WWI Cultural Trail Guidebok, Karta av Martino Spreafico

Designen WWI Cultural Trail Guidebok, Karta av Martino Spreafico är en högt ansedd vinnare av den mycket prestigefyllda 2022 A' Design Award i Järn i tävlingskategorin Tryck och Publicerad Mediadesign.

JärnTryck· 2022

WWI Cultural Trail Guidebok, Karta

av Martino Spreafico

Klient: Emanuela Spedicato, SeTe srl

Vinnare av A' Design Award i Järn i kategorin Tryck

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Verifiera prisstatus för #136363

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Färger

Designen

Om WWI Cultural Trail Guidebok, Karta

WWI Kulturled är en guidebok med en vikbar karta till en bergsled i de italienska Alperna. Boken har 94 sidor och mäter 185 gånger 235 millimeter. Ett pappersvikt på sista sidan innehåller en karta i skalan 1:25000, som viks ut till 700 gånger 700 millimeter. Ledens åtta etapper beskrivs med uppgifter om längd, höjdskillnad och tidsåtgång. Gamla fotografier, dikter och korta texter påminner om första världskriget i samma bergstrakter. En mörkgrön färgpalett och typewriter-liknande typsnitt frammanar tidsperioden. Vandrare kan ta med sig endast den lättare kartan på vandringen.

Erkännandet

Om A' Design Award i Järn

WWI Cultural Trail Guidebok, Karta är vinnare av A' Design Award i Järn, ett prestigefyllt erkännande som tilldelas bra designverk som uppfyller de professionella och industriella krav som förväntas av välgjorda skapelser. Järnvinnare visar stor skicklighet, hög specialisering, expertförståelse och skaparnas kreativa förmåga. WWI Cultural Trail Guidebok, Karta förväntas vara en högt skattad, beundrad och älskad skapelse som är praktisk och innovativ. Detta vinnande verk i A' Design Award i Järn integrerar branschens bästa praxis och har kompetenta tekniska egenskaper kopplade till kunnande och talang. WWI Cultural Trail Guidebok, Karta respekteras för sin grundlighet och är utformat för att åstadkomma förbättringar av livskvaliteten som hjälper till att göra världen till en bättre plats.

Bakom designen

Presskit

Erkännanden, teammedlemmar och tekniska detaljer tillhandahållna av designern.

Unika egenskaper: The Design of this book has one purpose: melt together the visual of a contemporary ultra-trail run (fun, colors, athletic effort) with the cultural heritage of the WWI. That's why the art direction and the graphic design of the book uses symbols, fonts and graphics coming from another era but modernized in contemporary graphic design. The book itself is a plot between the description of the modern trail and the thoughts and stories of the people fighting in these mountains and glaciers during WWI. Modern outdoor guide, with a cultural to tell: the unique graphic design of the book is the visual result of this concept.
Dimensioner & förpackning: The book is 94 pages within 18,5cm x 23,5cm. In the last page there is a paper fold with the map which (open) 70cm x 70cm.
Taggar: book, world war I, map, cultural trail
Produktionsteknik: The project concern a book and a 1:25.000 scale Cartographic Map. In order to give a touch of old and "army" (WWI) atmosphere, I developed an art direction visual (fonts and color palette) that could, just a bit, remind of those years and context. In order to to this, Adobe Illustrator, InDesign and Photoshop made their best. QGis was used to design the map.
Designutmaning: The main creative challenge was to communicate to the reader (and the hiker) that the territory of the trail (Val Camonica, and Adamello massive) is a beautiful natural area but also so rich of history. The tricky thing was to mix the "outdoor activity" and the "cultural activity". We didn't want to create a book concerning the World War I, nor a book concerning an outdoor ultra trail: these two main features are mixed to release the main message: a great mountain place rich of history.
Forskning: In order to set the trail and the story around it, it took severals cartographics and tracking skills supported by SeTe srl. Then, the knowledge of the territory was crucial to describe the stages (8 in tot.) of the track. This was the great job made by Emanuela Spedicato, Mario Sterli and Matteo Aielli. After collected all this, the creative design process started by searching inspirations, design mockeups and fit the map with the visual of the book.
Inspiration: I grew up in northern Italy, in the in the middle of the Alps between Valtellina, Dolomites and Swiss. I always loved mountains; but what I love most is the history within them, the history of the man who made that rocks and ice so important. I go up in the mountains too, hiking and climbing. In those moments I always think of how hard was life years ago, not to talk about fighting a war. I think of those people and I instantly admire them. They inspire me in my every day life.
Projektlängd: The entire project took place between Valtellina, Valcamonica and Dolomites: the area surrounded by the trail. It took 4 months for planning, tracking the trail, design the book and create the map.
Arbetsflöde: The book is a 94 pages book with a fold that contains the map. Reader can fid informations about the trail and the history that rides in it. Once reader decide to hike one of the stage proposed, he can bring just the map (lighter than the whole book) and still find interesting details in it and also, of course, find his way on the right trail.
Teammedlemmar: Emanuela Spedicato
Mario Sterli
Matteo Aielli
Lorenzo Bertolini
Erica Ferrari