Roofarm Rebranding Fungsi Utama: Identitas Merek ku Naoki Eguchi and Taiki Yamada

Karya Roofarm Rebranding Fungsi Utama: Identitas Merek ku Naoki Eguchi and Taiki Yamada nyaéta pamenang anu dihormat pisan tina 2026 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Grafis.

PerungguGrafis· 2026

Roofarm Rebranding Fungsi Utama: Identitas Merek

ku Naoki Eguchi and Taiki Yamada

Klién: RooFarm Inc.

Pamenang A' Design Award Perunggu dina Katégori Grafis

8,431

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #181329

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Roofarm Rebranding Fungsi Utama: Identitas Merek

Téks Buku: Proyék ieu mangrupa prakarsa nyieun deui merek nu ngiringan ékspansi bisnis Roofarm. Perusahaan ieu geus mekar ti tatanén dina hateup gedong di kota, sarta ayeuna keur ngalegaan kana tatanén padésan skala gedé sasarengan jeung operasi kotana. Dina tahap ieu, visi korporat diteangan deui jadi Nyieun Deui Tatanén pikeun Ngajaga Pasokan Pangan Dunya. Visi ieu ditarjamahkeun kana identitas nu diilhaman ku sirkuit nu nembongkeun tatanén salaku infrastruktur. Identitas ieu nampilkeun dua wangun nu silih hubungkeun nu ngalambangkeun hubungan antara sistem kota jeung padésan.

Pangakuan

Ngeunaan A' Design Award Perunggu

Roofarm Rebranding Fungsi Utama: Identitas Merek mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Roofarm Rebranding Fungsi Utama: Identitas Merek diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Roofarm Rebranding Fungsi Utama: Identitas Merek minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: This project is a rebranding initiative accompanying RooFarm's business expansion. Against the projected 2050 food crisis and global supply chain challenges, the company has grown from urban rooftop agriculture and now expands into large-scale rural farming alongside its existing urban operations. At this turning point, the corporate vision was redefined as "Reinventing Agriculture to Sustain the World's Food Supply," repositioning agriculture as infrastructure supporting society. The visual identity system translated this shift into a cohesive brand foundation for continued growth.
Diménsi & Bungkusan: The logo was designed with reproducibility in both physical and digital formats as a fundamental premise. It maintains its symbolic integrity even in monochrome and features a structure that allows enlargement, reduction, and three-dimensional application. It functions as a scalable brand foundation that grows alongside business expansion.
Tag: Brand Identity, Logo Design, Visual Communication, Agricultural Innovation, Startup, Infrastructure, Graphic Design
Téknologi Produksi: Adobe Illustrator, Adobe Photoshop, Blender, KeyShot, Autodesk Fusion 360
Tantangan Desain: The greatest challenge of this project was to integrate the traditionally separate concepts of urban and rural and technology and agriculture into a single, clear brand identity. It needed to be simple yet possess strong symbolism, withstand discussion on a societal scale, and be forward thinking while retaining the approachability expected of a food brand. To achieve this balance, we pursued a structure that encapsulates maximum meaning with minimal elements.
Panalungtikan: This project redefined the vision for agriculture pursued by RooFarm by organizing the business structures, social roles, and future scalability of both urban and rural agriculture. From a perspective that views agriculture not as production but as a foundation, we investigated and analyzed its relationships with technology, logistics, and social structures, exploring ways to visually integrate these elements.
Inspirasi: RooFarm's new visual identity reexamines the fragmented structure in which cities consume and rural areas supply, envisioning a new model that reconnects urban and rural agriculture. It translates the concepts of reinventing, supporting, and becoming the foundation into a logo inspired by electronic circuits and circuit boards. Structured through two distinct yet interconnected forms, the mark presents agriculture not merely as production but as infrastructure, symbolizing both independence and interdependence between urban and rural systems.
Durasi Proyék: The project commenced in Tokyo, Japan in October 2025 and is scheduled to launch in April 2026.
Alur Operasi: The logo design is adaptable for diverse touchpoints including cardboard, planters, packaging and digital media. It creates a consistent brand experience from production sites to consumers. The logo silhouette balances technological sophistication with approachability as a food product.
Anggota Tim: Naoki Eguchi - AD / D
Taiki Yamada - AD / D
Krédit Gambar: Naoki Eguchi / Taiki Yamada