Summer Palace Tour Desain Merek ku YeZhang

Karya Summer Palace Tour Desain Merek ku YeZhang nyaéta pamenang anu dihormat pisan tina 2024 A' Design Award Emas anu bergengsi dina Katégori Kompetisi Grafis.

EmasGrafis· 2024

Summer Palace Tour Desain Merek

ku YeZhang

Klién: Beijing Jiaotong University

Pamenang A' Design Award Emas dina Katégori Grafis

244,004

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #158812

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Summer Palace Tour Desain Merek

Summer Palace Tour nyaéta desain merek anu diciptakeun pikeun tur ulang taun Istana Musim Panas (Summer Palace) di Beijing. Tilu gugusan arsitéktur utama diilustrasikeun dina gaya 2.5D, ngawengku leuwih ti 20 wangunan tradisional Cina, dina warna hideung, beureum, jeung héjo. Desain ieu diterapkeun kana bahan publisitas, alat-alat kantor, jeung cinderamata, dicitak dina kertas seni berlapis (coated art paper) jeung kertas kerajinan (craft paper) maké téhnik sablon jeung stémpel emas. Hiji kotak kertas kerajinan ngamuat dua poster, opat gantungan konci, seloténg, hiji amplop, jeung hiji buku catetan. Para wisatawan bisa mawa warisan taman ieu ku leungeun.

Pangakuan

Ngeunaan A' Design Award Emas

Summer Palace Tour Desain Merek mangrupa juara A' Design Award Emas, pangakuan anu pohara bergengsi anu dipasihkeun ka desain kelas kahiji, ngaranjing jeung unggul. Para juara Emas téh kréasi anu pohara inovatif, visionér jeung matak ngacung anu ngagambarkeun kajeniusan, hikmah jeung kaahlian para désainerna. Summer Palace Tour Desain Merek diharepkeun jadi panemuan anu pohara dipuji, pelopor tren, sarta monumental anu méré nilai anu can kungsi aya. Desain juara A' Design Award Emas ieu mangrupa proyék spéktakulér tur dihormat anu pohara mangpaatna sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Summer Palace Tour Desain Merek nyiptakeun rasa hayang anu kuat, ngahudang gairah, ngadorong kréativitas, jeung ngagumkeun urang.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: The design team used 2.5D style to draw the three major architectural clusters in the Summer Palace, covering more than 20 traditional Chinese buildings in total, using black, red, and green colors to create a colorful visual experience. We also introduced the concept of "Small Hand-carry", hoping that visitors can easily play around the Summer Palace, holding the history in the palm of their hands, taking the beauty of the scenery at their fingertips, and carrying good gifts in their hands.
Diménsi & Bungkusan: Souvenir box: 200mm*150mm*80mm
Ticket: 100mm*50mm
Poster: A1 (594mm*841mm),A2 (420mm*594mm)
Envelope: 220mm*110mm
Notebook: B5 176mm*250mm
Key fob: Acrylic, 50mm*20mm*5mm
Tag: Brand design, Anniversary, Cultural and creative products, Chinese traditional architecture, Chinese traditional garden
Téknologi Produksi: A journey in the Summer Palace brand design has varied cultural and creative products, including publicity materials, office supplies and souvenirs. we used special papers such as coated art paper and craft paper, and applied printing techniques such as screen printing and gild stamping. Craft paper souvenir box contains 2 posters, 4 key rings, 1 adhesive tape, 1 envelope and 1 notebook, which are especially favored by Chinese youngsters.
Tantangan Desain: Nowadays, integrating commercial products and traditional culture and symbols, and developing a consuming fashion such as new Chinese style or China-Chic style, which will be the key challenge of the design. So that, we focused on using popular art techniques to depict the special roofs and elevations of the buildings. Not only we can cater to normal consumers, but also show them the charm of Chinese ancient architecture and garden.
Panalungtikan: Type: Brand design research
Target: Appealing young visitors to experience the charm of China-Chic ancient architecture.
Method: Using literature reviews, brand planning and other, to determine design style and products to be made.
Results: The brand’s main vision is to create the most distinctive royal garden buildings with 2.5D and China-Chic style.
Effects: Showcasing the connotation of the variable culture of the Summer Palace. Providing new ideas for the transformation of traditional culture.
Inspirasi: To marking its 110th anniversary since opening to the public, the Summer Palace is launching the "Summer Palace Tour"cultural activity, aiming to offer visitors a memorable and emotional anniversary tour experience.From a private royal garden to a national park, the Summer Palace is now a World Heritage Site and is expected to receive 20 million visitors in 2024.We hope that this design will reveal the new cultural connotation of this historical garden and give it an international visual image.
Durasi Proyék: The project started in Beijing in July 2023 and completed in January 2024. The exhibition will be held in Summer Palace, Beijing, China, from June 2024 to September 2024.
Alur Operasi: The cultural and creative products are on seal, online in the official website and offline in the Summer Palace, also being presented as anniversary activity gifts. We hope visitors can get relaxed enjoying the Summer Palace, to have their favorite architecture on the hand, to have the beautiful scenery in the hand and to have exquisite gifts by the hand.
Patén: This work is all original images not copyrighted.
Anggota Tim: Design Director:Yezhang
Art Director:YangMao
Art Director:XingxingLi
Lead Designer:YiHe
Designer:JinyiZheng
Designer:XiaoyuZhou
Designer:YudiLei
Designer:YanLi
Krédit Gambar: This work is all original images not copyrighted.