Karya Nexus Pangalaman Mérek Spasial ku Responsive Spaces nyaéta pamenang anu dihormat pisan tina 2025 A' Design Award Beusi anu bergengsi dina Katégori Kompetisi Antarmuka.
BeusiAntarmuka· 2025
Nexus Pangalaman Mérek Spasial
Klién: DC Tower
Pamenang A' Design Award Beusi dina Katégori Antarmuka
Pamenang Panghargaan anu Diverifikasi
Verifikasi Status Panghargaan pikeun #162496Désain
Ngeunaan Nexus Pangalaman Mérek Spasial
Di posisi tengah jero gedung pangluhurna di Austria, DC Tower Wina, Responsive Spaces nyiptakeun hiji rohang merek pikeun ngalaman ajén-ajén munara éta: The Nexus nampilkeun tempat pikeun istirahat, nyambung jeung nyambung deui. Instalasi média ieu ngagunakeun inpormasi digital, sora, jeung cahaya pikeun mawa sémah dina lalampahan anu pinuh ku visual jeung nyambungkeun aranjeunna sacara émosional kana jiwa wangunan éta. Antarmuka rampa tambahan ngamungkinkeun sémah pikeun ngajelajah sagalana sorangan. Bari kontén digital dipidangkeun, pola cahaya anu disandi warna jeung disinkronkeun waktu ngabahekeun rohangan éta.
Pangakuan
Ngeunaan A' Design Award Beusi
Nexus Pangalaman Mérek Spasial mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Nexus Pangalaman Mérek Spasial diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Nexus Pangalaman Mérek Spasial dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.
Di Balik Désain
Kit Pers
Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.
- Sipat Unik
- The Nexus is a central location inside the highest building in Austria, the DC Tower in Vienna, that is designed to bring its brand to life. This media installation takes visitors on a visually charged journey through the towers values and beliefs. Light emotionalizes those values with unique intensity while an interactive tablet allows individual exploration.
At the heart of the DC Tower, the Nexus is intended to inspire every time. The selected themes flood the room in colour-coded patterns to support the digital information on the display. - Diménsi & Bungkusan
- The room as the size of approximately 3 meters in width and 12 meters in length
- Tag
- Brand Experience, Light Installation, Interactive Installation, Immersive Brand Space
- Téknologi Produksi
- A 75'' display, 48x RGB LED luminaires, foil wrapping and 8x light boxes specially developed for the room to visually redesign the (previously visible and unattractive) rear of the hotel lifts.
An iPad allows the interaction by visitors. - Tantangan Desain
- The biggest challenge of this project was the fact, that the space and its situation were given and not allowing regular ways of creating a brand space.
Therefore we created this design, utilizing the backside walls of the existing elevators by adding designed lightboxes, that feature in total 48 meters of controllable Led lights inside of them. This way, we were able to flood the room emotionally. It enabled us to create an immersive space, although we just used one digital display to communicate all relevant information. - Panalungtikan
- No particular research was needed for this projects. Its main purpose is brand staging and the goal to create an additional highlight experience for tenants and visitors alike.
- Inspirasi
- The DC Tower is unique building in Austria featuring an iconic facade that pays homage to the Danube that flows right next to it. The tower management has a strong believe in its values and wanted to communicate these to all visitors and tenants.
An empty space on ground level should become the new emotional center of the tower and allow all visitors to experience the unique mindset of the tower and its values. - Durasi Proyék
- The project started in Oktober 2023 and finished in April 2024 in the DC Tower in Vienna, Austria.
- Alur Operasi
- The room communicated with visitors on its own by using the light installation to delivery different brand values. Nevertheless, an iPad on the entry point of the room allows visitors to actively choose between the core topics and trigger them on demand. This feature is particularly important for guides, that start their many tours through the whole tower in this room, from now on.
- Patén
- none
- Anggota Tim
- Creative Lead: Markus Pargfrieder
Design Lead: Julian Reil
Motion Design: Christian Renner
Print Design: Nathalie Kronberger
Development/Programming: Julian Reil - Krédit Gambar
- Image #No 1: Photographer: Florian Voggeneder
Image #No 2: Photographer: Florian Voggeneder
Image #No 3: Photographer: Florian Voggeneder
Image #No 4: Photographer: Florian Voggeneder
Image #No 5: Photographer: Florian Voggeneder
Video (Link): Video & Audio: das narrativ
Disponsoran
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