Peace and Presence Well-Being Branding ku Lisa Winstanley

Karya Peace and Presence Well-Being Branding ku Lisa Winstanley nyaéta pamenang anu dihormat pisan tina 2020 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Grafis.

PerakGrafis· 2020

Peace and Presence Well-Being Branding

ku Lisa Winstanley

Klién: Peace & Presence Well-being UK

Pamenang A' Design Award Perak dina Katégori Grafis

55,938

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #87317

Jelajah Deui Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Peace and Presence Well-Being Branding

Damai sareng Ayana Kasejahteraan Nyaéta perusahaan terapi holistik anu berbasis di Inggris anu nyayogikeun jasa sapertos refleksologi, urut holistik sareng reiki pikeun nyegerkeun awak, pikiran sareng sumanget. Basa visual tina merek P&PW diadegkeun ku kahayang ieu pikeun ngajantenkeun kaayaan anu damai, tenang sareng santai anu diideuan ku kenangan budak leutik nostalgia alam, khususna ngagambar tina flora sareng fauna anu aya di tebing walungan sareng bentang leuweung. Palet warna nyandak inspirasi tina fitur Cai Georgia dina kaayaan asli sareng teroksidasi deui ngungkit nostalgia jaman baheula.

Pangakuan

Ngeunaan A' Design Award Perak

Peace and Presence Well-Being Branding mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Peace and Presence Well-Being Branding diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Peace and Presence Well-Being Branding mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Peace and Presence Wellbeing Is a UK based holistic therapy brand providing services such as reflexology, holistic massage and reiki to rejuvenate the body, mind and spirit. The P&PW philosophy is to help clients to find a state of stillness with an insight into inner peace by paying attention to what is now with a kind heart. Let go... be open to pure relaxation, comfort and bliss.
Diménsi & Bungkusan: Business card 90mm x 55mm Letterhead 210mm x297mm
Printed using metallic copper foil on textured matte recycled stock
Tag: branding, visual identity, logo, stationery, packaging, merchandise
Téknologi Produksi: Brand logo is printed using a copper foil wherever possible.
Alternatively a Pantone 876 metallic copper spot colour is used
Stationery printed on a textured matte recycled stock.
The design was created by focussing on a human centric approach. The client was involved at all stages and it was through in-depth personal interviews that the visual language was developed.
Tantangan Desain: The resulting visual system for Peace and Presence Wellbeing was crafted from in-depth interviews with the client with a view to establishing key motivations behind the company and the key aims of the brand. These interviews provided insights which helped structure the aesthetics and underpin the visuals with the values of the company
Panalungtikan: After initial consultation mindmaps and moodboards were created, leveraging on the themes of water and nature and attempting to find a delicate, calming, almost nostalgic aesthetic. Copper tones, both in its natural and oxidised state, were inspired by ageing garden water fountains and the flora and fauna of woodland streams inspired the illustrative aspect of the brand. A clean and minimal logotype was designed to reflect the desire to appeal to a high end clientele, yet this somewhat sharp minimalism was balanced and softened with natural textures and organic illustration.
Inspirasi: The desire to invoke a peaceful, calming and relaxing state for customers was expressed. With this in mind the creative team tried to discover what it was that personally induced that state in the owners of P&PW. Childhood memories were discussed; playing in the woods by a stream, memories of nature and the flora and fauna by the riverbank. Nature and water were key reference points as was a nostalgic fondness of times gone by. This emotive response is amplified in the brand aesthetic
Durasi Proyék: The project Started in December 2018 and finished in June 2019 in Singapore and UK
Alur Operasi: The client was keen to ensure that the branding was appealing to a high end clientele and that their customers would be keen to purchase and use brand merchandise including tote bags, note pads and select beauty products such as massage oil, body lotion and skin care. The client intended this as a secondary advertising mechanism.