Honki Factory Identitas Visual ku Daichi Takizawa

Karya Honki Factory Identitas Visual ku Daichi Takizawa nyaéta pamenang anu dihormat pisan tina 2025 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Grafis.

PerakGrafis· 2025

Honki Factory Identitas Visual

ku Daichi Takizawa

Klién: Honki Factory Co.,Ltd

Pamenang A' Design Award Perak dina Katégori Grafis

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Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #170847

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Honki Factory Identitas Visual

Konsépna nyaéta Muka Jalan, Cara Honki. Éta nétélakeun Honki salaku Kaseriusan, nyaéta ngabogaan tujuan anu jelas sarta nyokot léngkah konkret pikeun ngahontal éta. Jalma-jalma anu ngawasa pendekatan terstruktur dina ngembangkeun bisnis bisa ngagunakeun éta pikeun nyiptakeun jalur anyar. Kahayang pikeun ngawangun réa individu Honki digambarkeun dina pigura bentuk H, ngalambangkeun struktur, jeung logotipe anu diideuan ku pabrik, ngagambarkeun produksi. Desain variabel tina simbol jeung font ngagambarkeun kamampuh adaptasi dina sakabéh industri jeung widang.

Pangakuan

Ngeunaan A' Design Award Perak

Honki Factory Identitas Visual mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Honki Factory Identitas Visual diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Honki Factory Identitas Visual mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: The logo reflects the concept of a "Establishing entrepreneurship training centers" where various people, both corporate and individual, can learn about entrepreneurship and increase the number of people willing to take on challenges. The logo was inspired by the "frame" representing the shape of new businesses and the "factory" symbolizing production. The adaptable "H" shaped symbol mark and the variable design of the logotype express that the company can support any type of business.
Diménsi & Bungkusan: The visual design was created using Adobe Illustrator, and the corporate font was made with the font creation software Glyphs.
Tag: VI, Visual Identity, Logo, Symbol, Corporate font, Poster, Website, Stationery, Variable
Téknologi Produksi: "Honki" means "Seriousness," and its passion and spirit of challenge are represented by the bold color red. Both the symbol mark and logotype have a variable design, showing that Honki Factory's services can adapt to any business size or industry. The symbol mark features an open door shape within the frame, symbolizing new opportunities for all companies.
Tantangan Desain: The biggest challenge was how to implement the newly created visual identity. The company's members are not designers, and the application they use most is PowerPoint. To make the VI easy to use, we created PowerPoint templates where users only need to replace text. We also predefined the corporate fonts and colors. Background images for video conferencing and business cards were designed to allow simple text updates, ensuring that anyone can effectively represent Honki Factory Co.,Ltd's corporate identity, regardless of their role.
Panalungtikan: I focused on enhancing the quality of the details. The logo was carefully examined for aspect ratio, the thickness of vertical and horizontal strokes, and optical balance. For the corporate font, in addition to optical adjustments, each character's width and side spacing were precisely calculated. Over 500 test patterns were evaluated during this process. As a result, I won the Silver Award at the Graphis Design Awards 2025 (USA) and were featured in the Japan Typography Yearbook 2025, enhancing Honki Factory Co.,Ltd's brand value.
Inspirasi: Honki Factory needed to update its visual identity to achieve its vision of "Establishing entrepreneurship training centers." The specific goals were to gain credibility from large corporations and to enhance the company's branding for recruitment. Therefore, a visual identity that represents the company's vision was essential.
Durasi Proyék: This project started in June 2022 and was completed in March 2024.
Alur Operasi: After changing the visual identity, despite having only about 10 employees, the company secured service agreements with over 30 major Japanese corporations within a year. This proves that the visual identity is effective and gives large companies a sense of trust and credibility.
Krédit Gambar: Image #1, Art director Daichi Takizawa, Corporate Logo , 2024
Image #2, Art director Daichi Takizawa, Corporate Font, 2024
Image #3, Art director Daichi Takizawa, Website, 2024
Image #4, Art director Daichi Takizawa, Name card, 2024
Image #5, Art director Daichi Takizawa, Poster, 2024