Designen 2030 Messaging Gift Presentkort av Tist är en högt ansedd vinnare av den mycket prestigefyllda 2020 A' Design Award i Järn i tävlingskategorin Presentartikeldesign.

JärnPresentartiklar· 2020

2030 Messaging Gift Presentkort

av Tist

Klient: Tist

Vinnare av A' Design Award i Järn i kategorin Presentartiklar

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Färger

Designen

Om 2030 Messaging Gift Presentkort

2030 Messaging Gift är en serie presentkort utformade för konsumenter i tjugo- och trettioårsåldern. Korten kan användas i alla butiker inom ett globalt livsstilsföretags varumärken. Varje kort bär ett kort budskap av uppmuntran, beröm, tröst eller gratulation, skrivet med ord som känns bekanta för denna åldersgrupp. Tio varianter togs fram, var och en med måtten 50 gånger 90 millimeter. Olika färger och material lades i lager för att ge kortets yta en tredimensionell effekt. Korten gör det möjligt att skicka ett budskap och samtidigt behålla det som sitt eget.

Erkännandet

Om A' Design Award i Järn

2030 Messaging Gift Presentkort är vinnare av A' Design Award i Järn, ett prestigefyllt erkännande som tilldelas bra designverk som uppfyller de professionella och industriella krav som förväntas av välgjorda skapelser. Järnvinnare visar stor skicklighet, hög specialisering, expertförståelse och skaparnas kreativa förmåga. 2030 Messaging Gift Presentkort förväntas vara en högt skattad, beundrad och älskad skapelse som är praktisk och innovativ. Detta vinnande verk i A' Design Award i Järn integrerar branschens bästa praxis och har kompetenta tekniska egenskaper kopplade till kunnande och talang. 2030 Messaging Gift Presentkort respekteras för sin grundlighet och är utformat för att åstadkomma förbättringar av livskvaliteten som hjälper till att göra världen till en bättre plats.

Bakom designen

Presskit

Erkännanden, teammedlemmar och tekniska detaljer tillhandahållna av designern.

Unika egenskaper: Aiming at the generations in their 20s and 30s who are sensitive to trends, we created a gift card that can be used by all brands of CJ, a global lifestyle company. By applying a text and a design that consumers can relate to as a means of expressing oneself and a medium of conveying one’s heart, a series of cards with a message only for the generations in their 20s and 30s was released. We tried to provide the pleasure of various choices and increased the scalability of the project by linking with campaign goods. The intention of the campaign was conveyed.
Dimensioner & förpackning: 50mm*90mm0.03mm / 10 types
Taggar: Card, Message
Produktionsteknik: Based on the idea that the production method of plastic cards in general is focused on layering colors on a thin plate, different colors and materials were layered to show the three-dimensional effect on the surface of the card. By utilizing colors with the sense of space, it was possible to finish the surface of the illustration with strong color arrangements luxuriously.
Designutmaning: Choosing a message appealing to the generations in their 20s and 30s was a real challenge. Studying messages was not difficult at all. However, selecting a message that would meet the public standards as a commercial gift card and applying a design that would metaphorically express the message was an important research subject and starting point of the project.
Forskning: We selected as many consumers as possible and collected their messages that they would like to hear or want to deliver, both on and offline. Based on the researched messages, we studied consumer preference as well as design suitability, and tried a test design for each message. Internal evaluation groups were used to identify preferences of test designs. As the project decided to accommodate the public's preferences as well as the absolute standards of design, it was judged and carried out by the public's standards in all aspects of message selection and design progress. The project for sympathy was able to be spread as the cultural phenomena by winning various public response thanks to the way of project progress.
Inspiration: The project of gift cards, that are commonly used by the generations in their 20s and 30s, was inspired by their culture and lifestyle. Not only did the gift cards have their own stories and messages, but the motives were also based that the level of empathy would be the standard of generation. Messages of encouragement, praise, comfort, and congratulation in their own terms had resonated with the generations in their 20s and 30s.
Projektlängd: May ~ December, 2018, All brand stores of CJ Group in Korea
Arbetsflöde: Positioning focused on the main consumer segments had a positive impact on the overall consumer who had a preference for the target group, besides the target group. By delivering the message they want to share or possessing the message they want to hear with the message card, consumers puts their own stories on the message card and owned them.
Teammedlemmar: TIST, Client : CJ