Karya Yau Sik San Desain Branding ku 1983Asia nyaéta pamenang anu dihormat pisan tina 2020 A' Design Award Beusi anu bergengsi dina Katégori Kompetisi Grafis.

BeusiGrafis· 2020

Yau Sik San Desain Branding

ku 1983Asia

Klién: 1983Asia

Pamenang A' Design Award Beusi dina Katégori Grafis

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Warna

Désain

Ngeunaan Yau Sik San Desain Branding

Yau Sik San nyaéta desain branding anu diciptakeun pikeun merek kadaharan asal Guangdong. Identitas ieu diwangun dumasar kana Dewa Masak, tokoh tina kapercayaan Tionghoa kuno anu dipatalikeun jeung pakéan, dahareun, kabagjaan, sarta umur panjang. Kaligrafi Tionghoa dipaké pikeun ngaran merek pikeun némbongkeun ciri khas régional Guangdong. Kombinasi warna tradisional ngadukung citra visualna. Kemasanana digarap ku cara nyitak dina kertas husus, dilengkepan ku téknik UV, bordir, cetak réaktif, sarta stamping panas. Tujuanana nya éta pikeun némbongkeun kualitas kadaharan ngaliwatan carita budaya.

Pangakuan

Ngeunaan A' Design Award Beusi

Yau Sik San Desain Branding mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Yau Sik San Desain Branding diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Yau Sik San Desain Branding dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: This branding design project based on a great ambition which is to bring essence of Guangdong cuisines to each diner. 1983ASIA developed God of Cookery from ancient Chinese spirit, which is packed with clothing food, luck and longevity. Also, 1983ASIA designed Yau sik san by using Chinese calligraphy to express the regional feature. The most unique point in the project is the characters were based on Guangdong regional culture.
Diménsi & Bungkusan: Specialty paper printing, UV, embroidery, reactive printing and hot stamping
Tag: Package design, food, traditional culture, Asian design
Téknologi Produksi: 1983ASIA abstracted the image of God of Cookery from story and combined with Chinese calligraphy. The combination of the Chinese food culture with visual image to impress people, and changed the good flavor slogan into a meaningful story. 1983ASIA designed this project through softwares such as AI and PS, and print by using specialty paper to express the idea.
Tantangan Desain: God of cookery is a virtual role but known by most of people, therefore the challenge was design a visual image of God of cookery and make people understand the image.
Panalungtikan: Chinese traditional culture
Inspirasi: Chinese ancient spirit God of Cookery are the inspiration source for our design this time. Also, the brand invite Mr. Tsai Lan, as known as God of Cookery in this generation, to serve as food supervisor. This can be said to complement each other and highlight the charm of food culture.
Durasi Proyék: When most people think about the food brand, they will try to impress people from the taste perspective or material quality. However, Tsai Lan serve as Yau sik san food supervisor, which help us find a new perspective to transform the ideas to people. We connected God of cookery and Professional cook of Guangdong Food to complement each other, which make people feel trust in this brand.
Alur Operasi: This project has religious insight to impress people, which is a new perspective to express the quality of product. Many people believe Polytheism in Asia, therefore the image of God of cookery with traditional color combination bring the information to people.
Patén: 1983ASIA
Anggota Tim: Susu
Yao
Fang Yu Qing
Jemay Ho
Zhou Xiao Jie
He Jing
Li Hong Yu
Krédit Gambar: 1983ASIA