Haocailou Desain Interior Réstoran ku Sig Studio

Karya Haocailou Desain Interior Réstoran ku Sig Studio nyaéta pamenang anu dihormat pisan tina 2023 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Interior.

PerakInterior· 2023

Haocailou Desain Interior Réstoran

ku Sig Studio

Pamenang A' Design Award Perak dina Katégori Interior

18,715

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #143404

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Haocailou Desain Interior Réstoran

Haocailou nyaéta desain interior réstoran anu nampilkeun budaya Shunde. Dina budaya Shunde, Haocai hartina kabagjaan, karaméan, jeung warna anu beunghar. Proyék ieu ngagunakeun loba lantera, warna tradisional, jeung bahan anu berlapis pikeun nyiptakeun suasana anu hirup. Manuk phoenix, lambang kabagjaan sarta landian lokal pikeun Shunde, jadi téma utamana. Tangga konéng, kalayan susuran anu ogé jadi balok panyangga, nuju ka hiji bar anu diluhuran ku parahu phoenix dua lapis anu ogé jadi tempat neundeun anggur. Rohangan-rohangan pribadi di lanté katilu ngingetkeun kana lantera lauk tradisional.

Pangakuan

Ngeunaan A' Design Award Perak

Haocailou Desain Interior Réstoran mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Haocailou Desain Interior Réstoran diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Haocailou Desain Interior Réstoran mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: How to highlight Shunde culture and attract young people is the difficulty.

In Shunde culture, Haocai means good luck, a sense of festival, rich and beautiful color or colorful fabrics. Therefore, the project applied a large number of lanterns, traditional colors and multi-layer materials to form the lively atmosphere and present Shunde culture.

Phoenix meaning auspicious and is also a nickname for Shunde, so we took phoenix as theme to echo Haocai to express happiness.
Diménsi & Bungkusan: The project area is 542sqm.
Tag: Restaurant, Bar, Shunde culture, Cantonese cuisine，Innovative design
Téknologi Produksi: Desktop research and on-site market research about Cantonese cuisine and Shunde cuisine.
On-site visit to learn about Shunde culture.
Tantangan Desain: How to make the project highlight the cultural characteristics of Shunde, distinguish it from the daily Cantonese culture and attract the attention of young people, is the difficulty of our design.

The handrails are used as beams to support the overall weight. The yellow-stained stairs are magnificent and concise, like a dragon hovering up.

The traditional Shunde cuisine is changed to dining at the bar. The top of bar is based on a double-layer phoenix boat, which has the function of a wine rack. Going up, the corners of the eaves of the building are built with acrylic imitated glazed bricks, and the glass inlaid in the ceiling is reflected layer by layer, giving it a surreal touch.

The third floor is for private rooms, and the intention is derived from Shunde fish lanterns. The scattered dot layout also solves the problem of insufficient number of private rooms.
Panalungtikan: Type of Research: Internet research, offline market research
Research Objectives: Cantonese and Shunde cuisine, Shunde culture as well.
Methodology：Design innovation, brainstorming, workshop
Data collection and research tools: Wechat, reports pool, DIAN PING
Paticipants: Ray Lee, Jiani Feng, Feng Yu
Insights:
After market research, we found that the public's image about Shunde cuisine is vague, and it is often confused with Cantonese cuisine. Cantonese dishes and restaurant designs are quite traditional, and there is no obvious difference between brands. Therefore, family customers or the elderly are the most important customer group. And more innovative, more refined Shunde cuisine can fill this gap.
The project is located in Fengshengli, Shanghai, which is a Shanghai-style cultural district and also a fashion destination for young hipsters from day to night.
The location of Fengshengli and the consumer group determine that this is a very innovative restaurant for fashionable people. Customers here would like view a tradional culture been presented in a modern way.
Inspirasi: A visit to local folk museum of Shunde and inheritors of intangible cultural heritage, which helped to explore how to make modern works with traditional handicrafts.

We adopted images of traditional culture and intangible cultural heritage in a modern way, e.g., the traditional daliang fish lanterns, Shunde phoenix Crown, phoenix boat, bridal Sedan chair, Guan Gong Lion, Gambiered Canton Gauze to highlight Shunde culture.

Innovations on construction technology, dining experience and floor plan as well.
Durasi Proyék: The project located in Fengshengli SH started in July 2021 and finished in December 2021.
Alur Operasi: Stairs：The handrails are used as beams to support the overall weight. The yellow-stained stairs are magnificent and concise, like a dragon hovering up.

Bar of second floor: The traditional Shunde cuisine is changed to dining at the bar. The top of bar is based on a double-layer phoenix boat, which has the function of a wine rack. Going up, the corners of the eaves of the building are built with acrylic imitated glazed bricks, and the glass inlaid in the ceiling is reflected layer by layer, giving it a surreal touch.

The third floor is for private rooms, and the intention is derived from Shunde fish lanterns. The scattered dot layout also solves the problem of insufficient number of private rooms.
Patén: Copyrights belong to SIG Studio,2021.
Anggota Tim: Creative director: Ray Lee
Interior design: Jiani Feng, Yiming Huang
Graphic/ illustration design: Shushu, Jieyu Deng
Rendering: Yinhui Gu
Project management：Jiani Feng
Krédit Gambar: Image #1-#5: Photographer Yinhui Gu, Haocailou, 2021