Karya Animated Koopmans Logo Identitas Korporat ku Ruud Winder - Rebrandt nyaéta pamenang anu dihormat pisan tina 2023 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Grafis.

PerakGrafis· 2023

Animated Koopmans Logo Identitas Korporat

ku Ruud Winder - Rebrandt

Klién: Rebrandt

Pamenang A' Design Award Perak dina Katégori Grafis

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Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #149078

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Animated Koopmans Logo Identitas Korporat

Koopmans naroskeun ka Rebrandt pikeun ngakomunikasikeun kaluasan jajaran produkna kalayan langkung jelas. Kecap "toko percetakan" henteu deui ngagambarkeun naon anu aranjeunna laksanakeun. Identitas anyar ieu sanés ngan ukur basa desain anu pikaresepeun sacara éstétika tapi ogé instrumen pamasaran strategis anu ngakomunikasikeun rupa-rupa produk anu tiasa ditawarkeun. Ruud Winder, kapala desain Rebrandt, hoyong sikep gawé dinamis organisasi ditingalkeun dina desain-desainna. Gerakan éta kontras sareng katenangan anu disangka tina perusahaan percetakan, justru kaluasan éta kedah ditekenkeun.

Pangakuan

Ngeunaan A' Design Award Perak

Animated Koopmans Logo Identitas Korporat mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Animated Koopmans Logo Identitas Korporat diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Animated Koopmans Logo Identitas Korporat mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Koopmans asked the rebranding agency to communicate the breadth of the range more clearly. The word 'print shop' no longer represents what they do. This new ID is therefore not only an aesthetically appealing design language, but also a strategic marketing instrument that communicates the wide range of products they can offer.

The animated logo (see video) is the basic logo of this company. Koopmans uses it everywhere; online, in videos and all kind of presentations.
Tag: Typographic, animated logo, logo system
Tantangan Desain: The hardest part was getting the typography into a solid balance. After hundreds of versions Rebrandt finaly succeeded.
Panalungtikan: Company exists more than 70 years, this history needs to be carried by this new design too. With the typography the design is timeless with a small hint to history.
Inspirasi: The designer wanted the dynamic working attitude of the organization to be reflected in the designs. The movement contrasts with the supposed stillness of a print company, precisely that breadth had to be emphasized.
Durasi Proyék: From concept to realisation approximately 3 months.
Alur Operasi: Logosystem is moving as an abacus, slidely moving from one to the other option. Animation is made by Peter Puntman and online by Kaz van Wel.
Patén: Ruud Winder - Rebrandt 2022
Anggota Tim: Ruud Winder — concept & design
Linda Kaandorp — dtp
Peter Puntman — animation
Kaz van Wel — website + html5 animation
Krédit Gambar: Ruud Winder - Rebrandt 2022