Moonshot Bar Stan Paméran ku Takeshi Yoshida

Karya Moonshot Bar Stan Paméran ku Takeshi Yoshida nyaéta pamenang anu dihormat pisan tina 2024 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Paméran Dagang.

PerungguPaméran Dagang· 2024

Moonshot Bar Stan Paméran

ku Takeshi Yoshida

Klién: Takeshi Yoshida

Pamenang A' Design Award Perunggu dina Katégori Paméran Dagang

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Désain

Ngeunaan Moonshot Bar Stan Paméran

Ieu téh Paviliun Jepang di CES 2024, konvénsi téknologi panggedéna di dunya. Desain ieu diilham tina kesederhanaan jeung minimalisasi, konsép dasar Zen, anu geus aya di Jepang ti jaman baheula. Ieu nyiptakeun karusuhan anu teratur, hartina sababaraha atraksi chaotic anu disusun kalawan ati-ati. Aya 5 atraksi, nyaéta méja paméran, loket inpormasi, bar, rohang lounge jeung tempat ngariung, jeung rohang acara kalawan layar badag. Béda jeung stan biasa, pangunjung bisa ngarasakeun inuman jeung obrolan dina lounge jeung bar anu nyaman, anu kami jeneng Moonshot Bar.

Pangakuan

Ngeunaan A' Design Award Perunggu

Moonshot Bar Stan Paméran mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Moonshot Bar Stan Paméran diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Moonshot Bar Stan Paméran minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: The uniqueness of this space is creating organized chaos, which means chaotic multiple attractions carefully placed in one small space, though it’s an almost impossible mission. There are 5 attractions, which are exhibition tables, an information counter, a bar, a lounge and mingle space, and an event space with a large video display. Event space makes visitors to enter this space, then interaction and conversation starts at a bar and lounge. Also, lots of green is used in this space, showing the eco-friendly attitude, reducing waste from exhibition, and creating a cozy atmosphere.
Diménsi & Bungkusan: The booth area is 60 feet x 50 feet. In other words, 18,288 mm x 15,240 mm.
Tag: Zen, minimization, transparency, spaciousness, simplicity, exhibition design, convention, Japan, bar, green,
Téknologi Produksi: Transparency and spaciousness is the most important aspect to get visitors’ attention as the ceiling of the venue is very low. Therefore, the design focuses on keeping the exhibition table height low and not using many walls. Visitors can appreciate the unblocked view from one end to the other in this space. In addition, in a technology themed convention, most booths use cold white lighting since the color of cold white might remind people of technology, however, this space intentionally uses warm white lighting and green plants to attract people and create a cozy atmosphere of a bar.
Tantangan Desain: The biggest challenge is the height of the ceiling of the venue, which is very low and also the venue does not permit hanging from the ceiling, while hanging signs are one of the main tools to attract visitors. In this circumstance, transparency and spaciousness is the most important aspect to motivate visitors to come to this space. Therefore, the design focuses on not using many walls and keeping the exhibition table height low. People can appreciate the unblocked view from one end to the other in this space. In addition, all the exhibitor’s demo tables face the aisle and have pillars wrapped in a creative way.
Panalungtikan: In terms of design, creating more conversation and interaction in an exhibition booth is one of the biggest and important challenges because the communication between exhibitors and attendees could create new business. Literature review and field work by joining other major conventions all over the world has been done. The results dramatically have improved the design, production and realization such as using white warm color lighting, music, aroma oil and green, transparency and spaciousness.
Inspirasi: This design is for the Japan Pavilion at the CES 2024, one of the largest technology conventions in the glove. The design should make visitors feel the uniqueness of Japan. It is inspired from simplicity and minimization, the fundamental concept of Zen, which Japan has always been with since ancient times.
Durasi Proyék: The project started in August 2023 in San Francisco and Tokyo, and finished in January 2024 in Las Vegas, and was exhibited in the largest technology themed convention in the globe, CES 2024 in January 2024.
Alur Operasi: Unlike the normal exhibition booth in a convention, visitors enjoy drinks and conversation in a cozy mingling lounge and bar, which we named Moonshot Bar. The name is decided in the hope that moonshot, in other words, giant leap will come out from this space. One of the best ways to achieve the goal, appealing products and services to the world, is to create a space that would generate more conversation and interaction between exhibitors and attendees. The more conversation and communication would eventually lead to the realization of the goal, creating a giant leap.
Krédit Gambar: Takeshi Yoshida, 2024.