Seen Primär funktion: Företagsidentitet av Nima Emamverdi

Designen Seen Primär funktion: Företagsidentitet av Nima Emamverdi är en högt ansedd vinnare av den mycket prestigefyllda 2026 A' Design Award i Järn i tävlingskategorin Grafik-, Illustrations- och Visuell Kommunikationsdesign.

JärnGrafik· 2026

Seen Primär funktion: Företagsidentitet

av Nima Emamverdi

Klient: Seen

Vinnare av A' Design Award i Järn i kategorin Grafik

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Färger

Designen

Om Seen Primär funktion: Företagsidentitet

Boktext: Logotypdesignen använder den gemena seriffbokstaven e som en primär geometrisk byggsten för att representera glasögonens form. Genom att spegla tecknen skapar designen en symmetrisk balans som efterliknar en bågstruktur. Moderna seriffelement omvandlas till funktionella bryggor som förbinder de cirkulära motiven som symboliserar både ögat och linsen. Detta minimalistiska visuella system möjliggör justerbart avstånd mellan elementen, vilket säkerställer hög läsbarhet och anpassningsförmåga i olika skalor, från små produktgraveringar till storformatiga displayer.

Erkännandet

Om A' Design Award i Järn

Seen Primär funktion: Företagsidentitet är vinnare av A' Design Award i Järn, ett prestigefyllt erkännande som tilldelas bra designverk som uppfyller de professionella och industriella krav som förväntas av välgjorda skapelser. Järnvinnare visar stor skicklighet, hög specialisering, expertförståelse och skaparnas kreativa förmåga. Seen Primär funktion: Företagsidentitet förväntas vara en högt skattad, beundrad och älskad skapelse som är praktisk och innovativ. Detta vinnande verk i A' Design Award i Järn integrerar branschens bästa praxis och har kompetenta tekniska egenskaper kopplade till kunnande och talang. Seen Primär funktion: Företagsidentitet respekteras för sin grundlighet och är utformat för att åstadkomma förbättringar av livskvaliteten som hjälper till att göra världen till en bättre plats.

Bakom designen

Presskit

Erkännanden, teammedlemmar och tekniska detaljer tillhandahållna av designern.

Unika egenskaper: We designed the logo using the letter "E" as a symbol for the shape of glasses. Our goal was to show that you can make a big impact with ultimate simplicity. The strength of this design lies in the versatility we created with the logo's form. The interplay between the two "E"s, which inspired the logo's shape, also alludes to how these glasses will be worn by a diverse range of people.
Ultimately, the meaning is reflected in the form of the letters themselves.
Dimensioner & förpackning: To the extent possible, the design adheres to precise ratios, approximating the golden ratio. The line weights and negative space have been carefully balanced to ensure legibility in small applications, such as a favicon or on the temple of glasses, while also maintaining its beauty and elegance at larger sizes.
Taggar: logo design, visual identity, logotype, corporate identity
Produktionsteknik: When sketching ideas for the logo, I wanted to represent the shape of a glasses frame in a simple way while maintaining the versatility to play with the letters.

I used a lowercase serif 'e' from a modern font to suggest the decorative elements of the frame. By extending the serif, I was able to create the bridge that connects the two lenses. I then mirrored the first 'e' to hint at the symmetry and balance of a pair of glasses.
Designutmaning: A key research challenge was the public's perception of prescription glasses as a medical necessity versus sunglasses as a non-essential, decorative item. We found they often deprioritizes self-care, viewing it as an unnecessary expense.
To address this, our strategy involved 2 steps. 1st, we focused on cultural education and building trust through social media and advertising. 2nd, in our design, we simplified the form and visual language to make the concept more accessible and appealing.
Forskning: When conducting our research, I focused on a few key areas and was very meticulous. First, I looked at our audience's perception of eyewear and the initial shapes they associate with glasses. I also examined where glasses stand in the audience's mind as a form of clothing or personal accessory.

Additionally, we researched the manufacturing process of glasses and the structure of eyewear frames, as well as the psychological aspects of aesthetics from the audience's point of view.
Inspiration: Inspired by a young woman who founded a brand and the space she created to uplift women, I poured my heart into this project. In a country where women have limited clothing choices and are considered second-class citizens under Islamic law, the brand's founder seeks to instill a sense of self-worth and beauty in her community. Her effort to establish eyewear as a means of personal expression and empowerment for Iranians, especially women, was a powerful motivator for me to participate in this project with all my being.
Projektlängd: The process, from initial research into the target audience's concerns to finalizing the logo design, took about two and a half months to reach a definitive conclusion with the brand owner. We then conducted surveys with people in the target demographic for another month, which confirmed that the design successfully created a close and immediate connection with its audience.
Arbetsflöde: I designed the letter 'e' with a rounded form to represent the eyeball and the most basic shape of a glasses frame. When rotated, it mimics the movement of an eye or the field of vision. The serif-like decorative elements of the letters can be extended or shortened to fill gaps or cover a larger area. This line can also be curved, which would allow for interesting motion graphics in a logo animation to better connect with the audience.
Teammedlemmar: Nima Emamverdi