Morph Branding Kadaharan sareng Inuman ku Mars Design Consultants

Karya Morph Branding Kadaharan sareng Inuman ku Mars Design Consultants nyaéta pamenang anu dihormat pisan tina 2020 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Grafis.

PerungguGrafis· 2020

Morph Branding Kadaharan sareng Inuman

ku Mars Design Consultants

Klién: Mars Design Consultants

Pamenang A' Design Award Perunggu dina Katégori Grafis

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Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #98855

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Morph Branding Kadaharan sareng Inuman

Morph mangrupikeun program branding pikeun bar sareng restoran di luhureun gedong (rooftop) di Hangzhou, Cina. Identitas ieu diideuan ku Liangzhu, hiji carita cinta kuno Cina, sareng ku jangjang biru morpho butterfly nu kaliwat endah sinarna. Logo ieu ngahijikeun bentuk jangjang kukupu bikang jeung jalu jadi hiji simbol. Latar tukang warna wungu poek nyimbolkeun peuting nu pinuh ku bentang, sedengkeun jangjangna némbongkeun peralihan warna palangi. Pola kukupu nu siga kaléidoskop jadi unsur grafis utama. Pola ieu dipaké dina menu, kotak korek api, proyéksi gerak (motion projections), sareng patung seni témbok.

Pangakuan

Ngeunaan A' Design Award Perunggu

Morph Branding Kadaharan sareng Inuman mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Morph Branding Kadaharan sareng Inuman diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Morph Branding Kadaharan sareng Inuman minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Morph is a roof bar located at Kempinski Hotel Hangzhou. The design starts with a local ancient love story and aims to be the most iconic part of the hotel. The emotional expression is fulfilling in every single part of the design, through colour, pattern and etc. It turns a traditional legend into a modern city's landmark, brings the travellers firmly into the local culture. The motion graphics has been acting as an essential role of the project, and immerse people into the folktale.
Diménsi & Bungkusan: Logo minimum size for the vertical logo width is 15mm
Menu design is (W)120mm x (H)300mm
Matchbox design is (W)60mm x (H)40mm x (D)20mm
Wall art sculpture is (W)2000mm x (H)1200mm
Tag: Morph, Modern Chinese bar, Food and Beverage branding, Logo Design, Art Design
Téknologi Produksi: The logo represents a butterfly with two dominant forces which brings it to fly in the vast universe till eternity. The dark purple colour is used as the background colour to represent the starry night while the wings of the gynandromorph mirror the colourful transition of the rainbow. The kaleidoscope-like butterfly pattern is the main planar element, showing the unpredictable and mysterious qualities of the blue butterfly in the light and shadow. Such patterns will continue to be applied to menu, dynamic projections, and even artwork. The choice of fonts, young, stylish which converges with the taste of the futuristic interior design.
Tantangan Desain: In order to know the full story of Liangzhu, the whole design team needs to read the local history and any related articles to support our concept. The research also including understand the range, behaviour, wing structure and related references of blue morpho. As to find more evidence to the online articles, we had also visited the local library and found the most original copy of the story.
Panalungtikan: A few visits to modern and traditional Chinese restaurants and bars in Asia, to get inspired by the different dining experience.
Immersing the soul into the Chinese culture, cuisine and studied the dining habits.
The research does not only stop capturing the way of how they layout the menu but to really understand the whole dining ritual and new generational dining style.
Inspirasi: The whole theme of the bar is telling the story of an ancient Chinese legend love story, LiangZhu.The design is intrigued by the dazzling iridescent wings of the Morph butterfly.
Bringing together the unique features of the female and male counterparts on each side of the wings, the design yields a gynandromorph.
The kaleidoscope-like butterfly pattern is the main planar elements, showing the unpredictable and mysterious of the blue butterfly under the light and shadow.
Durasi Proyék: The project started in 2019 and this bar and restaurant is located in Hangzhou China.
Alur Operasi: The goal is to create a strong bar and restaurant branding through an extraordinary dining experience to customers.
Not only on the food itself, but the interaction should also go through from the sensation of each customer, like sounds, smell, visuals, lightings and the touches. The design also considers holistically, like the wall art sculpture, digital motion board, the special printing effects menu and etc, will bring you a different feel while you are in Morph.
Patén: MARS
Anggota Tim: Angela Lu Zhang
Nico Xu YiFei
Krédit Gambar: MARS