Seaside Home For Music Fans Kampanye Pamasaran Eksperiensial ku Taobao Design

Karya Seaside Home For Music Fans Kampanye Pamasaran Eksperiensial ku Taobao Design nyaéta pamenang anu dihormat pisan tina 2025 A' Design Award Emas anu bergengsi dina Katégori Kompetisi Pariwara.

EmasPariwara· 2025

Seaside Home For Music Fans Kampanye Pamasaran Eksperiensial

ku Taobao Design

Klién: Taobao Design

Pamenang A' Design Award Emas dina Katégori Pariwara

159,291

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #171886

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Seaside Home For Music Fans Kampanye Pamasaran Eksperiensial

Seaside Home For Music Fans nyaéta proyék pamasaran dumasar skenario anu diciptakeun pikeun festival musik jeung seni anu diayakeun di Aranya. Kubus ikonik tina merek éta dirobah jadi lampu sorot, dibarengan ku warna gradién basisir jeung wangun gelombang audio. Wewengkon paméran offline nawiskeun tampilan multisensori jeung kaulinan anu patali jeung musik ngaliwatan instalasi interaktif. Siaran langsung interaktif ngamungkinkeun panongton jarak jauh pikeun ngajajah wewengkon éta jeung nongton pintonan. Tempat acara diwangun maké rangka baja anu hampang, bahan-bahan anu bisa dianyarkeun, sarta cét jeung lawon anu émisina rendah. Leuwih ti 70.000 fans hadir.

Pangakuan

Ngeunaan A' Design Award Emas

Seaside Home For Music Fans Kampanye Pamasaran Eksperiensial mangrupa juara A' Design Award Emas, pangakuan anu pohara bergengsi anu dipasihkeun ka desain kelas kahiji, ngaranjing jeung unggul. Para juara Emas téh kréasi anu pohara inovatif, visionér jeung matak ngacung anu ngagambarkeun kajeniusan, hikmah jeung kaahlian para désainerna. Seaside Home For Music Fans Kampanye Pamasaran Eksperiensial diharepkeun jadi panemuan anu pohara dipuji, pelopor tren, sarta monumental anu méré nilai anu can kungsi aya. Desain juara A' Design Award Emas ieu mangrupa proyék spéktakulér tur dihormat anu pohara mangpaatna sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Seaside Home For Music Fans Kampanye Pamasaran Eksperiensial nyiptakeun rasa hayang anu kuat, ngahudang gairah, ngadorong kréativitas, jeung ngagumkeun urang.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: This project,a collaboration between Tmall Heybox and 2024 Aranya Xiami Music and Arts Festival, employed a scenario based marketing plan to marry the brand with the festival culture. Tmall Heybox transformed its iconic cube into a searchlight to resemble a dazzling stage and a gradient coastline, building an emotional bond between the brand and young audiences. The project created an online and offline marketing matrix, improving brand exposure, audience engagement, and cultural resonance.
Diménsi & Bungkusan: This project attracted more than 70,000 fans.
Tag: Aranya Xiami Music and Arts Festival, key visual design for Tmall Heybox, visual expression of Home for Music Fans, theme exhibition areas with multisensory immersive experience, interactive live stream
Téknologi Produksi: The Home for Music Fans employed sustainable, renewable materials with low environmental impact, aiming to create a comfortable venue full of seaside charm for fans to enjoy music. The lightweight steel frame, combined with premium materials and exquisite craftsmanship, ensured safety and durability. Additionally, nontoxic wall paints and curtain fabrics that contain low volatile organic compounds were utilized, contributing to a fresh and safe environment.
Tantangan Desain: The challenge was achieving a unity of the brand and the festival. This project subtly married the brand characteristics with the festival culture. The posters echoed the key visual of the festival through visual elements like colors and shapes. The offline stage and the Home for Music Fans were differentiated, with the former for quick experience while the latter for slow consumption. Its combination with the live stream studio provided a seamless experience across online and offline settings.
Panalungtikan: 2024 Aranya Xiami Music and Arts Festival attracted numerous young audiences valuing fashion and quality, aligning closely with the target consumer of Tmall Heybox. The project, taking the festival as the medium, integrated the brand into a cultural landmark, with the Home for Music Fans introducing five major brands for traffic sharing, resulting in great promotional effects both online and offline. It built a marketing loop of product experience, emotional resonance and social sharing.
Inspirasi: The iconic cube of Tmall Heybox was transformed into a searchlight. Vivid colors against a black background mimicked a seaside sunset. Geometric blocks and audio waveform brought to mind rhythmic music, and reflections helped create a seaside scenario. The Home for Music Fans, inspired by the Aranya Church, featured a top angle symbolizing upward growth. It extended along the coastline, with exhibition areas corresponding to life moments, echoing the slogan of life is about living a few moments.
Durasi Proyék: The project was implemented in Aranya from August 30, 2024, to September 1, 2024.
Alur Operasi: Offline theme exhibition areas with multisensory immersive experience enabled audiences to experience the products of certain brands and participate in music related games through interactive installations.
Thanks to full process interactive live stream, audiences could virtually tour exhibition areas, watch new product launches, and appreciate performances. This broke the physical limitations of traditional offline activities, ensuring real time online interaction between brands and audiences.
Anggota Tim: Gu Xiaoyuan
Yu Han
Sun Qi
Zhu bin