Karya Kalitva Katalog Produk ku Lana Raizen nyaéta pamenang anu dihormat pisan tina 2019 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Grafis.

PerungguGrafis· 2019

Kalitva Katalog Produk

ku Lana Raizen

Klién: Kalitva

Pamenang A' Design Award Perunggu dina Katégori Grafis

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Verifikasi Status Panghargaan pikeun #73261

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Kalitva Katalog Produk

Katalog kasebat didamel kanggo produsén masakan masak Rusia. Hasil tina rinci familiarization sareng analisis perbandingan sadaya koleksi, rempah anu paling cocog, herbal sareng sayuran dipilih, anu dilengkepan desain katalog sareng anu disebatkeun kauntungan tina unggal kumpulan. Panutup utama katalog ieu dilakukeun sareng potongan dina bentuk panci, anu numutan poto warna koléksi. Kétang pan na panci dina panutup kadua diparnai ku lacquer lemes-sentuhan, niru sinyalna panangan saleresna.

Pangakuan

Ngeunaan A' Design Award Perunggu

Kalitva Katalog Produk mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Kalitva Katalog Produk diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Kalitva Katalog Produk minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: The catalog of cooking utensils for Russian manufacturer. It shows the advantages of each collection, each item from a different angle. The overall picture is complemented by photos of food, spices, herbs. The main cover of the catalog is made with a cutting in the form of a frying pan, through which the color photo of the new collection shows through. The handles of the frying pans and pots on the second cover are varnished by soft-touch laque, imitating the actual coverage of these handles. Photo and video can not convey this effect and sensations.
The catalog was presented by the company at an international exhibition HouseHold 2018.
Diménsi & Bungkusan: Width 210 mm x Depth 9 mm x Height 250 mm
Tag: catalog, book, product, kalitva, design, creative, page, layout, booklet, brochure, utensils
Téknologi Produksi: Main cover: matt paper, 300g/m2, a cutting in the form of a frying pan.
Second cover: glossy paper, 250g/m2, matt soft-touch laque on handles.
Pages: matt paper, 170g/m2.
Tantangan Desain: The main difficulties arose with the selection of the most appropriate photos. But since there were no angles necessary for this design, it was decided to make a professional photo session for each collection. At this stage there was a difficulty in transmitting authentic colors and textures.
But thanks to the game of lighting and professional processing, I achieved a realistic view of each subject.
Panalungtikan: As a result of detailed familiarization and comparative analysis of all collections of utensils by this manufacturer, the most suitable spices, herbs and vegetables were selected, which complemented the design of the catalog and highlighted the advantages of each collection.
I used the design with two main colors - white and deep red. The most collections are dark or black, they go well with that colors.
Inspirasi: The beauty of the collections inspired me to such a presentation catalog. I wanted to show the advantage and uniqueness of each collection, its difference from others.
Durasi Proyék: The project started in July 2018 and finished in August 2018. Russia, Moscow and Novosibirsk
Alur Operasi: The catalog opens with information about the company and a description of the technologies that were used in the manufacture of utensils. Then there is the decoding of the main icons and symbols. The following is a section of premium collections with photographs, a detailed description and composition of each one. Then it shows popular collections with the same presentation structure.
There is a section with classic aluminum cookware, which the company has been producing since 1954 at the end of the catalog. Recommendations for the care of each type of collection are described on the last pages and a sheet for notes finish the catalog.
Anggota Tim: Lana Raizen
Krédit Gambar: Photographer: Sergey Fedotov, Kalitva