Guo Cui Wu Du Baijiu Cina ku Xiongbo Deng

Karya Guo Cui Wu Du Baijiu Cina ku Xiongbo Deng nyaéta pamenang anu dihormat pisan tina 2023 A' Design Award Platina anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PlatinaBungkusan· 2023

Guo Cui Wu Du Baijiu Cina

ku Xiongbo Deng

Klién: Shenzhen Yanzhi Brand Management Consulting Co.,Ltd.

Pamenang A' Design Award Platina dina Katégori Bungkusan

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Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Guo Cui Wu Du Baijiu Cina

Produk roh bodas ieu, ngaranna Guocui Wudu, asalna ti Propinsi Henan, Cina. Likur didamel tina lima bahan ubar tradisional Cina anu direndam sareng diseduh. Di pasar, produk kalapa kurang leuwih ngandung sababaraha ampas anu tinggaleun nalika prosés pembuatan bir. Sabalikna, titik jual pangbadagna produk ieu nyaéta ngaliwatan sababaraha prosés, kamurnian minuman keras ngadeukeutan kaayaan nol-najis, anu masihan konsumen rasa kaamanan anu langkung kuat. Ku alatan éta, désainer ditangtukeun "kabersihan" salaku keynote desain pakét pikeun manifest fitur pangbadagna.

Pangakuan

Ngeunaan A' Design Award Platina

Guo Cui Wu Du Baijiu Cina mangrupa juara A' Design Award Platina, pangakuan anu pohara bergengsi anu dipasihkeun ka desain anu enyaan luar biasa, éndah jeung megah. Para juara Platina téh karya anu ngabalukarkeun kagum, bukti watesna kréativitas intelektual, sarta nunjukkeun profesionalisme jeung kajenius taya tandingan para désainerna. Desain ieu diharepkeun jadi karya pangkawéntarna anu nangtukeun éstétika hiji jaman, nyumbang kana kasejahteraan masarakat, sarta ngadorong watesan seni, élmu, desain jeung téknologi. Guo Cui Wu Du Baijiu Cina nunjukkeun tingkat kaunggulan anu transénden sarta tanpa ragu ngajadikeun dunya tempat nu leuwih hadé ku cirina anu mangpaat tur berharga. Guo Cui Wu Du Baijiu Cina mangrupa karya juara A' Design Award Platina anu ngahudang kahayang, méré ilham, nyenangkeun, jeung ngahudangkeun kabungah anu gedé.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: This white spirit product, named Guocui Wudu, is from Henan Province, China. The liquor is made from five traditional Chinese medicinal materials that are soaked and brewed. On the market, competitive products more or less contain some dregs left during the brewing process. By contrast, the biggest selling point of this product is that through multiple processes, the purity of the liquor approximates to a zero-impurity state, which gives consumers a stronger sense of security.
Diménsi & Bungkusan: Width：130mm x Depth:120mm x Height：300mm
Tag: Chinese Baijiu, Oriental Aesthetics, Packing design, Illustration
Téknologi Produksi: To give the feeling of cleanliness, a blue transparent glass bottle is designed as the container; and the label printed with the product name is separately displayed by being hanged on the bottle cap.
Tantangan Desain: The most difficult point is that designer hope to keep the simplicity and transparency of the bottle as much as possible. Finally, designer creatively put the product name and other information on the bottle cap.
Panalungtikan: Designer find that Chinese Baijiu is criticized for its design, which is very rustic and backward. At the same time, traditional Chinese medicine also suffered the same treatment, so when designer
were asked to do packaging design for such a Baijiu with both factors, designer hoped to break people's inherent cognition of these two factors and let people enjoy a different Oriental beauty.
Inspirasi: Ancient oriental philosophy and aesthetics.And some Chinese martial arts novels have brought us inspiration.Designer will find that the final appearance confirms what designer said.
Durasi Proyék: The project started in June 2018 in ShenZhen and finished in August 2020 in ShenZhen.
Alur Operasi: First create a good concept, then draw the drawings, select the best scheme, and then design and make. After the design scheme is established, it is proofing. The proofing link has gone through three times, and finally runs in to produce high-quality products.
Krédit Gambar: Illustrator:Xiongbo Deng