SberBank Online Mobil bankapplikation av SberBank Online Design Team

Designen SberBank Online Mobil bankapplikation av SberBank Online Design Team är en högt ansedd vinnare av den mycket prestigefyllda 2021 A' Design Award i Silver i tävlingskategorin Mobilteknik-, Applikations- och Programvarudesign.

SilverMobil· 2021

SberBank Online Mobil bankapplikation

av SberBank Online Design Team

Klient: Sberbank

Vinnare av A' Design Award i Silver i kategorin Mobil

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Färger

Designen

Om SberBank Online Mobil bankapplikation

SberBank Online är en mobil bankapplikation som utvecklats för en stor rysk bank. Nästan alla bankens produkter finns tillgängliga online via applikationen. Traditionella banktjänster kombineras med livsstilsfunktioner som chattar, berättelser och en katalog. Färgglada vykort och dekaler kan läggas till i penningöverföringar för att göra dem mer personliga. När en transaktion tar lång tid visas en animerad skärm istället för en tom laddningssida. Start- och välkomstskärmarna anpassas efter plats och tid på dygnet.

Erkännandet

Om A' Design Award i Silver

SberBank Online Mobil bankapplikation är vinnare av A' Design Award i Silver, ett utomordentligt prestigefyllt erkännande som tilldelas förstklassiga, hänförande och imponerande designverk i toppskiktet. Silvervinnare är oerhört briljanta och utomordentligt kreativa verk som illustrerar sina formgivares enastående expertis, talang och skarpsinne. SberBank Online Mobil bankapplikation förväntas vara ett underbart paradexempel som är anmärkningsvärt professionellt och djupt innovativt. Detta vinnande verk i A' Design Award i Silver är en mycket uppmärksammad, beundrad uppfinning som gagnar och flyttar fram gränserna för konst, vetenskap, design och teknik. SberBank Online Mobil bankapplikation är en skapelse som avundas starkt, som väcker längtan, förmedlar positiva känslor och väcker förundran och häpnad.

Bakom designen

Presskit

Erkännanden, teammedlemmar och tekniska detaljer tillhandahållna av designern.

Unika egenskaper: SberBank Online app allows users to get online almost all banking products of the largest Russian bank. Besides traditional banking services there are lifestyle features in SberBank Online such as chats, stories, catalogue, etc. Emotional and emphatic design of the app supports the idea of breaking the pattern of a conventional banking app. SberBank Online team strongly believe that UE (User Emotions) is the new Must-Have for all digital product designs.
Dimensioner & förpackning: Above iOS 10.0 / Above Android 10.0
Taggar: Digital Banking, Personalization, Emotional Design, app.
Produktionsteknik: Illustrations were designed in After effect CC, Illustrator CC and Adobe Photoshop CC. Lottie libraries and plugins were used. The interface part of the app is designed in Sketch. Emotional design part of the app was built using Swift for iOS, using Kotlin for Android. Targeting and geotags are used to show personalized designs to the right customers.
Designutmaning: One of the brightest challenges which emotional design helped us solve was a long loading in the app. Banking apps do need a lot of data to upload, but SberBank Online team cannot control some circumstances like slow internet connection. Now in situations like this, the app users see a cute animated terminal with blushing cheeks instead of a white loading screen. SberBank Online team managed to turn a potentially negative issue to completely the opposite — app never received so many 5-star rates in the app stores for our design!
Forskning: The feature of adding short comments to money transfers has always been available in SberBank Online and via SMS bank and 20% of clients never left the text field empty. Millions of SMS daily were sent with money transfers. Literally it means that money transfers became part of everyday communication. In reaction to this finding, SberBank Online team launched a chat form factor in app with postcards, stickers, chat groups and other money features.
Inspiration: SberBank Online team aim to offer to clients banking with a human face and build a strong connеction with clients by stimulating positive emotional experiences wherever it is organic. To make money transfers more human and emotional, SberBank Online team implemented colorful postcards and stickers to accompany money transfers. For transactions which take long, team designed special animation screens to entertain clients while they are waiting. SberBank Online app also has personalized designs of the main and welcome screens depending on the location of the customer and time of the day.
Projektlängd: In 2012 SberBank Online was launched for iPhone and Android. The new version of the SberBank Online app with personalization and emotional design was launched in 2019. Nowadays client experience is continuously improving by studying customers’ behaviour.
Arbetsflöde: There are a lot of apps today to cover one need. Almost all of them have solid UX and UI, but SberBank Online team believe that only those who also care about User Emotions will win the customers’ attention in the end. Average customer who sends money transfers with stickers and postcards compared to those who does not, do it 33% more frequently and overall amount of the money sent is 10% larger. In the year when personalization of SberBank Online appeared, the app appeared in top-3 most downloaded (in Russia) apps in the App Store following Whats App and Instagram.