Spot On Interaktiv Ljusinstallation av Responsive Spaces and Michael Holzer

Designen Spot On Interaktiv Ljusinstallation av Responsive Spaces and Michael Holzer är en högt ansedd vinnare av den mycket prestigefyllda 2023 A' Design Award i Guld i tävlingskategorin Installationsdesign.

GuldInstallation· 2023

Spot On Interaktiv Ljusinstallation

av Responsive Spaces and Michael Holzer

Klient: Creative Region / City of Linz

Vinnare av A' Design Award i Guld i kategorin Installation

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Färger

Designen

Om Spot On Interaktiv Ljusinstallation

Tomma skyltfönster är tråkigt. Särskilt på grund av Covid-19-pandemin blev tomma skyltfönster en ännu mer angelägen fråga för staden Linz. Men i synnerhet på fantastiska platser i hela staden är dessa utrymmen också oanvända presentationsområden som kan användas bra under tiden. Därför är denna unika skyltfönsterinstallation och konceptet "Spot On" bakom det utvecklades. Interaktiva ljusinstallationer förvandlar tomma fönster till engagerande och extraordinära konstverk, samtidigt som de erbjuder lokala företag en värdefull tillfällig scen. Vi. Kärlek. Linz.

Erkännandet

Om A' Design Award i Guld

Spot On Interaktiv Ljusinstallation är vinnare av A' Design Award i Guld, ett oerhört prestigefyllt erkännande som tilldelas förstklassiga, underbara och enastående designverk. Guldvinnare är utomordentligt innovativa, visionära och glamoröst bländande skapelser som speglar sina formgivares briljans, visdom och skicklighet. Spot On Interaktiv Ljusinstallation förväntas vara en högt prisad, trendsättande och monumental uppfinning som levererar oöverträffat värde. Detta vinnande verk i A' Design Award i Guld är ett spektakulärt, respekterat projekt som i hög grad gagnar och flyttar fram gränserna för konst, vetenskap, design och teknik. Spot On Interaktiv Ljusinstallation skapar intensiva känslor av längtan, väcker passion, uppmuntrar kreativitet och fascinerar oss.

Bakom designen

Presskit

Erkännanden, teammedlemmar och tekniska detaljer tillhandahållna av designern.

Unika egenskaper: Empty shop windows are boring. But especially in good locations, they are also unused presentation areas that can be put to good use in the meantime. For example, to offer local businesses a valuable temporary stage. Best of all in the form of this interactive shop window installation. Due to the Covid-19 pandemic additional empty shop windows happened to pop up in our hometown Linz. Therefore, in the summer of 2021, the concept of 'Spot On' was born.
Dimensioner & förpackning: The whole installation has a size-flexible setup. The initial installation was 4 meters in width, 2 meters in height and 1.2 meters in depth.
Taggar: interactive installation, light installation, mobile interface, shop window, art installation, digital installation
Produktionsteknik: The whole installation consists of a easy to setup and remove wooden frame to which 24 DMX-controllable LED tubes with single RGB Pixel control are mounted.
The mobile website that lets everybody interact with the light installation has a MQTT based backend that is parked in the cloud, so every bypasser can reach it with his or her smartphone.
The light installation itself is also connected to the internet via a SIM card and mobile internet to receive commands from all users that a surfing the mobile website.
Designutmaning: It was the goal to positively utilise ugly (because empty) shopwindows in the inner areas of Linz. We needed a flexible hardware setup to adapt to different measurements of shopwindows as well as add extra value to argue funding. Therefore we integrated the presentation of local businesses which were also hit hard by the COVID-19 pandemic. To engage with bypassers we offered them a mobile interface that let them easily take creative control of the light installation and display short messages.
Forskning: As a studio for interactive brand experiences we were able to apply our learnings from other projects in the B2B field to this public space installation. The overall creative process to design the setup, the light effects as well as the possibilities of interaction was done within the creative team of the project. This process benefitted from our interdisciplinary team setup and approach.
Inspiration: The heart of the installation was a voluminous arrangement of controllable LED lights. When viewers were 'on spot', they could design individual messages using their smartphones and send them directly to the system. A jury regularly selected new young companies and startups from among all the applicants, for whom this consequently meant to be in the spotlight in the shop windows.

WE. LOVE. LINZ.
Projektlängd: Since August 2021 in Linz
Arbetsflöde: As soon as one stands on a marked point in front of the shop window, the complex arrangement of lamps and light unravel for the viewer and an interactive ticker become legible. Via QR code and smartphone, own messages and crazy light effects can be controlled in the shop window.
Teammedlemmar: Creative Lead: Markus Pargfrieder
Design Lead: Michael Holzer
Projectmanager: Nazila Shamsizadeh
Development: Katharina Mayrhofer
Development: Martin Zeplichal
Development: Julian Reil
Web-Development & -Design: Andrea Maderthaner
Bildkrediteringar: Photo Credits: Responsive Spaces
Video Credits: Eyup Kus