam Carriers Identitas Merek

Transam Carriers nyaéta identitas merek anu dijieun pikeun panyadia transportasi jeung logistik anu boga markas di Toronto, Kanada. Identitas ieu diwangun dumasar kana Zubr, atawa Banteng Éropa, sato ti Éropa Wétan anu ngalambangkeun kaunikan jeung kakuatan. Sirah sato tersebut dipasang dina wangun segitiga, sarta jenis huruf custom anu dimiringkeun méré tampilan dinamis kana logo. Konéng jeung hideung mangrupa dua warna utama. Gaya ieu ditrapkeun kana treuk parusahaan, situs wéb, média sosial, alat tulis kantor, iklan, jeung produk promosi. Segitiga konéng dina grafis ngajadikeun merek ieu gampang dikenal di jero industri.

Pangakuan

Ngeunaan A' Design Award Perunggu

Transam Carriers Identitas Merek mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Transam Carriers Identitas Merek diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Transam Carriers Identitas Merek minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Transam Carriers Inc. is a leading transportation and logistics provider based in Toronto, Ontario, serving both Canada and the United States. The growing competition and truck driver shortage in the trucking industry of North America required the company to pay extra attention to its brand appearance. These market conditions led Transam Carriers to the decision to expand its marketing activity and redesign the brand. The current visual identity is the third update of its style in 16 years.
Diménsi & Bungkusan: In addition to the Zubr symbol, there are two primary colors, yellow and black, as well as a unique font that were used to make the brand pop up. The head of the animal was fit into a triangle, which, with the slanted font, creates a dynamic look for the logo.
Tag: logo, symbol, visual identity, branding, corporate identity, graphic design, Canada, NUMZ Graphics
Téknologi Produksi: The style dictated by the logo has been successfully implemented on the corporate trucks, website, social media, stationery, advertising, and promotional products. Using yellow triangles in the graphics became very recognizable among the industry professionals.
Tantangan Desain: Designing a brand is a big responsibility and we are lucky when we are trusted. Even though it is a very interesting job, to combine all the ideas and requirements into one graphic element that should look beautiful, be unique, and stay modern is a big challenge. Eventually, we developed 3 different concepts and after several iterations, we came to what we have.
Panalungtikan: To make a unique logo, we have analyzed major competitors on the subject of their appearance and color preferences. We have also conducted a survey inside the company and, based on the experience of the company’s experts, have built a website that aimed to engage the truckers and potential clients.
Inspirasi: The roots of the brand grow from Eastern Europe where the rare animal Zubr, or European Bison, is the biggest animal, symbolizes uniqueness and power. It has a very similar look to American Bison. For Native Americans, the Bison was also quite sacred and respected. Transam Carriers began using the Bison image starting from the second logo version to convey the spirit of its brand.
Durasi Proyék: The project started in September 2017. Designed and currently supported by NUMZ Graphics.
Alur Operasi: We believe that as each person has its own personality, each business should have its unique identity. As a design studio, our obligation was to endow the brand characteristics that go in line with the corporate idea and people that interact with the brand. We have achieved this by using the stylized Zubr symbol, individually designed fonts, colors, and corresponding graphics.
Anggota Tim: Designer: Maksim Zinchuk
Krédit Gambar: Maxim Zinchuk, NUMZ Graphics