Pacific Aquarium Omprofilering av Mikayla Gao

Designen Pacific Aquarium Omprofilering av Mikayla Gao är en högt ansedd vinnare av den mycket prestigefyllda 2025 A' Design Award i Järn i tävlingskategorin Grafik-, Illustrations- och Visuell Kommunikationsdesign.

JärnGrafik· 2025

Pacific Aquarium Omprofilering

av Mikayla Gao

Vinnare av A' Design Award i Järn i kategorin Grafik

11,476

Verifierad prisvinnare

Verifiera prisstatus för #164272

Besök webbplats Visa hos A' Design Award Pressmeddelande Utmärkelsemärke

Färger

Designen

Om Pacific Aquarium Omprofilering

Som Södra Kaliforniens största akvarium representerar Pacific Aquarium på bästa sätt Stillahavets rika mångfald. Omprofileringen förbättrade läsbarheten och minnesvärdheten och förenklade namnet till The Pacific Aquarium. Designen kännetecknas av flytande former och ett skräddarsytt typsnitt som frammanar havets dynamiska natur och förstärker akvariets uppdrag om tillgänglighet, utbildning och bevarande genom en anpassningsbar, sammanhängande visuell identitet.

Erkännandet

Om A' Design Award i Järn

Pacific Aquarium Omprofilering är vinnare av A' Design Award i Järn, ett prestigefyllt erkännande som tilldelas bra designverk som uppfyller de professionella och industriella krav som förväntas av välgjorda skapelser. Järnvinnare visar stor skicklighet, hög specialisering, expertförståelse och skaparnas kreativa förmåga. Pacific Aquarium Omprofilering förväntas vara en högt skattad, beundrad och älskad skapelse som är praktisk och innovativ. Detta vinnande verk i A' Design Award i Järn integrerar branschens bästa praxis och har kompetenta tekniska egenskaper kopplade till kunnande och talang. Pacific Aquarium Omprofilering respekteras för sin grundlighet och är utformat för att åstadkomma förbättringar av livskvaliteten som hjälper till att göra världen till en bättre plats.

Bakom designen

Presskit

Erkännanden, teammedlemmar och tekniska detaljer tillhandahållna av designern.

Unika egenskaper: As Southern California’s largest aquarium, the Pacific Aquarium showcases best representing the Pacific Ocean’s rich diversity. The rebranding improved legibility and memorability and simplified the name to "The Pacific Aquarium." The design features fluid shapes and a custom font, evoking the ocean’s dynamic nature and reinforcing the aquarium’s mission of accessibility, education, and conservation through an adaptable, cohesive visual identity.
Dimensioner & förpackning: The new identity system is applied across all physical and digital touchpoints, including posters, signage, and stationery set. The identity also spans the aquarium’s desktop and mobile website, ensuring accessibility and fluid user experience across all platforms. The generative card tool provides members with customizable design options for their membership cards.
Taggar: rebranding, brand identity, concept, institutional communication, graphic, logo, generative design, font design, ArtCenter College of Design
Produktionsteknik: The design was inspired by the fluidity of the ocean, and translated into a custom modular font. The exhibition typeface was developed using generative design techniques to create symbols reflecting the urgency of ocean conservation. The design was applied across various media, ensuring visual coherence from small-scale digital assets to large-scale physical installations, providing a consistent identity for the Pacific Aquarium.
Designutmaning: The hardest part of this design activity was balancing the need for a modern, cohesive identity while preserving the educational and conservation values of the Pacific Aquarium. The challenge lay in creating a fluid, adaptable design that worked across various media platforms, from digital interfaces to large-scale exhibits.
Forskning: I analyzed the branding of existing aquariums and conservation organizations by collecting visual data from their exhibits, signage, and digital platforms, and reviewing user feedback and engagement metrics to understand public perception. The research helped shape a design that fosters engagement, enhances the visitor experience, and encourages a deeper connection between the aquarium and the community. This adaptable identity improved branding while bridging the gap between design, education, and environmental awareness, creating a more engaging and effective experience for all audiences.
Inspiration: The new identity serves as a “window,” embracing the ocean’s dynamic and inclusive nature while connecting visitors to the marine world. It reflects the aquarium’s mission to educate, engage, and promote ocean conservation. The open, adaptable design elements invite audiences to explore marine life, reinforcing the Pacific Aquarium’s role as an accessible gateway to learning about the ocean and its ecosystems.
Projektlängd: This project was completed over 14 weeks, from September 15, 2023, to December 15, 2023, as part of my coursework at ArtCenter College of Design in Pasadena, California.
Arbetsflöde: The creation of a new identity for the Pacific Aquarium brings a more accessible and inclusive design, ensuring maximum impact on the institution’s mission. The fluid, modern design system is applied consistently across all physical and digital platforms, from exhibit signage to online content, making it easily recognizable to visitors. The customizable membership card system further enhances visitor interaction. This cohesive visual identity strengthens the connection between the aquarium and its audience, fostering recognition and engagement with educational and conservation initiatives.
Teammedlemmar: Mikayla Gao
Bildkrediteringar: Image #5: Should Wang, Tainan Art Museum, 2019, Unsplash.