Diageo Travel Retail Butiksinredning för resehandel av L'Atelier Five Ltd.

Designen Diageo Travel Retail Butiksinredning för resehandel av L'Atelier Five Ltd. är en högt ansedd vinnare av den mycket prestigefyllda 2025 A' Design Award i Brons i tävlingskategorin Interiör- och Utställningsdesign.

BronsInteriör· 2025

Diageo Travel Retail Butiksinredning för resehandel

av L'Atelier Five Ltd.

Klient: L'Atelier Five Ltd

Vinnare av A' Design Award i Brons i kategorin Interiör

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Färger

Designen

Om Diageo Travel Retail Butiksinredning för resehandel

Diageo Travel Retail är en shop-in-shop-inredning designad för lyxterminalen på Incheon International Airport i Seoul. Butiken omfattar 40,12 kvadratmeter och har väggar som är 2,7 meter höga. Skulpturala väggar av termoformad Corian böjer sig mjukt genom rummet, enligt idén om flytande formad sten. Perforerad metal, skräddarsydda displayenheter och specialtillverade möbler kompletterar inredningen. Den böjda layouten leder besökarna längs en rutt som presenterar flera whiskymärken inom en lugn och enhetlig miljö.

Erkännandet

Om A' Design Award i Brons

Diageo Travel Retail Butiksinredning för resehandel är vinnare av A' Design Award i Brons, ett högst prestigefyllt erkännande som tilldelas enastående designverk som utmärker sig genom kreativitet, uppfinningsrikedom och klokhet. Bronsvinnare är mycket skickliga och slående kreativa föremål som styrker formgivarnas stora erfarenhet, fantasi och påhittighet. Diageo Travel Retail Butiksinredning för resehandel förväntas vara ett högt skattat, beundrat och älskat föremål som är anmärkningsvärt professionellt och innovativt. Detta vinnande verk i A' Design Award i Brons införlivar bästa praxis inom konst, vetenskap, design och teknik och är utmärkt genom sin omsorg om detaljer. Diageo Travel Retail Butiksinredning för resehandel tillfredsställer fantastiskt behov, rör vid längtan, charmar känslor och väcker nyfikenhet.

Bakom designen

Presskit

Erkännanden, teammedlemmar och tekniska detaljer tillhandahållna av designern.

Unika egenskaper: Diageo, the global leader in premium alcoholic beverages, proudly opens its latest Flagship Shop In Shop at the prestigious Luxury Terminal 2 of Incheon International Airport, Seoul. This exclusive store offers travellers an immersive journey into the world of luxury, housing an impressive collection of Diageo’s finest brands in a space designed to elevate the retail experience.
Dimensioner & förpackning: 40.12 meter square
2.7M tall walls
Taggar: Luxury, Liquid, Whiskey, Fluid, Natural, Travel Retail, Diageo, Shop in Shop
Produktionsteknik: Corian Thermoforming
Carpentry skilled
Wielding perforated metal
Bespoke glorifiers and furniture pieces
Designutmaning: While using innovative materials like thermoformed Corian to achieve seamless, organic curves. Realizing this ambitious design within a tight deadline presented significant challenges, as the space was conceived as a permanent fixture that needed to accommodate multiple brands while maintaining a cohesive, luxurious feel.
Thermoforming Corian was particularly complex, requiring precise heating and shaping to achieve smooth, flowing forms without compromising durability or finish. Despite these technical hurdles, the design team ensured the material reflected the elegance and refinement of the whiskey-making process.
The store’s vision also had to balance tradition with inclusivity. While South Korea’s whiskey market has historically been dominated by older men, the space was designed to attract a broader audience. By combining timeless craftsmanship with modern luxury, the store offers an immersive experience that resonates with both seasoned enthusiasts and new consumers. It successfully unifies multiple brands under one cohesive, high-end environment, setting a new standard for whiskey retail.
Forskning: The design of Diageo’s flagship store at Incheon Airport is deeply inspired by the materials, processes, and traditions of whiskey making. Drawing from the iconic craftsmanship of Scottish distilleries, the concept reflects the beauty of copper stills, the flowing nature of liquid, and the rich heritage behind whiskey production. Copper’s warmth and natural patina were central to the inspiration, symbolizing both tradition and timeless elegance.
The organic, curved shapes of the space are influenced by the fluidity of whiskey itself, it's smooth movement and the way it interacts with glass and stone. This idea of liquid shaping stone became a key metaphor, leading to the exploration of materials that could replicate the visual and tactile qualities of something softened and sculpted by liquid over time.
Additionally, the design reflects the luxurious essence of Diageo’s portfolio by emphasizing sensory richness. The interplay of light and shadow, inspired by the way whiskey catches and refracts light, became a core conceptual driver. The vision was to evoke the feeling of immersion within a premium whiskey making process, creating a connection between the materials and the heritage of the craft. Every choice, from the curved forms to the material finishes, aimed to mirror the elegance, refinement, and depth of the whiskey experience itself.
Inspiration: Seamlessly blending contemporary design with digital interactivity, the Diageo Flagship Shop In Shop offers a sophisticated yet relaxing shopping environment. Sleek textures, refined finishes, and organic curvature dominate the design language, setting the tone for an indulgent exploration of the brand’s portfolio.
Projektlängd: 4 months from start to finish.
London design 1 month
Dubai for researching production 1 month
South Korea for build in April 2024 2 months
Arbetsflöde: As you enter, the design naturally guides you on a journey, where every curve and surface feels intentional and welcoming. The flow of the space is inspired by the movement of water, creating a sense of calmness as you explore. The sculptural walls, crafted from seamless Corian, curve gently around the space, drawing you in with their organic shapes. It’s like walking through a living sculpture, each turn offers a new perspective, revealing products in an ever-evolving way, much like the way light plays across the surface of water.
Patent: Diageo Scotland Ltd
Teammedlemmar: L’Atelier Five Ltd. and Diageo Scotland Ltd.
Bildkrediteringar: L’Atelier Five Ltd. and Diageo Scotland Ltd.