Designen SberPay Betalningsapplikation av Sber är en högt ansedd vinnare av den mycket prestigefyllda 2022 A' Design Award i Silver i tävlingskategorin Mobilteknik-, Applikations- och Programvarudesign.

SilverMobil· 2022

SberPay Betalningsapplikation

av Sber

Klient: Sber

Vinnare av A' Design Award i Silver i kategorin Mobil

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Färger

Designen

Om SberPay Betalningsapplikation

SberPay är en betalningsapplikation för köp online och i appar. Betalningar genomförs via applikationen SberBank Online, så kortuppgifter överförs inte till butiker eller partners. Kortsaldot kan ses före varje betalning. Engångsbetalningar, återkommande betalningar och prenumerationer stöds, och ett obegränsat antal kort kan kopplas för senare användning. Det visuella språket är enkelt och bygger på typografi, en knapp och en gradient. Syftet var att eliminera behovet av att ange kortuppgifter och att göra betalningen snabb och säker.

Erkännandet

Om A' Design Award i Silver

SberPay Betalningsapplikation är vinnare av A' Design Award i Silver, ett utomordentligt prestigefyllt erkännande som tilldelas förstklassiga, hänförande och imponerande designverk i toppskiktet. Silvervinnare är oerhört briljanta och utomordentligt kreativa verk som illustrerar sina formgivares enastående expertis, talang och skarpsinne. SberPay Betalningsapplikation förväntas vara ett underbart paradexempel som är anmärkningsvärt professionellt och djupt innovativt. Detta vinnande verk i A' Design Award i Silver är en mycket uppmärksammad, beundrad uppfinning som gagnar och flyttar fram gränserna för konst, vetenskap, design och teknik. SberPay Betalningsapplikation är en skapelse som avundas starkt, som väcker längtan, förmedlar positiva känslor och väcker förundran och häpnad.

Bakom designen

Presskit

Erkännanden, teammedlemmar och tekniska detaljer tillhandahållna av designern.

Unika egenskaper: Convenience - the buyer can see card balance before payment.
Security - users pay for purchases through SberBank Online App. Card data is not transferred to stores and partners.
Service - creation of a personal Internet acquiring account.
Availability - all SberBank Online users can pay with SberPay.
The visual language of SberPay is simple and easy to understand. The main communication is based on typography and familiar digital interface elements.
Dimensioner & förpackning: Various graphic editors were used, such as Figma, Adobe Illustrator, and Adobe Photoshop. The capabilities of the ecosystem and the modification of a specially developed Sber API were used for technical development. As a result, digital products based on web applications and mobile applications were obtained.
Taggar: innovation, payments, pay, acquiring, internetacquiring
Produktionsteknik: The design is based on the nature and values of the brand: innovation, confidence, reliability, individual approach, mobility, speed. Tone Of Voice and visual concept were also developed. The main features of SberPay are reflected using 3 main visual elements. Button reflects the ease of interaction and the usual pattern of behavior in the digital environment. Gradient is fluid and plastic. It reflects the brand's presence in the user's life, SberPay appears when needed and disappears when it fulfills its function. Typography is a simple and understandable business communication.
Designutmaning: It was necessary to develop your own style, but be sure to take into account the global guidelines of the bank.
As a result, a unique visual language was developed and the task of brand development was solved.
Forskning: Research Objective. Test the relevance of SberPay by push or SMS in an online store.
Research method. Remote survey, a click map.
Target audience. older than 18, Pay for purchases mainly by card or by card and cash in an equal measure, made online purchases in the last year.
Results. 62% would prefer to pay for an in-app purchase. Of them 54% simply answered that they would be able to pay by clicking on the push on their phone.
The method is marked as convenient when using the phone, fast, since you do not need to enter card data, secure thanks to two-factor authentication.
Inspiration: The project was created as a new convenient payment method. The task was to make a payment method that would simplify the user's life by eliminating the need to enter card details. It also had to be fast and secure. In preparation, market and user needs were also taken into account. Various methods of design and analytics were carried out, such as CJM, unit economics study, quantitative and qualitative research.
Projektlängd: The development of the project began in June 2021 and was completed in early September 2021 in Moscow.
Arbetsflöde: One-time purchase.
All payment channels are available.
It is possible to use one-factor or two-factor payments.
Recurrent payment.
Subscription for regular debiting.
It is possible to set up a trial period.
Linking allows the user to save card data for future payments. An unlimited number of linked cards can be created.
Patent: Sberbank
Teammedlemmar: Daria Prokuda
Shishki Collective