MG Next Generation Aplikasi Pendamping Otomotif ku Star and Saic Oimt

Karya MG Next Generation Aplikasi Pendamping Otomotif ku Star and Saic Oimt nyaéta pamenang anu dihormat pisan tina 2024 A' Design Award Emas anu bergengsi dina Katégori Kompetisi Antarmuka.

EmasAntarmuka· 2024

MG Next Generation Aplikasi Pendamping Otomotif

ku Star and Saic Oimt

Klién: SAIC Overseas Intelligent Mobility Technology Co., Ltd.

Pamenang A' Design Award Emas dina Katégori Antarmuka

53,370

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #159578

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan MG Next Generation Aplikasi Pendamping Otomotif

MG Next Generation nyaéta aplikasi pendamping pikeun nu boga mobil, dijieun pikeun telepon sélulér jeung jam tangan pinter. Ieu aplikasi ngahijikeun sababaraha aplikasi régional jadi hiji produk global. Fitur-fiturna bisa disaluyukeun dumasar lokasi jeung modél kandaraan, sahingga unggal nu boga mobil narima sakumpulan pakakas anu dipersonalisasi. Modél mobil tilu diménsi dipintonkeun di jero garasi virtual, sarta widget héksagon nuturkeun idéntitas mérek. Mode tamu ngamungkinkeun jalma anu can boga mobil pikeun ngajajah fitur-fitur utama saméméh nyieun kaputusan.

Pangakuan

Ngeunaan A' Design Award Emas

MG Next Generation Aplikasi Pendamping Otomotif mangrupa juara A' Design Award Emas, pangakuan anu pohara bergengsi anu dipasihkeun ka desain kelas kahiji, ngaranjing jeung unggul. Para juara Emas téh kréasi anu pohara inovatif, visionér jeung matak ngacung anu ngagambarkeun kajeniusan, hikmah jeung kaahlian para désainerna. MG Next Generation Aplikasi Pendamping Otomotif diharepkeun jadi panemuan anu pohara dipuji, pelopor tren, sarta monumental anu méré nilai anu can kungsi aya. Desain juara A' Design Award Emas ieu mangrupa proyék spéktakulér tur dihormat anu pohara mangpaatna sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. MG Next Generation Aplikasi Pendamping Otomotif nyiptakeun rasa hayang anu kuat, ngahudang gairah, ngadorong kréativitas, jeung ngagumkeun urang.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: The MG app is a mobile and watch companion for car owners. Our main objective was to create a more holistic mobile experience by integrating existing apps from various markets into a unified global application. The new app aims to boost the adoption of companion devices, allowing users to customize features based on their location and specific vehicle model, delivering a personalized experience.
Tag: mobile, apple watch, 3D, car, automotive, companion app, design system, EV
Téknologi Produksi: We aimed to mimic real car experience digitally using a 3D model, giving users a real sense of their vehicle on their screens. We placed the car in a virtual garage inspired by futuristic and sci-fi concepts.
We adopted a clear black and white palette, with hints of metallic and vibrant orange for contrast. Elevating surfaces and visual effects added tangible materiality to the interface, intensified by fluid animations and interactions that emulate real-world functionality.
Hexagon widgets, echoing MG's logo, maintain coherence and reinforce the brand's identity.
Tantangan Desain: We've segmented users into two distinct groups: car owners and non-owners. Each group has unique informational needs and preferred functionalities.
For car owners, access is provided to a customizable My MG screen, offering swift vehicle control along with personalized features and essential data.
Non-owners utilize a guest mode to preview key features and gather information about MG cars. This mode enables potential buyers to explore the advantages of informed decision-making.
One of the significant challenges faced by the client was managing separate regional apps, leading to maintenance issues and limited scalability. In response, we executed a comprehensive revamp of the app's design approach to address this issue.
Panalungtikan: Our team thoroughly analyzed vehicle-related apps, identifying market trends, strengths, areas for improvement, and potential innovations. We employed card sorting exercises to grasp user navigation preferences, collaborating with the client team to prioritize features aligning with business goals. Utilizing insights from these exercises, we crafted an interactive prototype showcasing 8 core use cases. Testing this prototype with car owners worldwide uncovered usability issues and app pain points. Leveraging these insights, we refined and improved the app's design to meet user expectations, ensuring a seamless and satisfying experience.
Inspirasi: To address the scattered UX complexity present across multiple MG apps, our team developed a unified app using a modular approach. This design empowers users to customize features according to their location and specific vehicle model, delivering a personalized experience. The reimagined structure now incorporates all pre-existing functionalities, guaranteeing clarity, predictability, simplicity, scalability, and substantial value for both users and the business.
Durasi Proyék: up to 6 month, China
Alur Operasi: Incorporating real-life patterns and metaphors makes the design clear and intuitive. We based the placement of frequently used functions on user research and ergonomic principles, ensuring easy accessibility. Feedback from validation sessions led to refinements for more clear controls. Careful attention was given to the first-time experience to assist users in binding the car and exploring features. Furthermore, we introduced a guest mode, enabling potential buyers to explore the app's advantages for more informed decision-making. Finally, the watch app offers essential features precisely when users need them.
Anggota Tim: Viacheslav Shkolnyi, Anastasiia Gryshchenko, Kate Hutenieva, Nikolay Apostol, Maryna Ionova, Ivan Shvarov, Bao Yidan, Tang Shenghao, Wu Donghai, Lu Min, Xu Jie, Ruan Bo
Krédit Gambar: Star