Infinite Borders Idéntitas Mérek ku Netease Games Art Design Center

Karya Infinite Borders Idéntitas Mérek ku Netease Games Art Design Center nyaéta pamenang anu dihormat pisan tina 2025 A' Design Award Emas anu bergengsi dina Katégori Kompetisi Grafis.

EmasGrafis· 2025

Infinite Borders Idéntitas Mérek

ku Netease Games Art Design Center

Klién: NetEase Games

Pamenang A' Design Award Emas dina Katégori Grafis

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Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #162820

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Infinite Borders Idéntitas Mérek

Infinite Borders nyaéta idéntitas mérek pikeun kaulinan stratégi anu disetél dina jaman Tilu Karajaan. Grafis mérek ieu diturunkeun tina aksara piktografik tina ngaranna sarta tina kesan kotak grid dina cara maén kaulinan stratégi. Hideung, beureum, jeung bodas, warna-warna anu populér dina jaman Dinasti Han, dipaké salaku warna primér. Sapuan kuas kaligrafi datar jadi unsur pangrojong. Tipografi modérn nyampurnakeun sistem visual anu sistematis jeung datar. Desain ieu diterapkeun kana poster digital, layar antarbeungeut pamaké, jeung barang citak, sarta bisa dilegakeun ka rupa-rupa kanal bari tetep ngajaga konsisténsi visual.

Pangakuan

Ngeunaan A' Design Award Emas

Infinite Borders Idéntitas Mérek mangrupa juara A' Design Award Emas, pangakuan anu pohara bergengsi anu dipasihkeun ka desain kelas kahiji, ngaranjing jeung unggul. Para juara Emas téh kréasi anu pohara inovatif, visionér jeung matak ngacung anu ngagambarkeun kajeniusan, hikmah jeung kaahlian para désainerna. Infinite Borders Idéntitas Mérek diharepkeun jadi panemuan anu pohara dipuji, pelopor tren, sarta monumental anu méré nilai anu can kungsi aya. Desain juara A' Design Award Emas ieu mangrupa proyék spéktakulér tur dihormat anu pohara mangpaatna sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Infinite Borders Idéntitas Mérek nyiptakeun rasa hayang anu kuat, ngahudang gairah, ngadorong kréativitas, jeung ngagumkeun urang.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Positioned "The Authentic and Passionate Three Kingdoms," the brand traces the pictographic characters of its name and combines them with the "grid square" impression from strategy games to derive its brand graphics. It extracts the popular colors of black, red, and white from the Han Dynasty as its primary colors. Flat calligraphic brushstrokes are used as auxiliary elements. By incorporating modern typography, the brand provides new cultural experiences for the Three Kingdoms era.
Diménsi & Bungkusan: -
Tag: the Three Kingdoms,traditional innovation,oriental aesthetics, brand design
Téknologi Produksi: This design will be applied to digital posters, UI interfaces, and physical prints. By using a systematic, modern, and flat design, it ensures ease of extension for designers across various channels while maintaining overall brand visual consistency.
Tantangan Desain: To recreate an authentic impression of the Three Kingdoms, the design must have historical and cultural significance while embodying modern aesthetics and trends. Additionally, it needs to consider digital and print applications and ensure ease of extension for a global audience.
Panalungtikan: By visiting museums of the Han Dynasty and the Three Kingdoms era, we studied artifacts' color schemes, textures, and other characteristics. We researched the age demographics and preferences of players, combining this with the game's own mechanics. Integrating these studies and research, we extracted pictographic characters and popular colors of the Han Dynasty, merging them with modern aesthetics to infuse new vitality into the traditional Three Kingdoms culture.
Inspirasi: The Three Kingdoms period dates back 1,500 years. We have deeply studied the characters and colors from Han Dynasty culture, combining the "land grid" gameplay and the pictographic character of the "Shuai" logo to derive the square as the brand graphic. Using a design that appeals to younger and international aesthetics, we inject new cultural vitality into the Three Kingdoms and convey its charm to a broader global audience.
Durasi Proyék: The project started its design phase in March 2023 and was completed in July 2023. It was officially launched in November 2023.
Alur Operasi: -
Anggota Tim: Brand Director:TzuYin Weng
Designer: ChuJun Zhang , Yan Cheng,XiaoYang Tan,Jerry Tse,JieYu Hong
Krédit Gambar: Image #1: Director TzuYin Weng/Designer ChuJun Zhang,Key Visual for Netease 520 event, 2023.
Image #2: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng,Key Visual,2023.
Image #3: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng，Appstore Graphics,2023.
Image #4: Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng/Designer XiaoYang Tan/Designer Jerry Tse/Designer JieYu Hong,Esports Brand visual,2023.
Image #5:Director TzuYin Weng/Designer ChuJun Zhang/ Designer Yan Cheng/Designer XiaoYang Tan,merchandise,2023.
Video Credits:Director TzuYin Weng/Designer ChuJun Zhang,Ending cut,2023