Hair For Hope Cancer Care Initiative Promosi ku Onedor Co. Ltd.

Karya Hair For Hope Cancer Care Initiative Promosi ku Onedor Co. Ltd. nyaéta pamenang anu dihormat pisan tina 2023 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Sosial.

PerungguSosial· 2023

Hair For Hope Cancer Care Initiative Promosi

ku Onedor Co. Ltd.

Klién: Onedor Co. Ltd.

Pamenang A' Design Award Perunggu dina Katégori Sosial

50,348

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #141480

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Hair For Hope Cancer Care Initiative Promosi

Hair for Hope nyaéta acara amal donasi rambut anu diprakarsai ku yayasan harepan kanggo perawatan kanker pikeun panyintas kanker. Acara ieu paling pangaruhna dina ngadidik para nonoman ngeunaan ngalakukeun kahadéan umum. Tim parantos ngarancang jasa sareng identitas pikeun nguatkeun komunikasi sareng pangalaman sareng para pamilon. Ka hareupna, prakarsa sareng identitas ieu bakal janten simbol ajakan pikeun lampah kanggo panyintas kanker pikeun ngabagi pangalamanana sareng pikeun generasi ngora pikeun lampah sareng nyiptakeun dampak anu nyebar pikeun kauntungan masarakat. Anjeun tiasa janten harepan batur.

Pangakuan

Ngeunaan A' Design Award Perunggu

Hair For Hope Cancer Care Initiative Promosi mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Hair For Hope Cancer Care Initiative Promosi diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Hair For Hope Cancer Care Initiative Promosi minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: The symbol builds on two essences of the event, helping the needy by donating your hair and the joy of cancer survivors to live confidently. The design conveys simplicity but clarity to the event's spirit.

Future management and implementation of the identity have also been taken into consideration. Therefore, it is also with the simplicity of design and a well-organized system that the foundation, without in-house design capability, will be able to adapt and apply this identity autonomously and consistently.
Diménsi & Bungkusan: The color choice of this design reminds the participants of the essential requirement that their hair should remain natural, not dyed or in any other way treated.

In addition, a two-color palette makes the symbol easy to recognize in different environments and is also managed by the team. It minimizes the complexity in production, K100 and a single Pantone swatch make color correction simple and consistent across collaterals.
Tag: Social design, Service Design, Branding, Brand Strategy, Brand Purpose, Facilitation
Téknologi Produksi: The construct of the symbol is called "Halo of Hope," which is two half circles united. It symbolizes the commitment of the foundation towards cancer survivors, translated into a rainbow, a sign of promise; and the smile of the individuals receiving care services as they can live confidently again. The halo keeps the design in a balanced geometric space, raising the design's sense of trustworthiness and community.
Tantangan Desain: In terms of brand strategy and design, it is to get the consensus of the management team, some of which are cancer survivors, some of which are of medical background, and each had a different view on how the brand and the initiative should be presented and carried on in the future. However, through a successful workshop, the team was able to re-focus and collectively (re)created HOPE foundation's brand purpose, which will be the North Star to all decision making on all matters.
Panalungtikan: The project leverages qualitative methods such as IDIs with key stakeholders to get their first hand experience and expectations for the project. Design-thinking techniques are also introduced in the form of co-create workshop to attain consensus across top management team on brand strategy as well as action steps.

The team is continuously elevating the event, and exploring ways to invite the broader public to get involved. The objective is to identify pivotal points to help those who are not able to participate directly and ensure their contribution are recognized.
Inspirasi: Hair for Hope is a hair donation charity event initiated by "HOPE Foundation for Cancer Care" for cancer survivors. It is most influential in educating young adults in doing public good and needs an equally distinctive identity to convey its purpose.

The identity will become a symbol of call-to-action for cancer survivors to share their experiences and the younger generation to act, and make ripples of impact for society's benefit.
Durasi Proyék: The project started in March, 2022 and concluded in July 2022. The initiation/event is in preparation phase and will take place in July this year and our collaboration will continue to introduce other initiatives for the foundation.
Alur Operasi: This initiative is consisted of branding processes, with a mix of qualitative methods including IDIs, workshop facilitation, design-thinking and agile management to effectively bring consensus across top management.
Patén: N/A
Anggota Tim: HOPE Foundation for Cancer Care:
Elaine Su, CEO
Jeremiah Lin, Director of PR

ONEDOR Co. Ltd.:
Tenniel Liu, Founder and Director
Tina Wu, Co-Founder and Brand Strategist
Krédit Gambar: Image #1: Creator Tenniel Liu, Hair for Hope Logo ,2022.
Image #2: Creator Tenniel Liu, Hair for Hope Outdoor ,2022.
Image #3: Creator Tenniel Liu, Flag of Hope ,2022.
Image #4: Creator Tenniel Liu, I am Hope Pins ,2022.
Image #5: Creator Tenniel Liu, I am Hope Hoodies ,2022.