Designen Da Ya Li Restauranginredning av Wei Wu är en högt ansedd vinnare av den mycket prestigefyllda 2021 A' Design Award i Guld i tävlingskategorin Interiör- och Utställningsdesign.

GuldInteriör· 2021

Da Ya Li Restauranginredning

av Wei Wu

Klient: Beijing Da Ya Li Catering Co., Ltd.

Vinnare av A' Design Award i Guld i kategorin Interiör

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Färger

Designen

Om Da Ya Li Restauranginredning

Da Ya Li är inredningsdesignen för en ankstekrestaurang i Chengdu, Kina. Det centrala inslaget är en röd trädkoja gjord av rotting. Cirka 50 000 rottingbitar polerades och spraylackerades i en verkstad och fästes sedan en och en på en formad stomme. Det vävda mönstret reser sig från trappentrén och sträcker sig till sittområdena. Den röda färgen anspelar på kinesisk kunglig arkitektur och den pepprighet som kännetecknar Sichuan-köket. Rökigt svarta antika tegelväggar och golvplattor balanserar det varma röda. Ett metallgaller delar upp utrymmet för kommersiella behov.

Erkännandet

Om A' Design Award i Guld

Da Ya Li Restauranginredning är vinnare av A' Design Award i Guld, ett oerhört prestigefyllt erkännande som tilldelas förstklassiga, underbara och enastående designverk. Guldvinnare är utomordentligt innovativa, visionära och glamoröst bländande skapelser som speglar sina formgivares briljans, visdom och skicklighet. Da Ya Li Restauranginredning förväntas vara en högt prisad, trendsättande och monumental uppfinning som levererar oöverträffat värde. Detta vinnande verk i A' Design Award i Guld är ett spektakulärt, respekterat projekt som i hög grad gagnar och flyttar fram gränserna för konst, vetenskap, design och teknik. Da Ya Li Restauranginredning skapar intensiva känslor av längtan, väcker passion, uppmuntrar kreativitet och fascinerar oss.

Bakom designen

Presskit

Erkännanden, teammedlemmar och tekniska detaljer tillhandahållna av designern.

Unika egenskaper: The super symbol of this brand - the tree house, is like a childhood dream, which represents people's pursuit of the heart of child. The rattans has built undulating shapes, weaving a beautiful vision in the infinite tenderness and evoking the most rustic and authentic memory of the diners .
Dimensioner & förpackning: We set the lines of red rattan according to the drawings on site, and made the base of the keel. 50,000 rattans were uniformly polished and spray-painted in the workshop, and then were attached one by one to the base of the keel, then we adjusted and modified and painted finally. It’s majestic, the metal grille separates the space and meets the commercial needs, it properly connects every dimension of the space by its hotizontal, vertical lines with rich layers without losing the whole.
Taggar: Da Ya Li, Wei Wu, Shi Yunfeng, Roast Duck, Chengdu Restaurant
Produktionsteknik: The most highlighted part is the tree house made of rattan. Like other raw materials as bricks and wood, the solid weave pattern slowly rises from the entrance of the staircase and eventually extends to the seats. The cool smoky black antique brick walls and floor tiles reduce the restlessness and anxiety brought by the warm red, achieving a delicate balance between color and material temperature. Materials, colors, and craftsmanship are intrinsically connected with the super symbol tree house. For example, the rattan for wall decoration, the rattan for tree house, and the rattan for door panels are the same one with different handling methods.
Designutmaning: We had 2 challenges. This roast duck restaurant brand - Da Ya Li, has been in the catering market for over two decades. The first challenge was aging problem of an old brand, and the other challenge was how to better integrate into the local Sichuan culture as a Beijing cuisine. How to maintain the endless vitality of an old brand is a great challenge, but in this project, the designer is facing both challenges of brand image upgrading and integrating into the local culture.
Forskning: Research background: Commercial space.
Research object:20-year old restaurant chain brand .
Research purpose: We had 2 challenges. This roast duck restaurant brand - Da Ya Li, has been in the catering market for over two decades. The first challenge was aging problem of an old brand, and the other challenge was how to better integrate into the local Sichuan culture as a Beijing cuisine.
Method: Feel the image of "visual symbols" in the space, a "subversive" spatial processing technique.
Commercial value: To realize two values, one is communication value, so that consumers have a topical communication carrier, and the other is the ability to form a brand visualization symbol to strengthen and deepen the brand experience.
Inspiration: The red color is a symbol of solemn Chinese royal architecture, and it is also the typical sign of peppery taste in Sichuan cuisine. This color is presented in this project with a visually striking image, which evokes taste memory and recalls national culture at the same time.
Projektlängd: The project started in June 2019 in Chengdu and finished in September 2019 in Chengdu.
Arbetsflöde: To feel the image of "visual symbol" in the space, two values must be realized. One is to spread the value, customers have a topical communication carrier , and the other is to be able to form a brand visual symbol, strengthen and deepen the experience of the brand. The core visual focus of the space is the red tree house. This super-symbol image can form a memory point for a brand, and create better spreading effect, so that the local has a new understanding of Beijing cuisine.
Teammedlemmar: Wei Wu, Jia Qifeng, Liu Chenyang, Jia Chenjuan, Jin Shengxu, Ying Zheguang
Bildkrediteringar: All Images
Photography: Shi Yunfeng
Project planning: Lele Brand Strategy