Digital Design Days Idéntitas Mérek ku Jekyll & Hyde

Karya Digital Design Days Idéntitas Mérek ku Jekyll & Hyde nyaéta pamenang anu dihormat pisan tina 2020 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Grafis.

PerungguGrafis· 2020

Digital Design Days Idéntitas Mérek

ku Jekyll & Hyde

Klién: Digital Design Days

Pamenang A' Design Award Perunggu dina Katégori Grafis

13,115

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #89836

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Digital Design Days Idéntitas Mérek

Digital Design Days nyaéta idéntitas mérek anu diciptakeun pikeun acara digital design internasional. Logo na mangrupa tanda anu responsif sarta bisa nyaluyukeun diri kana ukuran pamakéan ku cara ngarobah frékuénsi tina elemen-elemen tunggal anu ngawangunna. Aksara D dijieun tina elemen-elemen ieu sarta ngagambarkeun cahaya, énérgi, jeung gerakan. Palét salapan warna nandaan édisi jeung nagara anu béda-béda, sedengkeun versi garis ngarojong pamakéan hideung-bodas. Idéntitas ieu tiasa dianggo dina média digital sareng citak, dina ukuran leutik ogé badag.

Pangakuan

Ngeunaan A' Design Award Perunggu

Digital Design Days Idéntitas Mérek mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Digital Design Days Idéntitas Mérek diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Digital Design Days Idéntitas Mérek minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Digital Design Days is an international digital design event. The logo designed is a responsive sign, able to adapt to the dimension of usage by changing the frequency of the single elements of which it is made, resulting in obtaining an efficient utilization in every different application. It’s a contemporary viewing of brand signature, imagined as a vital and alive structure able to overcome the two dimensional feature.
Diménsi & Bungkusan: Digital Design Days logo has been designed using a rbg native tones palette made of nine colors so to be able to define different festival editions of different countries. The black and white version has been studied and redesigned creating a line version of the logo so to be able, eliminating shadings, to have the same visual result as the colored one.
Tag: digital design, innovation, responsive logo, frequency, gradient, brand identity
Téknologi Produksi: The elaboration of the concept and its possible design solutions were initially designed on paper, then the studio used illustrator (Adobe cc 2018 suite) to develop and realize the new Digital Design Days brand identity. To be able to create a variable logo we've used the morphing tool studying, for each needed dimension, the correct solution of frequency.
Tantangan Desain: With this project jekyll & hyde studio had to present the digital world and its complexity and, at the same time, to adapt it to different sizes and different supports. From small size to bigger ones, the solution reached by the team is able to adapt itself from digital to print. The challenge was to create something new but keeping the previous idea of the pixel as the digital smallest unit still alive. Something that could renew the old logo repositioning it in an international space and in a contemporary world.
Panalungtikan: The initial part of our research was focused on study all the festivals linked to design, especially to digital design. This analysis was visual yet strategic on the positioning of these brands. Then the studio worked on analyzing the values and personality of Digital Design Days, sharing their thoughts with the founder of the event, so to better define it. Then personality definition led to the style definition and only after developing the insides of the brand, we started to design the outside, the shape, the appearance.
Inspirasi: The new brand signature came up after a research and analyzation of the spirit, the values and the personality of Digital Design Days. The "d" that has been created is light, energy, movement. Jekyll & hyde wanted to design a rebranding still able to summon the previous editions one and to communicate the festival's innovative vision and its ability to create networks, to attract, to propose and make people with different ideas encounter.
Durasi Proyék: Jekyll & hyde started to work on this project in September 2018 when Filippo Spiezia, the founder od the Digital Design Days festival, asked them to redesign the identity of its series of events. The rebranding has been showed to the public on July 2019. It has been a long process of research and elaboration to define the new brand signature.
Alur Operasi: The new brand identity has to represent the internationality of the multiple events. The logo has to be able to adapt by changing and transforming itself so to be displayed into different sizes and so to be representative of its internationality (changing colors to characterize the different event places). Its natural environment is the digital world where it has the capacity to evolve and to show its tridimensional feature, but it still works in the printed world too.
Patén: Copyrights belong to Filippo Spiezia, Digital Design Days, 2019.
Anggota Tim: Creative Director: Marco Molteni
Creative Director: Margherita Monguzzi
Graphic Designer: Elena Bonanomi
Graphic Designer: Cecilia Della Longa
Krédit Gambar: #1 - #5: creator jekyll & hyde, Digital Design Days Rebranding, 2019