Borboleta Primary Function: Sistem Merek ku Juan Eugenio Mallo Camera

Karya Borboleta Primary Function: Sistem Merek ku Juan Eugenio Mallo Camera nyaéta pamenang anu dihormat pisan tina 2020 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Grafis.

PerakGrafis· 2020

Borboleta Primary Function: Sistem Merek

ku Juan Eugenio Mallo Camera

Klién: Balko Argentina S.a

Pamenang A' Design Award Perak dina Katégori Grafis

47,958

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #91454

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Borboleta Primary Function: Sistem Merek

Borboleta téh sistem merek anu diciptakeun keur dua jaringan pom bénsin anu jadi milik grup nu sarua di Brasil. Dislub beroperasi di kalér-wétan sarta Equador beroperasi di kalér, sarta dua jaringan éta ngajaga ngaranna séwang-séwangan. Hiji simbol babarengan anu ngawangun kukupu ngahubungkeun dua merek éta. Kukupu ngarujuk kana transformasi sarta pembaharuan, sarta wangunna ogé ngingetkeun kana siluét wewengkon Brasil. Tilu warna dipaké, hiji keur unggal pausahaan sarta warna katilu keur ngahijikeunana. Logona diwangun dumasar grid nu ngagunakeun modul.

Pangakuan

Ngeunaan A' Design Award Perak

Borboleta Primary Function: Sistem Merek mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Borboleta Primary Function: Sistem Merek diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Borboleta Primary Function: Sistem Merek mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: The design team achieved the goal of develop a new brand for two different companies that belonged to the same owner group. Dislub and Equador are gas station nets that operates in Northeast and North of Brasil respectively; working independently one respect of the other, and from now on they'll show the same image but mantaining his own name. That was the design challege: to give one logo for two related, but at the same time independent and completely different brands; using color, shapes and same graphic structure to get the work done.
Diménsi & Bungkusan: (Standing Billboard - Structure) Width 7300mm x Height 5300mm
(Ad Display) Width 6850mm x Height 3950mm
Tag: Logo, Branding, Brazil, Butterfly, Borboleta, Identity, Corporate, Symbol
Téknologi Produksi: The design team constructed the logo with a module-based grid that allowed us to obtain a smooth and well-shaped design.
Tantangan Desain: The design team faced the challenge of representing two different brands with the same image but keeping both individualities, and instructed to present a well-adjusted solution for both brands with neither one being more important than the other. The team had to honor the previous colors so they identified the most representative one for each brand and added a third one to symbolize the union of both companies.
Panalungtikan: The isotype, the more characteristic element of the logo, represents a butterfly: a symbol strongly associated with nature, but also express a certain degree of Brazilian national spirit, therefore, the isotype also resembles the silouhette of the Brazilian territory. In addition the design team choose an unique color, purple, that represents the union of the two companies and sets them apart from the competitors in gas station market.
Inspirasi: The main concept were: union, rebirth, transformation and modernism. The design team took the image of a butterfly that universally represents a symbol of powerful transformation, change, hope and renewal. The isotype is common to both brands and shows three significant colors, two representing the companies and the third representing the future.
Durasi Proyék: The design team began working in the second quarter of 2017 and the complete project was finished and approved to Dislub Equador Board of Directors in December of the same year. During the first quarter of 2018 the design team continued working with all the applications of the new brand.
Alur Operasi: By sharing both companies the same symbol a clear link will make the client's mind connect both companies as one.
Anggota Tim: Juan Eugenio Mallo Camera
Diego Adrián Beas