Care for Mom to Be Kampanye Kasadaran Sosial ku Seyon Kim

Karya Care for Mom to Be Kampanye Kasadaran Sosial ku Seyon Kim nyaéta pamenang anu dihormat pisan tina 2020 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Sosial.

PerungguSosial· 2020

Care for Mom to Be Kampanye Kasadaran Sosial

ku Seyon Kim

Klién: Seyon Kim

Pamenang A' Design Award Perunggu dina Katégori Sosial

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Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #87971

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Care for Mom to Be Kampanye Kasadaran Sosial

Care for Mom To Be nyaéta kampanye kasadaran umum ngeunaan kabutuhan awéwé kakandungan anu keur ngumbara. Kampanye ieu ngajak para panumpang séjén pikeun nawiskeun korsi di karéta atawa tempat parkir mobil. Idéntitas visualna dijieun tina logo anu ngahijikeun wangun jalma kakandungan jeung wangun haté, ngagambarkeun kakandungan sareng kapedulian. Warna pastel haneut anu campuran beureum jeung oranyeu dipaké minangka gaganti warna anu ilaharna dipatalikeun jeung kakandungan. Poster jeung tikét subway anu dicitak mawa logo ieu di stasiun-stasiun sareng tempat-tempat parkir.

Pangakuan

Ngeunaan A' Design Award Perunggu

Care for Mom to Be Kampanye Kasadaran Sosial mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Care for Mom to Be Kampanye Kasadaran Sosial diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Care for Mom to Be Kampanye Kasadaran Sosial minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Care for Mom To Be is a campaign that promotes awareness of the needs of traveling pregnant women. It encourages other to offer a seat on a train or a place to park their car. The campaign grows from a logo that combines the figure of a pregnant person and the shape of a heart. This was designed to appeal to both men and women, and to encourage both sexes to respond positively.
Diménsi & Bungkusan: Poster: 27"x40"
Subway ticket: 1.5"2.5"
Tag: care, pregnant, awareness, campaign
Téknologi Produksi: The human figure and heart embedded in the logo are meant to represent a “pregnancy” and “care,” with or without the supporting text. In its full form, it uses a simple twist of a familiar isotype figure, balanced with supporting text.
Tantangan Desain: The design challenge was to create that is easy to understand and something memorable. I also wanted to choose the brand color that is more neutral so the pregnancy or women related color doesn't always have to be a pink color. The warm pastel color of mixed red and orange was chosen to represent the underlying significance: Hope, Love, Care, and Belongingness. The word-mark and overall typeface are Neutral that is a friendly sans serif text font with unmistakable character yet universal appeal.
Panalungtikan: There was a huge issue in South Korea about the suffering of pregnant women who commute in the subway. I also realized that in the United States, there isn't any designated seats or parking spaces for pregnant women. I read an article from the New York Times and also a few blog posts discussing the low awareness of pregnant people in the U.S. When I interview pregnant women, the answer for this issue wasn't complicated to be solved. More care in the public such as offering a seat to them or a bit more generosity was what they really needed.
Inspirasi: Pregnant women are often overlooked, especially in transit. This campaign endeavors to promote awareness of the needs of pregnant women, and encourages others to create a more welcoming environment for them.
Durasi Proyék: 3 weeks in New York City.
Alur Operasi: This campaign is intended to be viewed in public especially for people in a commuting location like a subway station and parking lot. By looking at the promotional materials, and actually being able to physically interact with the subway ticket with the campaign logo, the viewers can raise their awareness about care for pregnant women.
Anggota Tim: Seyon Kim
Krédit Gambar: Photographed by Seyon Kim