Anlan Branding Idéntitas Merek ku Haiwen Yang

Karya Anlan Branding Idéntitas Merek ku Haiwen Yang nyaéta pamenang anu dihormat pisan tina 2023 A' Design Award Beusi anu bergengsi dina Katégori Kompetisi Grafis.

BeusiGrafis· 2023

Anlan Branding Idéntitas Merek

ku Haiwen Yang

Klién: Anlan

Pamenang A' Design Award Beusi dina Katégori Grafis

10,137

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #141858

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Anlan Branding Idéntitas Merek

Anlan Branding nyaéta idéntitas merek anu diciptakeun pikeun merek alat kageulisan. Idéntitas ieu dirarancang sangkan tetep bisa dikenali dina rupa-rupa aplikasi. Jenis hurupna gaduh sudut anu ngagembleng lemes, sedengkeun bentuk hurup sacara umum tetep basajan sareng beresih. Pola kembang anu diturunkeun tina hurup A ngagambarkeun konsép kageulisan, sarta guntingan anu presisi dina hurup A ngahijikeun téknologi jeung éstétika. Warna wungu digunakeun salaku warna utama merek. Idéntitas ieu diterapkeun kana sistem alat tulis sareng kamasan, sarta dipapaés ku pedoman anu ngajamin konsistensi pamakéanana.

Pangakuan

Ngeunaan A' Design Award Beusi

Anlan Branding Idéntitas Merek mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Anlan Branding Idéntitas Merek diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Anlan Branding Idéntitas Merek dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: The design reshapes ANLAN identity as a beauty brand, ensuring its recognizability in different scenarios. To convey the concept of a modern femininity of rigidity and softness, the typeface corners are carefully rounded but overall kept simple and clean. A flower pattern irratived from letter A blooms a new gesture to interpret the meaning of beauty. Purple color as branding main color is brave and bright. We hope new identities change the inherent perception of women beauty brand and lead to a more independent feeling.
Diménsi & Bungkusan: The coordinated images were applied to all physical stationery system and package system.
Tag: Brand Identity, Branding, Visual Identity, Logo, Typeface, Experience
Téknologi Produksi: In order to make the brand to convey the aesthetics while showing sufficient modern independence “feeling”, we deliberately downplayed the importance of symbolic flower pattern and decided to remove the colors in the logo. We balanced the tension between "rigidity/ttechnology" and "softness/feminine".
Tantangan Desain: In the process of designing, challenge is looking for the right portion between gentleness and strength. We want to convey the message that enjoying the use of these beauty devices to renew youself and show charmy confidence. We verified the degree of rounded corners of the logotype, the portion of red and blue in the sensitive purple main color, and the ratio of graphics and text, all of which must be in line with the feeling of combining rigidity and softness. Managing this sense is also a challenge, for which we have designed guidelines and various application formats so that customers can do it themselves.
Panalungtikan: In Japan, the beauty brands were always designed in a gentle, feminine language. Curved shapes, pink or champagne visual colors flooding the market. As an emerging beauty brand, ANLAN needs to break through the inherent market atmosphere and bring new feelings to modern consumers.
Inspirasi: In this new identity, we find the letter A can be a stable but also gentle symbol. The just right cut in letter A reveals brand value: technology and aesthetics are more perfectly matched, creating more possibilities and experiences for clients. It matches user's understanding and feeling of the new look of ANLAN.
Durasi Proyék: The project began in Shenzhen, China in April 2021 and was delivered to the client in January 2022.
Alur Operasi: The new identity shows the charm of modern beauty, and the inclusive design is easier to apply, helping brand to convey their attitude. It has proven to make the brand simple, clear and straightforward, and users can easily associate the visual identity with the products offered, identify it and use it.
Patén: Shenzhen Baselab Technology Ltd.
Anggota Tim: Designer: Haiwen YANG
Designer: Jiang Liang Li
Designer: Meng Yao Yu
Designer: Wei Wei Chen
Designer: Zi Xun Meng
Krédit Gambar: Shenzhen Baselab Technology Ltd.